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يفعل بعض األشخاص المستحيل ويبذلون ما في وسعهم من جهود لتذّوق المأكوالت اإليطالية األصيلة من الساحل اإليطالي. ومن يستطيع لومهم؟ فما من أحد يستطيع

أن يقاوم طبق مثير للشهية من البوظة القشدية بنكهة الليمون الحامض وبنفحة من السحر اإليطالي. لحسن الحظ، لم نعد بحاجة إلى المرور بالمتاعب.

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م اآلنستقبلك

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109

A – Overview - Is there any feature of your work you would like the judges to pay particular attention to. Outline the brief of this project including design criteria and challenges to overcome.

In 2000, His Highness Sheikh Suroor Bin Mohamed Al Nahyan completed his first major mixed-use development, the ‘Abu Dhabi Trade Centre’. The project combined a mall, residences, commercial towers and a hotel. Following the success of this development, His Highness Sheikh Suroor committed to providing Abu Dhabi a new mixed use development which would change the Abu Dhabi skyline forever and create a welcoming environment for people to live, work, stay and dine. This commitment is what we know today as Etihad Towers, Abu Dhabi.

The Objective

Project Brief – Shiekh Suroor’s Projects Department (SSPD)

The primary objective was to facilitate the creative development of a ‘mixed use’ concept design for an area located in the Khalidiyah district of Abu Dhabi. The project had to be iconic in nature and worthy of description as a ‘World Class’ development of the 21st Century, as well as being commercially feasible.

The secondary objective was to appoint an international hotel operator to manage the hotel and the serviced apartments within the project.

The tertiary objective was to resolve the concept design competition and exceed the client’s vision for the project.

At the time of initiating the ‘Request for Proposal’, the design was at the feasibility study stage, with final allocation of space to be determined and advised later. The client had an initial vision for the project that was to include the following facilities:-

• Residential apartments - circa 300 mixed units of- One bedroom approx. 80 sq m- Two bedroom approx. 120 sq m- Three bedroom approx. 200 sq m- Allow for the additional expansion of 300 units

• Business hotel and resort - circa 300 keys• Serviced apartments - circa 200 mixed units

- Studio approx. 40 sq m- One bedroom approx. 80 sq m- Two bedroom approx. 120 sq m- Three bedroom approx. 150 sq m

• Office accommodation of circa 45,000 sq m• Retail shopping ‘Boutique’ as a podium

- Individual retail units with total leasable area of 10,000 sq m- Supermarket with total leasable area of 3,500 sq m

There were no specific building designs at this time and limited engineering had been carried in regards to the immediate infrastructure. Therefore the final scope and delineation of the project design was to remain open to change and definition upon issuance of the decisions following the results of the ‘International Design Competition’.

DESIGN CRITERIA - Sheikh Suroor’s Projects Department (SSPD)

The general design style was to be of modern to post-modern Architecture. The masses of the towers were to be coherent in their position and of an iconic nature. The new architectural masterpiece was expected to make a dramatic change to the existing Abu Dhabi skyline and become a central landmark for the Emirate.

The project was to consider the harsh landscape and local climatic conditions, but deliver an aesthetically striking design that minimised its impact upon the environment.

THE MAIN DESIGN CRITERIA OBJECTIVES WERE AS FOLLOWS:

• To provide a visual and striking landmark for the Emirate of Abu Dhabi.

• To provide a cohesive architectural approach to each component.• To provide an environment that was usable and attractive to tenants

and visitors all year.• To create a location that will be a worldwide destination for

recreation, entertainment, residential and commercial uses.• To create a unique setting promoting a high standard of amenity,

aesthetics, safety and lifestyle.• To set a high standard for quality of design, selection of materials,

and workmanship for all aspects of the architecture, engineering and landscape.

• To reinforce the concept of neighbourhood made up of interconnecting character areas each with their own identity that when combined create a holistic sense of place.

• To capitalise and utilise the proximity of the beach, new beach side developments and its proximity to Abu Dhabi city.

• To provide an environment that is responsive to and takes into account the local climate providing a level of protection and comfort to end users.

• To create an efficient transportation infrastructure system whilst creating a pedestrian and disabled friendly development with safe and protected network of walking routes.

The Response

DBI Design Conceptual Framework - Etihad is Arabic for “Unity”.

The consultancy for Etihad Towers was awarded to DBI Design in 2005 following an invitation-only ‘International Design Competition’ for a development that would be emblematic of Abu Dhabi. DBI’s design proposal was selected for its resolution of the highly complex and interconnected programmatic brief, and its response to the competition’s objective of creating a significant visual landmark at the end of Abu Dhabi’s Corniche without direct aesthetic precedent.

