saigon socialite collection by fashion4freedom
DESCRIPTION
Fashion4Freedom is driven to modernize ancestral craft and comfort without ever compromising people, products or processes. Through resourceful design and thoughtful collaboration, we design to prove fashion matters beyond the boundaries of consumerism.TRANSCRIPT
Saigon SocialiteReincarnated Soles
Fashion Freedom4believes design is a process in problem solving and a creation of solutions to shape a better society and future.
Fashion4Freedom is a group of design innovators.We interweave beauty of products with amission for social good & culturalpreservation.
SaigonSocialiteReincarnated Soles By
FaShion4 Freedom
The idea to resurrect Vietnam’s lost craft of Imperial & Pagoda wood art was inspired by the fading number of hands that carve the spiritual soul of Vietnam.
The art of ancient pagoda woodcraft once sustained livelihoods and defined cultural identities. After enduring centuries of transformation, the craft is quickly and quietly becoming extinct; as are the villages and artisans that rely on its economy.
Fashion4Freedom pays homage to the heritage that built these traditions. With great respect, we pay tribute to the process that connects design with form and function to create beautiful products with solutions for social and economic change.
We delicately revitalize cottage industries of artisan craft by instilling modern ingenuity within ancient art to createobjects of desire.
Our novel design touch preserves cultural identity, sustains communities and reinvigorates the modern day supply chain.
Fashion4Freedom takes liberty in translating the timeless beauty of ancient Vietnamese wood art through the lens of modern luxury. After 18 days incubated in the hands of artisans, our reincarnated soles are born.
Under the brand, Saigon Socialite, FASHION4FREEDOM’S 1st collection of reincarnated soles imbue a sense of regality. It is a fusion of ancient symbols found in traditional art with a modern sensibility for comfort. The overall aesthetics achieve a style that percolates wit, joy, and desire of an owner with uncompromising function and unparalleled style
Woodcraft is an expression
Nature & man
of Art between
From trees passed their time reincarnateS
into
ArtAfter
1cultivAted in the
hands of heritAge
We seek the purest possibleExpression of Creation
using minimal resources
8days
A block of wood
French Colonialism in Vietnam&LeathercraftBrought a different dimension to
Each portion is hand sketched,
handcut &handsewn
We worked with engineers tore-design from
the sole outComfort
}Cobblery
reincarnatedSoles
&are designs that go beyond the mastery
of shape, form or function
They are part of a
Our
Process Solution
Put a spring in your step. The Unraveled swirlsbeneath your heel, elevating your every move.
Unraveled
tSUnamiLets waves of emotion & desire come crashing
Just as wood is never completely motionless, contracting & expanding with changes in moisture & temperature, so too is the human heart that ebbs & flows of love
the triadthe triadThoughfully carved with textured scales & detailed dragon’s head
The Triad is a gracious interpretation of legendary power
a deep breath is all you need to walk in the footsteps of royalty.
inhale the splendor of hand carved mango wood sourced from villages whose ancestors engraved imperial pagodas for centuries.
dr
ag
on
s brea
th
Tiger LiLy pays homage to the colonial
period of indochina.
The design was inspired by the French
fusion of historical architecture & art deco design
that echo throughout modern
day Vietnam
Take a bite out of life and spit fire with
every luxurious stride.
BiTTeN is hand carved using lychee wood,
the tropical fruit tree reowned for its
strawberryfruity scent
tig
er Lily
Bitt
en
What to Wear With dragons...
SaigonSocialiteReincarnated Soles By
FaShion4 Freedom
FaShion4 Freedom
The Saigon Socialite collection of reincarnated soles represents a change within the fashion industry.
Our soles provide a mobilization of emotions throughout the entire value chain.
For the consumers, every step is a movement forward, transitioning from extraneous to conscientiousness of consumption.
For the producer, Saigon Socialite signifies a reincarnation of an artisan craft long forgotten and a re-building of a future. A traditional artisan village can no longer sustain itself without redefining their craft to include the modern marketplace. We incubate our artisans with investments in capital, tools, and product development. Profit from continued sales is shared among all and contribute to help our villages rebuild their heritage, culture, and dignity.
The globalized economy has propelled theproduction of fashion goods to the southern hemisphere. As the world of ‘Cheap & Chic’ fashion continues to demand cheaper products, the effects can be the degradation of wages, labor standards and higher pollution in the environment.
An industry built on designs and creative functionality has become one of questionable ethics.
In response to a need, Fashion4Freedom was created to redefine design in a way that not only account for the purity of products, but also the purity of process.
Our designs economically rejuvenate the invisible and voiceless artisans too often exploited due to economic circumstance. We provide a voice while delicately resurrecting dying crafts and villages.
Our artisans imbue ancestral heritage into each hand-carved miniature
representation of pagoda art.
