samsung wego activation
DESCRIPTION
Mixing several media platforms owned by Van Gokh Agency to serve Samsung Activation of the SIII Mini mobile. Mediums included C-Magazine in Print, On The Run Digital Display + OOH Prisma & EventGate as an online media platformTRANSCRIPT
WeGo Activation
Runs on 3 Media Platforms
OOH Print Online
Runs on 3 Media Platforms
OOH Print Online
Platforms Reach
Demoghraphics
Gender
Male Female
Marital status
Married
Single
Age range 18 – 38
Lifestyle Friends
Business
Social class A
B+
Network Info
Average Hang on customers 85% from total customers
Time spending 5-30 Minutes
Districts • Heliopolis • Naser City • New Cairo • Maadi • Dokki • Zamalek • Mohandesin • 6TH Of October • Garden City
Prisma Network
Prisma - 10 Locations
• El Nozha
• El Merghany
• Roxy
• El Matar
• El Rehab
• El Tagamoa
• Mohandeseen
• Fom El Khalieg
• El Shiekh Zayed
• Remaya
9000 visitor/Station/Day x 10 stations x 30 days =
Average Reach 2,700,000
Digital Signage
Digital Signage
• Digital screens
• 23 OTR sites
• One 37”inch screen
• 1 hour play list
• Looping 24 times per day
Light Boxes One front light box in 21 sites
Signage 23 Locations
• El Nozha • El Merghany
• Bakry
• Roxy
• El Orouba
• El Hegaz • El Matar • El Rehab
• El Tagamoa
• El Nour • Ramsis (Downtown) • Mohandeseen (Gamaet El
Dewal)
• Mohandeseen (El Batal Ahmed Adel Aziz)
• El Dokki • Fom El Khalieg (El kornesh) • El Maadi (New Maadi) • El Maadi (El Laselky) • Sphinx (El Bawabaat) • El Shiekh Zayed
• October ( Juhayna square) • El Fardous (El Wahaat) • Remaya • Amria (Alex)
23 Locations
2000 visitor/Site/Day x 23 sites x 30 days
Average Reach 1,380,000
Traffic & Profiling
Gender Male 50%
Female 50%
Marital status
Married
Single
Age range 18 – 30
Social class
A B+
Average Reach 115,000 Monthly
C-Magazine
Demographics
Gender Male
Female
Marital status Married
Single
Age range 13 – 40
Content All about Movies
Social class A
B+
Profile Movie & Cinema Lovers
Content
•Staff Letter (By a movie character)
•Latest film news
•Trailer of the month
•Movie previews
•Actor / Actress /director review
•Film features (particular theme or a
blockbuster)
Content
•Movie reviews
•US box office
•Nostalgia
•MBC2/MBC MAX Movie schedule
•One TV movie schedule
•Bla Bla Bla
•C Snakes
•Fun trivia
•Poster of the month
Distribution-10,000 copies
•3500 – 23 OTR Branches
•2000 Virgin
•2000 - Cafes & Hot Spots Like Beanos,
Cilantro, Shorouk, Diwan, etc…)
•2500 Mailing List (Corporate Directors)
Get the Reach of OOH
Drive it online for Extra ROI & Engagement
Activation Details
Prisma – 1 month per Q
Light Box-Monthly
Branded Activation Video Ad
Hanging Banner
Wall Lightbox
Wall Lightbox
C-Magazine - Monthly
Activation Ad - Monthly
Samsung Ad - Monthly
3 Page Advertorial – 1 per Q
EventGate Logo
Get a Cherry on Top!
• When you sponsor this activation, we will extend it to the internet to increase Engagement & ROI
• No Media rate is added, only a minimal retainer fee of Samsungs Branded Event Page
Meet EventGate
Meet EventGate
Meet EventGate
Meet EventGate
Meet EventGate
Meet EventGate
Meet EventGate
Associate your brand with the Entertainment & Events Scene
EventGate Homepage Takeover 1 week per month
EventGate.net/Samsung
EventGate.net/Samsung Branding
Samsung Events’ Coverage
Events, Photos, Videos
Feature box for
highlights of the month
Hot Picks for products Video-
Product Review
Top Events
Upcoming Events
newsfeed
Counter Events & Followers
Samsung Social
Channels
Upcoming Product
Launches
Get coverage of your brands 2013 Events Sponsorships
Use Online PR for higher Reach & ROI of your 2013 Events Sponsorships
Get a branded Events Channel
Coverage?
• Local & International “Product Launch Events”
• Product Reviews
• Strategic Agreements
• CSR campaigns
• Any event sponsored by Samsung
Formats?
• Photos
• Videos
• Editorials
Professional PR Team - Optional
• Samsung will provide the material that will be published
• EventGate team can provide the coverage needed at an extra cost – Optional
WeGo Viral Video Watch it online! http://www.youtube.com/watch?v=pc8iVnxVIhs
WeGo English FB Page
Check out our cool content strategy & Entertainment visuals! https://www.facebook.com/eventgate.net
WeGo Arabic FB Page
Check out our cool content strategy & Entertainment visuals! https://www.facebook.com/Eventgate.net.eg
More ROI!
Entertain Samsungs millions of Social fans by:
• EventGate highly creative photos
• Branded Viral Video content
• Your top events coverage
WeGo is a Fun, playful, outgoing party Pinguin
Entertainment Video for Youtube
Engagement content for your FB Fans
More About EventGate…
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Thank you!