Devoid of the obvious signifiers of scale of occupation, such as window openings, the complex presents as a scaleless enigmatic sculptural

object. It draws on a number of references in its formalist composition. Multiple precursors allow for multiple readings of the final building. From various directions the complex can clearly be understood as referencing an opening blossom, billowing sail, fleet of vessels, traditional sword and a pearl shell. The multiple references and multiple forms are drawn together in a single composition which can be seen as an allusion to the unity of the United Arab Emirates and its capital city Abu Dhabi.

DBI Design Project Description

Etihad Towers consists of 5 towers and a 6 integrating level podiums with 4 levels of basement parking. The tallest tower reaches over 310 metres with 74 occupational levels.

Towers 2, 4 and 5 885 residential apartments consisting 1,2,3 and 4 bedrooms with 7 luxury penthouses

Tower 1 382 room hotel with 199 additional serviced apartments

Conference Centre 14 mixed area meeting rooms with an 1,800 sq m ballroom

Tower 3 Offices - 45,000 sq m leasable area from 2nd to 52nd flo

Luxury Retail Boutique 38 units and 1 supermarket

4 levels of parking 3,000 spaces

Following appointment, the consultant team worked closely with SSPD technical team to refine and evaluate all areas of the brief with the stated objective of producing one of the finest buildings in Abu Dhabi and one that is an optimistic expression of a national ambition.

The Team

The vision of His Highness Sheikh Suroor was such that the development should be able to compete with any mixed-use development on a global scale, in terms of design, build quality and the final asset performance. To meet this vision it was essential for the developer, Sheikh Suroor’s Projects Department, to put in place a world class team of market leaders who could help deliver the project and meet the highest of expectations. As such, Contractor - ACC, Project Manager - Hill International and Engineering – AECOM, were brought on board to compliment the skills of DBI Design and SSPD.

A. Overview

13 14

B. Location

2.5km

5km7.5km

10km 12.5km

15km

17.5km20km 22.5km

25km

27.5km

30km 32.5km35km 37.5km

REEMISLAND

SADDIYATISLAND

YASISLAND

E11 HIGHWAY TO DUBAI

ABU DHABI DUBAI RD

SHK KHALIFA HIGHWAY

CORNIC

HE RD

EASTERN RING RD

8TH ST

AL KHALEEJ AL ARABIST

AIRPO RT RD

2.5km

N

2

1

4

5

10

3

8

6

7

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1 Presidential Palace

2 Emirates Palace

3 Marina Mall

8 Abu Dhabi Mall

6 Abu Dhabi National Exhibition Centre

7 Sheikh Zayed Bin Sultan Al Nahyan Mosque

4 Adnoc Headquaters

5 Central Bank of UAE

Etihad Towers

11

13

9

12 Yas Marina Circuit

10 Guggenheim Abu Dhabi

11 Louvre Abu Dhabi

9 Paris–Sorbonne University

13 Abu Dhabi International Airport

9

B1 – Why should buyers invest in this project?

The 885 residential apartments at Etihad Towers are available to lease, they are not available for purchase by investors. The entire development is to be retained by the owner, His Highness Sheikh Suroor bin Mohammed Al Nahyan. A clear strategy has been put in place to retain full ownership of the entire project (unlike many other major mixed-use projects in the Middle East) to ensure one owner and one management team is fully dedicated to the interests of the tenants.

The highly specified apartments offer tenants sophisticated, contemporary and cosmopolitan urban living with unrivalled views over Emirates Palace, the Corniche and Arabian Sea. Given the wide range of unit types (1, 2, 3, 4 & 5 bedroom apartments/penthouses) the three towers have attracted a diverse range of local, regional and international tenants, from young professionals, senior executives and many families. This has created a unique international community with much vibrancy, complementing the retail, hotel and office components.

Aerial view of Etihad Towers Location Map

ResidentialDevelopment

www.etihadtowers.ae

Development Team:

Owner/Developer: Sheikh Suroor Project Department

Landlord: Etihad Towers for Real Estate

Richard Foulds

E: [email protected]: +971 50 264 1135T: +971 2 613 3303

For further information please contact:

Brochure designEtihad Towers

www.rabdanconference.aewww.rabdanconference.ae

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In nulla orci, consequat sed sapien a, posuere tincidunt nibh. Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque sollicitudin pellentesque urna sed dignissim. Aliquam sagittis, lorem ut lacinia auctor, orci mauris laoreet augue, condimentum vulputate eros felis eu leo. Suspendisse efficitur imperdiet mauris, in bibendum enim efficitur non. Integer nec ullamcorper urna, at imperdiet nisi. Nunc id massa in urna lacinia faucibus ut quis magna. Nam dignissim rhoncus laoreet. In blandit feugiat dolor eget lobortis. Nam nec ornare ex. Nunc ullamcorper, lectus ac tincidunt consequat, sem justo suscipit enim, ut suscipit elit ante nec ex. Donec gravida sit amet tellus eu sagittis. Phasellus et gravida est. Nulla a ante sed metus condimentum facilisis vel id quam.

