introduction to wego
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TRANSCRIPT
PRESENTED BY / NUNIEK SAPTARINI
INTRODUCTION TO WEGO
Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI
Over 150 travel providers have signed commercial agreements with us.
• Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas….
• Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific….
• Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline….
Over 20 distribution agreements including major portals.
• Yahoo!, MSN, eBay, News.com.au, viasingapore.com, Ninemsn Travel, yoursingapore.com
News Digital Media, a division of News Corp, is an investor.
CREDENTIALS
Save Time. Pay Less. Travel More.
We don’t sell travel.
We deliver qualified, incremental leads to merchants who sell travel.
SEARCH
• Select Origin and Destination
COMPARE
• Compare Multiple Prices and Providers for Each Flight
CLICK
• Select the Best
HAND-OFF
• Deep Linked Into Provider Site for Booking
WHAT IS A TRAVEL SEARCH ENGINE?
Hotels.com
Emirates
Expedia
Hotels Flights Deals
Extract Fares
Extract Dates
Extract rooms
Chunks of relevant travel data from OTA’s, airlines, hotels is pulled in via high speed networks
Saved in virtual warehouse sitting on powerful machines
Arranged & processed by complex algorithms
Made available for travellers to harness via Wego network
‘WHAT IF…’- IN A NUTSHELL
Wego: What Is A Travel Search Engine ? WEGO TRAVEL SEARCH: SAVE TIME
1. Slower Way – search all the suppliers individually
2. Faster way – Search all the OTAs and aggregators. However not all have the same offering and suppliers so you may miss out on opportunities. Still need to search a lot of sites.
3. Fastest Way – Search both direct suppliers and OTAs/Aggregators in one simple search on WEGO!
WEGO TRAFFIC
OVERVIEW
PAGE VIEWS
UNIQUE VISITORS
TIME ON SITE
PAGES PER VISIT
5.5 MILLION/MONTH
2 MILLION
9 MINUTES
3 PAGES
UNITED KINGDOM
Country" Unique Visitors"Indonesia" 590,000"Singapore" 260,000"Australia" 250,000"Malaysia" 130,000"
Philippines" 123,000"India" 120,000"
United States" 110,000"United Kingdom" 62,000"
Thailand" 47,000"South Korea" 45,000"
February 2012
WEGO COUNTRY SITES
DEMOGRAPHICS & BEHAVIOUR
QUARTER are “free spenders” and HALF are “early adopters”
Highly active travelers with disposable income
Growth in the volume of Asian travelers
80% have degrees or post-grad studies 47% professionals and/or managers
30% earn over US$50k/yr, 21% earn over US$100K/yr
52% access the Internet from home while 39% from the office, and over HALF use their mobile devices
Types: “Shopping”, “Resorts”, “Romance”, and “Family/Kids”
Destinations: “Western EU”, “SE Asia”, and “Australia”
Source: Wego 2012 User Research
47% males 53% females 36% are aged 25-34, 23% are aged 35-44 ¢ ✚ ¢ í
BENEFITS
TARGETED TRAVEL-FOCUSED CONSUMERS
MEASURABLE TRACK FROM SEARCH TO HAND-OFF
REACH ON-GOING EXPOSURE IN APAC
MEDIA RICH INTERACTIVE AND ENGAGING
LOW COST 1/10TH THE COST OF TRADITIONAL MEDIA
THE BENEFITS OF WORKING WITH WEGO ARE MANY.
B2B VALUE PROPOSITION
SEARCH
• Select Origin and Des6na6on
COMPARE
• Compare Mul6ple Prices and Providers for Each Flight
CLICK
• Select the Best
HAND-‐OFF
• Deep Linked Into Provider Site for Booking
QUALIFIED = ‘READY TO BUY’
Unqualified Leads s6ll raise a lot of ques6ons. Customers are not yet ready to buy.
Qualified Leads have had their ques6ons answered They are reaching for their credit card.
INCREMENTAL = UNTAPPED LEADS
We add no value by competing with your existing marketing efforts.
• Market-specific above the line advertising
• Search engine marketing
• EDM / CRM / Loyalty
• Direct “power shoppers” (via bookmark) • Portal travel channels “powered by Wego”, such as Yahoo, MSN, News.com.au, eBay, SoutheastAsia.org …
• 1st/2nd page natural Google search results
• Regional cable TV tie-ups (AXN Big Breaks)
Wego – Incremental Traffic Merchant – Core Traffic
Our goal is to source and develop traffic that you don’t reach on your own.
WEGO DISTRIBUTION PARTNERS
SG
MY
PH
ID
PH
ID
SG
MY
PH
AU
SEA
GLOBAL AU IN IN
WEGO DISTRIBUTION PARTNERS
SEA ID GLOBAL AU SEA SEA
B2C VALUE PROPOSITION
FANTASTIC BREADTH & DEPTH OF CONTENT
Over 150 Travel Providers and counting…
GREAT USER INTERFACE
True Comparison Search Many direct providers + OTAs Greater choice vs. OTA partner
Next-‐Gen Hotel Reviews Breadth + Relevance + Simplicity Metasearch + Seman@c Analysis
AJAX SorDng & Filtering Tools User chooses what’s important Easy-‐to-‐Use, Intui@ve Tools
“Flexible Date” Recent prices - instantly Shoppers seeking to save money
Wego: 3 Paths that Make Leads “Ready To Buy” WEGO TRAVEL SEARCH: SAVE MONEY
WE APPEAL TO MULTIPLE DEMOGRAPHICS
“Live Price” Real-time price & availability
Wego: 3 Paths that Make Leads “Ready To Buy” WEGO TRAVEL SEARCH: SAVE TIME
WE REACH SHOPPERS AT ALL STAGES OF THEIR TRAVEL PLANNING!
OPPORTUNITIES
OPPORTUNITIES OVERVIEW
Media Mechanism Message Creative Pricing
MetaSearch Direct Response Price Points (Integration) CPC
Featured Deals Direct Response Promotional Text + Image Fixed
Dedicated Newsletter
Direct Response Brand/Promo
HTML Fixed
Premium Listing Branding / Direct Response
Promotional Text Fixed
Display (728x90, 300x250,160x600)
Branding / Direct Response
Brand/Promo
Image or Flash CPM
Flight Spotlight Branding / Direct Response
Brand/Promo
Image + Text Tenancy
Sponsorship Branding / Direct Response
Brand/Promo
Custom Tenancy
PRESENTED BY / Nuniek Saptarini Head of Sales Indonesia
THANK YOU
EMAIL: [email protected] Contact: +62 82140075896