samsung case study

9
Samsung Genoa Touch Campaign

Upload: lyallsv

Post on 29-May-2015

448 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: Samsung case study

Samsung Genoa Touch Campaign Samsung Genoa Touch Campaign

Page 2: Samsung case study

Samsung wanted to showcase new Touch Screen technology

in a unique manner on campus.

Samsung wanted to showcase new Touch Screen technology

in a unique manner on campus.

Hot Activations3 National

Campuses3across

Page 3: Samsung case study

The use of roaming “flash "mobs and Promotions on campus

The use of roaming “flash "mobs and Promotions on campus

Kissing & Hugging Flash Mobs ( Power of touch)

Kissing & Hugging Flash Mobs ( Power of touch)

Page 4: Samsung case study

Who would say “No” to a personal massage?

Who would say “No” to a personal massage?

Page 5: Samsung case study

Or how about “No” to being fed

by delicious babes?

Page 6: Samsung case study

Or “No” to receiving a hot, sultry kiss?

Page 7: Samsung case study

Hot Activations3

National Campuses3

across

Male students across South Africa smelled

great and were spoilt by our gorgeous female

diva’s

Male students across South Africa smelled

great and were spoilt by our gorgeous female

diva’s

Page 8: Samsung case study

CAMPAIGN REACHCAMPAIGN REACH

150,0

00+

150,0

00+

Page 9: Samsung case study

Find more case studies @ www.studentmarketing.co.za