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Ut mi mi, imperdiet tincidunt dapibus non, imperdiet non nisl. Nullam dapibus ex euismod metus mattis pulvinar. In non nunc efficitur, iaculis mauris eget, consequat erat. In egestas, diam ac varius porta, leo arcu mattis velit, in lacinia lorem sem eu enim. Vivamus suscipit gravida magna, maximus vulputate massa rhoncus eget. Phasellus congue mi at tellus egestas, a finibus augue pharetra. Donec faucibus sem quis efficitur consequat.

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Yours faithfully

Dr. Faisal Obaid Al AyyanExecutive Vice President, Rabdan Academy

Security is one of the main pillars and strategy priorities of the United Arab Emirates. It preserves the security and safety of citizens, residents and visitors as well as it is one of the main factors to safeguard the gains of the cultural advancement, which enhances the status of the UAE and its leadership in the field of police and security.

Convening the “Global Challenges and Local Solutions” Conference on the land of the United Arab Emirates comes as a faithful translation of the directives and aspirations of the superior leadership for our country to be one of the best safe and secure countries in the world. It also confirms the keen on being active partners in cooperation with brotherly and friendly countries to meet challenges and to embody the concern of Abu Dhabi police for the rehabilitation and training of national cadres and the development of their abilities to keep pace with updates in the field of security and police.

Further, the conference promotes scientific methodology of policing in the UAE and establishes the dissemination of the culture of exchanging expertise and experiences, the learning about academic research results, and the utilization of the best practices, in order to build a more secure society, to fight against crime, to enforce justice and raise community confidence. This comes in compliance with the vision of Abu Dhabi police to become the most operationally effective police, the faster in response to the needs of the society and to enjoy the highest level of integrity and training.

The hosting by Redan Academy of this specialized conference is

a distinct step in that it provides an opportunity for practitioners and researchers of policing to discuss ways to develop policing practices and to take advantage of the outcome of researches and studies in the field of police science. Besides, the conference promotes the state’s efforts and contributes to achieving its vision, which considers education as an important indicator of the development progress and as an engine of economic growth, sustainability and innovation.

Lt. General H.H Sheikh Saif bin Zayed Al NahyanDeputy Prime Minister and Minister of the Interior


Rabdan Academy ConferencePartnership Opportunities

Rabdan Academy

Rabdan Academy is a world class and professional education institution. The Rabdan Academy mission is to educate and train policing, safety and security professionals across all related sectors. This is to meet the challenges and threats faced worldwide by nations and communities today and into the future.

The Rabdan Academy Board of Trustees, on behalf of the Government of Abu Dhabi, has been tasked with overseeing the development of an internationally recognised Academy and to coordinate and enhance learning outcomes for organisations and individuals. Critical to Rabdan Academy is the integration and coordination of education, training capabilities and standards in a cohesive and world-class environment.


About Rabdan Academy Conference

Rabdan Academy will proudly host the Policing and Security Conference in association with Charles Sturt University and with its strategic partners, the UAE Ministry of Interior and Abu Dhabi Police.

The Policing and Security Conference Program will bring together a wide range of International and Regional expertise in Policing and Security. There will be a number of world renowned keynote speakers outlining the recent developments and innovation in policing in the United Arab Emirates, the GCC and from across the world. Aspects of policing and security that will be explored in conference sessions will include police leadership, innovation, excellence and education.

Concurrent sessions will also be run for the presentation of academic research papers from those selected from the call for papers process run by Rabdan Academy in partnership with Charles Sturt University. The conference will be held at Abu Dhabi National Exhibitions Center - ADNEC (Hall A and B).


CONFERENCE VENUE

Contact our Sponsorship Team to discuss your requirements:Name: +971 (0)0 0000 00, [email protected]

Platinum Partner (AED 350,000)One spot available

Invitations:• One (1) full table of 10 reserved

for the Platinum Partner at the Gala Dinner

• Special arrangement for your company during the luncheon breaks

Branding Opportunities:• Acknowledgement as the Platinum

Partner during the event.• Platinum Partner’s logo will be

featured on the Gala Dinner and the Conference

• Specified premium branding space at the conference hall and the Gala dinner venue.

