samoa agritourism policy setting workshop 2016: misiluki spa products - lasting beauty care and...
TRANSCRIPT
Concept Origin
• 2009 Misiluki Skincare Concept was born from a need to have a luxury facial product that used Samoan coconut oil.
• Seven year journey working with biochemists, marketers, parfumerists, manufacturers, packaging specialists and funding agencies to reach manufacturing and distribution stage.
The Market
• By 2018, the natural personal care market will reach $46 billion.
• The global organic personal care products market will expand to $13 billion by 2018.
• About 35% of organic personal care demand has occurred in North America, with annual growth of 10.2%.
• Natural ethnic is one of the fastest segments in the skincare industry.
• Our Customers – looking for safer, natural, less invasive products. They are educated, already use luxury skincare products, focussed on results, care about the environment, well travelled.
Goals
1.Be a Premium Brand
2.Be Authentic & Inspiring
3.Be Internationally Certified
4.Scientifically Validated
The Brand
The Brand
• The Brand as me and my experiences as a Samoan woman
• Authenticity from the ingredients right through to story and images.
• Malu marks on the packaging – with approval from tatau tufuga SuluapePetelo
The Brand
Why is it so good?
• All natural
• Designer fragrances
• Made for sensitive skin
• Highly effective
• Fast absorbing
• Silky to the touch – LUXURIOUS!
Challenges
• Financing
• R & D
• Local Infrastructure
• Suppliers & Partners: Support from Michael Rasmussen, family, WIBDI
• Brand Development – BGM – New York, Hannah Gordon – New Zealand,
Going Global
• Intention was always to secure a market in United States
• The product has been developed with US standards in mind
• Other opportunities have arisen in NZ, Australia and now Japan.
Future Direction
• Roll out new products
• Economic contribution
• Collaborate with Government/NGO partners
• Secure & Expand into Different Markets