Socialite ScreensConnecting with Social Audiences

Introducing a new urban social network

Socialite is Clear Channel's urban social network of digital screens in pubs and bars across the UK.

Socialite delivers high dwell-time for advertisers seeking to engage with a young, affluent audience in their chosen environment.

… and are 89% more likely to notice advertising in bars and clubs.

Young male bar goers are 82% more likely to enjoy a night out in the pub.

70% of men agree that they enjoy owning good quality things.

Young men are even more likely (22%) to be in pubs and bars…

They are 42% more likely to like to try new drinks.

Engage a young, affluent & influential audience

- The UK’s first nationwide in-bar digital portrait network

- A network of 195 40” high-definition LCD digital portrait screens to go live on July 25th

- All screens located in prominent positions with high-visibility

- Engage with a hard-to-reach audience - young, affluent and influential

1. Digital product with full motion digital capability

2. Unrivalled creative opportunity with full flexibility

3. High dwell time

4. Engages with audiences in their chosen environment

5. Lifestyle and youth targeting

5 essential take outs

Walkabout – the spirit of Australia!

Walkabout brings Aussie spirit to the UK with the best in live sport and entertainment, huge sport screens and live bands and DJs.

Young urban socialites are fashionable, affluent & tech-savvy

They are 60% more likely to wear designer clothes

41% more likely to agree they tend to spend money without thinking

They are 60% more likely to own a smartphone

Urban Socialites engage with out-of-home

70% only occasionally read a national daily or Sunday paper (Index: 105)

“The youth market wants sound bites of information to take away and talk about with their peers.

Out-of-home media is perfectly matched to satisfy this desire for a quick fix.”

The Youth Conspiracy

“OOH media is arguably the only form of advertising which actually entertains rather than interrupting.”

The Youth Conspiracy

Source: The Youth Conspiracy

Enhance the consumer experience with creativity, context & immediacy

- CreativityDOOH amplifies ideas and brings brands to life with a creative menu - multiple copy changes, animated copy and video copy.

- Context DOOH time of day opportunities offer unrivalled context for advertisers – a powerful opportunity to transform a call to action into a real change in consumer behaviour.

- ImmediacyDOOH provides the most immediate content in the public space. It enables advertisers to plan campaigns by time of day, location or special events.

Media Consumption

Outdoor Press Radio Online0

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Socialite delivers high dwell-time for advertisers seeking to engage with a young, affluent audience in their chosen environment.

For an effective targeted campaign Sainsbury’s get’s results

Adshel reaches all key audiences @ the lowest cost per £1000 spend compared to other media

All products from billboards, Sainsbury’s & Adshelters are posted per fortnight on set dates. 6 Weeks on any medium is recommend for maximum returns

71% will notice a bus stop advert or an advert in a Mall every week

Other Formats