• Platinum Partner’s company logo will be featured in the conference brochure

• Company logo on the front page of the conference brochure

• Company mentions on Rabdan Academy digital platforms

• Priority listing, in sponsorship section, of your organisation’s logo on event website with your group’s hyperlink

• Logo presence on the gift bags of the conference

• Logo presence on the lanyards• Splash screen on the

conference App• Parking permits at the

conference venue

Press & Meeting Benefits:• Privileges to set up meetings with

the keynote speakers

• Privileges for media interviews/TBC

• Platinum Partner’s name and partnership will be highlighted in press releases/TBC


Diamond Sponsor (AED 275,000) One spot available

Invitations:• One (1) full table of 10 reserved

for the Diamond Partner at the Gala Dinner

Branding Opportunities:• Acknowledgement as Diamond

Sponsor during the event.

• Diamond Partner’s logo will be featured on the Gala Dinner and the Conference

• Specified premium branding space at the Conference hall.

• Diamond Partner’s company logo will be featured in the conference brochure

• Diamond Partner’s logo will be featured on Sponsors page of the Conference website

• Splash screen on the conference App

• Parking permits at the conference venue

Press & Meeting Benefits:• Privileges to set up meetings with

the keynote speakers • Privileges for media interviews/TBC• Diamond Partner’s name and

partnership will be highlighted in press releases/TBC

Gold Partner (AED 150,000)2 spots available

Invitations:• 5 invitations for the Gold

Partner at the Gala Dinner

Branding Opportunities:• Acknowledgement as Gold Partner

during the event

• Gold Partner’s logo will be featured at the Gala Dinner and the Conference

• Specified branding space at the conference venue ( Reception area outside the conference hall)

• Gold Partner’s company logo will be featured in the conference brochure

• Gold Partner’s logo will be featured on Sponsors page of the Conference website

Press & Meeting Benefits:• Privileges for media interviews/TBC• Gold Partner’s name and

partnership will be highlighted in press releases/TBC

Silver Partner (AED 100,000)One spot available

Invitations:• 2 invitations for the Silver Partner

at the Gala Dinner

Branding Opportunities:• Acknowledgement as Silver Sponsor

during the event

• Silver Partner’s logo will be featured at the Gala Dinner and the Conference

• Silver Partner’s company logo will be featured in the conference brochure

• Silver Partner’s logo will be featured on Sponsors page of the Conference website

Press & Meeting Benefits:• Privileges for media interviews/TBC

Luncheon Partner (AED 120,000)

• Two (4) invitations to the Gala Dinner

• Recognition as Lunch Partner in conference brochure

• Flags with sponsor name and logo on serving tables during the lunches

• Opportunity to distribute gifts and promotional items to the guests during lunches

• Company logo featured in conference brochure

Coffee Break Partner (AED 80,000)

• Recognition as Coffee Break Partner in conference brochure

• Flags with sponsor name and logo on serving tables during coffee breaks

• Opportunity to distribute gifts and promotional items to the guests during coffee breaks

• Company logo featured in conference brochure

Policing and Security ConferenceGlobal Challenges, Local Solutions3-5 Nov 2015, ADNEC, Abu Dhabi

SPONSORSHIPOPPORTUNITIES

www.rabdanconference.ae

In association withStrategic Partner

Brochure designRabdan Academy

Newsletter designMubadala

Edition No. 7January 2016

5th Annual Corporate Compliance ConferenceThe Mubadala Compliance Office hosted its 5th Annual Corporate Compliance Conference on 19 November, 2015 attended by over 50 Compliance Representatives from across the Mubadala Group. This year, the Conference focused on the importance of an effective compliance program, and Nizar Luqman, Mubadala Group Head of Emiratization, opened the Conference by speaking to the role culture plays in driving both organizational and employee behavior.

Setting the culture for an effective compliance program comes from the tone and demonstrated commitment from leadership. Dr. Marc Harrison, former CEO of Cleveland Clinic Abu Dhabi and now Chief of International Business Development for Cleveland Clinic, spoke about the impact of ethical behavior on

Page 3

Conflict of Interest Training

SAPA Group visit

Page 2

Compliance Coffee Break

Page 4What’s Inside

1

Mubadala Compliance Office

Email – [email protected] Helpline +971 2 413 3333

You can reach out to the Compliance Office to ask questions, raise concerns or provide us with feedback at:

4

Compliance Matters

4

business outcomes, and how embedding compliance into decision-making results in more effective and efficient business processes. We were honored to present Dr. Marc with the 2015 Mubadala Compliance Leadership Award, an award which recognizes an outstanding leader who has demonstrated integrity through action.

The Conference also featured keynote speakers Imelda Dunlop (Executive Director of the Pearl Initiative) and Wendy Addison (Author of Giraffe Heroes); both speakers emphasized the importance of business ethics, compliance and governance, as well as employee responsibility for driving ethical behavior by taking personal ownership and accountability.

The Conference included an interactive fun workshop through the Compliance X Factor Game, which provided judgment-based training in a competitive environment to raise awareness and understanding of key compliance issues.

“Compliance Coffee Break” Help our Compliance tiger figure out each of the authors of the quotes below. There is a chance to win a great prize if you correctly identify the authors. Send your answers to Compliance [email protected]

In looking for people to hire, you

look for three qualities: integrity,

intelligence, and energy. And if they

don�t have the first, the other two will

kill you

Author ....…………………………….

If you tell the truth, you don’t have to

remember anything

Author ....…………………………….

Integrity is all managers and leaders

have to set them apart from their

peers. While execution is important,

execution without integrity is merely

busy activity

Author ....…………………………….

The greatness of a man is not in how

much wealth he acquires, but in his

integrity and his ability to affect those

around him positively

Author ....…………………………….

Our values have enabled us to deliver on our commitments because we have kept integrity at the core of our business

Author ....…………………………….

Conflicts of Interest

32

Sapa Visit to Mubadala and Emirates Global Aluminum (EGA) to Mubadala and Emirates Global Aluminum (EGA)

On 3 November 2015, the Mubadala Compliance

Office hosted a senior delegation from Sapa,

a world leader in aluminum solutions and a major

strategic client of EGA. Sapa is a 50/50 joint

venture between Orkla Group and Norsk Hydro

headquartered in Oslo, with 23,500 employees in

more than 40 countries.

The purpose of the Sapa visit was a business partner

due diligence exercise focusing on Mubadala and

EGA compliance, ethics, sustainability, and health

and safety. Amongst others, the Sapa delegation

included Agata Butterweck, Chief Compliance

Officer, and Susanne Rothstein, Vice President,

Corporate Social Responsibility.

In preparation for the visit, the Compliance Office

partnered with key Mubadala functions, including

Human Capital and Group Communications,

to set out the Mubadala Group vision and strategy,

culminating in a detailed walk-through of the

Mubadala Group Compliance Program and a tour

of the Mubadala offices. The Sapa delegation spent

the next two days at EGA.

The Sapa visit is a reflection of a global trend

of increasingly more sophisticated and detailed

supplier due diligence requirements. To ensure

that our supply chain understands and follows

our principles of business conduct, the Mubadala

Compliance Office will soon be launching a

Mubadala Group Supplier Code of Conduct. The

Code sets out our principles and expectations

as to how organizations who supply goods and

services to the Mubadala Group are committed

to conducting business in an ethical, legal,

and socially responsible manner. You build trust with others each time you choose integrity over image, truth over convenience,

or honor over personal gain

RE

FLE

CT

ION

S

5 THINGS TO CONSIDER

WHEN IT COMES TO CONFLICTS OF INTEREST

The Mubadala Group adopted its Conflicts of

Interest policy in November 2014, and the

Compliance Office engaged in an extensive rollout

of the policy throughout 2015. We conducted

approximately 80 interactive training sessions

across the Mubadala Group to raise awareness

about the policy and provide guidance about

disclosure requirements.

At least one training was held for every Mubadala

Unit and Asset, and some of the larger Assets

received up to six training sessions. Members of

the Compliance Office travelled to deliver training

at some of our international assets in Switzerland,

Thailand, Malaysia, Indonesia, and South Africa.

We are proud to note that the feedback on the

training has been very positive. Multiple employees

have relayed that the Conflicts of Interest policy

training was “the best training they have ever

received”. We have witnessed a corresponding

increase in the number of Conflicts of Interest

disclosures, up 140% over last year. This upturn

is a testament to the increased awareness brought

about by the trainings.

We would like to thank all our CCC Representatives

for their support in arranging these sessions, and

in some cases even delivering them. And we look

forward to further raising awareness of the policy

in 2016.

1 Am I making money by doing something else (other than passively investing in publicly traded securities)?

2 Am I using my professional skills for the benefit of another entity?

3 Are any of my family members or close friends involved in activities with the Mubadala Group?

4 Do I sponsor a supplier that is doing business with the Mubadala Group?

5 Have I made an appropriate disclosure of any potential or actual Conflicts of Interest?

One of the highlights of the Conference was the presentation of four Compliance Recognition Awards. These are awarded to individuals or groups who have demonstrated and promoted a proactive approach to compliance and integrity in their daily activities, or provide support to the business to promote a better understanding of risk, compliance and business ethics. The 2015 Award winners were:

GlobalFoundries (Compliance Excellence); Emirates Global Aluminum (Compliance Training/Engagement); Ivelina Stoilova from Abu Dhabi Finance (Compliance Rep of the Year); and Jacques Fourie from Mubadala Internal Audit (Unsung Heroes).Our sincere thanks to our dedicated network of global Compliance Representatives, and to all Mubadala Group employees for their ceaseless commitment to integrity and upholding Mubadala’s values.

Icons designMubadala

General servicesTravel

Reception and VIP meet-and-greet

Meeting room bookings and management

Management of service staff

Employee benefits and discounts

Catering and food and beverage Chauffeur service

Business center and office supply/stationery management

Card issuance and management

Health and safety and first aid training

PropertyLeasing and Property

Management Employee housing services

Mechanical, Electrical and Plumbing (MEP) Security system and guards Cleaning

Car park management Lost and found Store management

Interiors and office fit-outs Business continuity management Service desk

Human Resources

Payroll Pensions

Health and insurance benefits administration PRO services Visas

Employment letters Workforce and employee data administration Service desk

TechnologyEnterprise Resource Planning

Customer Relationship Management iBox Desktop

Messaging Service desk Hosting

Invite design - Print and DigitalEXPO 2020 Gala Dinner

InfographicMajid Al Futtaim

GREAT MOMENTS FOR EVERYONE,

EVERYDAYGuidelines

Messages

Audience

s

Cha

nnel

s

Communication

Vision

Mission

Objectives Positioning

Values

Cust

omer - Centric Consumer Brand

Accessibility

Consi

sten

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Empo

werment Loyalty Q

uality of

Exprience


EVERYDAY

Guidelines

Messages

Audience

s

Cha

nnel

s

Communication

Vision

Mission


Values

Cust


Accessibility

Consi

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Empo

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Exprience


EVERYDAY

Brand VisionGreat moments for everyone, everyday.

AspirationMENA’s leading diversified real estate and property services company.

Corporate SMBU HBU CBU PMBU Business strategy

Legacy initiatives

Enabling engine

New organisation for corporate functions

New organisation for businesses units

Project Management Unit for set up Project Evolve

Communication plan Performance management People strategy Senn Delany

culture exercise

Talent management MAF Academy CultureOrganisationalHealth Index (OHI) survey

HR Services Governance Systems and technology GES

Others...:

Sustainablity

High performance assets Prosperous communities Pioneering standards

FoundationValues

Together Passionate Bold

LEAD BY EXAMPLE


EVERYDAY

Guidelines

Messages

Audience

s

Cha

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s

Communication

Vision

Mission


Values

Accessibility

Consi

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Empo

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Cust



EVERYDAY

Guidelines

Messages

Audience

s

Cha

nnel

s

Communication

Vision

Mission


Values

Cust


Accessibility

Consi

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Empo

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Exprience

Directional sign designECSSR

Prayer Rooms VIP Area Registration

Flag designECSSR

4TH ANNUAL EDUCATION CONFERENCE

FOSTERINGEDUCATIONAL INNOVATION17-18 SEPTEMBER 2013





© 2014 M Creative Thinking 11 June 2014

4

مبــــارك رمــــضــان RAMADAN MUBARAK

Ramadan Mubarak

Greeting card designMajid Al Futtaim/Kizad

كل عام وأنتم بخيرSeason’s Greetings


3Ramadan Kareem

كـــــريـم رمـضـان RAMADAN KAREEM


11

HAPPY DIWALI ديوالي سعيد

Diwali


5

مـبـارك أضــحى ADHA MUBARAK

Adha Mubarak


7

كل عام وأنتم بخيرSEASON’S GREETINGS

Season’s Greetings


8

كل عام وأنتم بخيرSEASON’S GREETINGS

Season’s Greetings


13

سعيد ديوالي HAPPY DIWALI

Diwali


12

HAPPY DIWALI ديوالي سعيد

Diwali

كل عام وأنتم بخيرSeason’s Greetings

CORPORATE BRAND GUIDELINES


EVERYDAY

Majid Al Futtaim Brand Guidelines Version 2 1st April 2014

The following guidelines apply to the 3D brandmark required for the digital brandmark usage.

DepthTo the depth of the brandmark must be 0.5X. X being the width of one of the legs of the ‘M’ icon.

BevelThere is a bevel on both the ‘M’ icon and the wordmark, the height of the bevel on the ‘M’ icon must be 0.1X at a 45° angle,and the height of the bevel on the wordmark must be 0.06X at a 45° angle.

Materials finishBoth the ‘M’ icon and the word mark should have a metallic finish as detailed below.The materials finish for the ‘M’ icon should replicate the gold Pantone 872C colour with a satin/semi gloss finish on the face of the ‘M’ icon. The extruded sides of the ‘M’ icon colour must also be gold Pantone 872C, however a gloss finish should be applied to this area.

The wordmark should be finished to the black Pantone 4C colour. The face of the lettering should be satin/semi gloss finish. The extruded edges should be a gloss finish.

BackgroundThe brandmark should where possible be represented on a white or light tone background.

The brandmark should only be reproduced from the master artwork.

BRANDMARK

USAGE - 3D

1) 3D Brandmark

2) Face of the ‘M’ icon and wordmark

3) Extruded side view (‘M’ icom) 3) Extruded side view (wordmark)

0.5X 0.5X0.1X 0.06X

45° Angle 45° Angle

15Majid Al Futtaim Brand Guidelines Version 3 29th March 2014

These are the elements that make up our brandmark.

1) ‘M’ iconOther than the approach to the sub brands where the ‘M’ icon uses various forms of integration, the ‘M’ icon shape and colour cannot be altered in any way. In print and digital, the ‘M’ icon is primarily represented by the golden gradient.

In certain print applications where it is possible, the ‘M’ icon can be produced as a single colour gold or a gold foil. Please see the guidelines for applications such as stationery for more details.

2) WordmarkThe wordmark has been custom designed for Majid Al Futtaim and should never be recreated or altered. Its colour is always Pantone Black 4C unless reversing out of the primary colours as indicated in point 4) or when reversed out of one of the secondary colours (covered in colour use).

3) Colour use: Positive version This is one of two primary colour usages for the brandmark. It is not permissible to use the logo on any light coloured background that is more that 5% off white in tone or colour.

4) Colour use: Negative versionThe brandmark can be used in the negative form by printing the gold icon on corporate Pantone Black 4 C. In this case, the wordmark is used as white reversed out on various corporate and business unit colours.

5) Colour use: Negative versionFor use only when production methods dictate that colour cannot be used, such as facsimile.

1) ‘M’ icon 2) Wordmark

BRANDMARK

PERMISSIBLE FORMATS

Pantone 872 C (Metallic)

Other defintions:C=20 M=30 Y=70 K=15R=180 G=151 B=90

Golden GradientFrom C38/M46/Y100/K10to C15/M21/Y95/K0

Pantone Black 4 C


Executive Stationery Applications

The Majid Al Futtaim’M’ icon on the executive stationery will be foiled, giving it distinction.

Print finishesBrandmark colours

Brandmark colour usage

Corporate Stationery Applications

Corporate stationery will be printed in metallic ink.

4) Negative version 5) Black and white3) Positive version


1) Primary colour palette The Majid Al Futtaim colours are shown on the left.

The size of the colour bands on the left is an indication of the balance of colour use on any application. You can see this being applied in the example applications that follow in this guideline.

2) Secondary colour palette The secondary colour palette has been created to supplement the primary colour palette and create depth, highlight or the presentation of a topic (for example green for environmental sustainability). There are several examples of the use of the secondary colour palette in the applications that follow and as you will see their use is generally sparing. Only applications such as the outdoor banners utilise a full-colour background. For print and digital applications, the colours are used minimally and to support content or for functional reasons such as information highlighting or differentiation. These are the only colours permissible.

COLOUR

1) Primary Colour Palette

2) Secondary Colour Palette - Business Units

Pantone 872 C (Metallic)


GradientFrom C38/M46/Y100/K10to C15/M21/Y95/K0

Pantone Black 4 C


White

Pantone Warm Gray 3 C


Pantone 2925 C


Pantone 7473 C


Pantone 130 C


Pantone 1955 C


Pantone 144 C


Pantone 425 C


Pantone 541 C


Pantone 7737 C



The Majid Al Futtaim bilingual brandmark is the main signature of the brand. It is made up of three custom drawn elements: the Arabic wordmark, the English wordmark and the icon.

The relative sizes and positions of these elements are fixed and cannot be altered in any way.

The brandmark should only be reproduced from the master artwork. It should not be redrawn or altered in any way.

1) Bilingual BrandmarkThe primary bilingual brandmark is the preferred brandmark to be used on applications.

2) Bilingual Brandmark (Arabic Application)This alternative bilingual brandmark is used on documents set up in Arabic.

3) English BrandmarkThe single language brandmarks are only used if the application or collateral uses a similar language. The preferred brandmark is the bilingual brandmark.

4) Arabic BrandmarkThe single language brandmarks are only used if the application or collateral uses a similar language. The preferred brandmark is the bilingual brandmark.

5) Bilingual Horizontal BrandmarkThis format is only used for specific signage requirements where there are sizing restrictions. The preferred brandmark for signage applications is the bilingual brandmark

6) Stacked Brandmark The stacked version of brandmark is only used when the minimum space around the brandmark is compromised or if required for specific applications like, Facebook and Twitter profile photos, signage and promotional items such as polo shirts and caps.

7) Vertical BrandmarkThe vertical version of the brandmark is only used when the minimum space around the brandmark is compromised or if required on specific applications like banners and flags.

3) English Brandmark

4) Arabic Brandmark

5) Bilingual Horizontal Brandmark

2) Bilingual Brandmark (Arabic Application)

1) Bilingual Brandmark

7) Vertical Brandmark

6) Stacked Brandmark

BRANDMARK

PERMISSIBLE FORMATS


Marselis has been chosen as our main communication font as whilst it is structured and well-designed, it is also approachable and soft, representing our open and conversational tone of voice that we seek with partners, customers and colleagues. Marselis is predominantly used in shorter pieces of communication such as headlines, short paragraphs and information pullouts. It should not be used as body copy or for small pieces of information. For usage examples, please refer to the applications illustrated in these brand guidelines.

1) MARSELIS BoldPrimary use: Signage and outdoor applications.

2) MARSELIS Regular and ItalicPrimary use in general internal and external communication such as brochures, website and advertising for headlines or to pullout or highlight information.

3) MARSELIS Light and Light ItalicPrimary use in general internal and external communication such as brochures, website and advertising. Whilst the light weight of the font can be used in headlines it is predominantly used for longer text such as small paragraphs.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

1) MARSELIS Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

2) MARSELIS Regular and Italic

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

3) MARSELIS Light and Light Italic

abcTYPOGRAPHY

ENGLISH TYPOGRAPHY - PRIMARY FONT (COMMUNICATION FONT)


BrandingMajid Al Futtaim Corporate & Sub brands

© 2014 M Creative Thinking 04 February 2014

3Premium StationaryRoute 2Blind embossing

An invitation to all schools in the Emirate of Abu Dhabi

Qasr Al Hosn Festival School Programme 2015Students from grades 1 – 8 will be able to participate in educational tours around Qasr Al Hosn, as well as take part in a range of Emirati workshops at the Cultural Foundation.Hurry and register your school in one of the following slots:

Feb 15 & 16boys only

Feb 17 & 18girls only

Feb 19mixed classes

FACEBOOK.COM/QASRALHOSNFESTIVAL @QASRALHOSN @QASRALHOSN

To find out more about the schools programme, and to receive information about available time slots, sign up before January 31, 2015 at qahschools.com/english

For any further queries please contact [email protected] or call 056 664 1382

The festival will be open for public on February 11 to 21, 2015 for more information visit qasralhosnfestival.ae

EventsQasr Al Hosn 2015

See craft activities and merchant stalls at Abu Dhabi Island and discover the full life cycle of traditional Emirati handicrafts, made from seasoned expertise and practical skill.

The story of Qasr Al Hosn transcends the walls of the Fort and is only the beginning of our nation’s journey, retold in this exhibition that explores the Emirati way of life and the nation’s progress.

Take a trip into the wild desert environment and see the origins of regional crafts. Taste the traditional recipes that were created there and discover the way of life of the desert.

قــم برحلــة إلــى بيئــة الصحــراء وتعــّرف علــى منبــع الحــرف اليدويــة. تــذّوق كيفيــة علــى وتعــّرف الصحــراء أهــل أبدعهــا التــي الشــعبية المأكــوالت

التعايش مع حياة الصحراء القاسية.

قلــب فــي النابضــة الواحــات فــي الوارفــة النخيــل أشــجار مــن مجموعــة الصحــراء. تعلــم كيــف يتعامــل المزارعــون مــع المــوارد الطبيعيــة لتحضيــر

البنــاء. مــواد واســتخالص الطعــام

وتعــّرف أبوظبــي جزيــرة فــي التجــار وأكشــاك اليدويــة الحــرف شــاهـــد التـــي صنـــعها التـــراثية للـمنتـــجات اإلمــــاراتية الـــكاملة الحـــياة علــى دورة

المهــرة. الحرفيــون

األنشــطة خــالل مــن ألبوظبــي الصاخبــة الســاحلية الحيــاة تنعكــس التــي تمثــل طريقــة عيــش أجدادنــا فــي المنطقــة البحريــة. اســتمع إلــى حكايــات الغواصيــن وشــاهد بنائــّي المحامــل وهــم يتحّضــرون للذهــاب فــي

ــد. رحــالت الصي

The bustling coastal life of Abu Dhabi is captured in all of the lively activity that defined the way of life of our ancestors at the Marine area. Hear the stories of pearl divers and see boat builders preparing to set out on fishing trips.

A cluster of palm trees and lush, vibrant greenery marks the abundance of life that springs from the desert at the Oasis. See how farmers tended the natural resources to harvest food and house-building materials.

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G A H W AAn interactive cultural experience celebrating the intangible heritage of Gahwa.

L E S T W E F O R G E T : S T R U C T U R E O F M E M O R Y I N T H E U N I T E D A R A B E M I R A T E SThis exhibition archives the history of architectural and urban development in the UAE over the past century.

E X P E R I E N C I N G T H E C U L T U R A L F O U N D A T I O N B U I L D I N G : A T O U R T H R O U G H T H E P A S T , P R E S E N T A N D F U T U R E O F A M O D E R N H E R I T A G E L A N D M A R KA look at how the Cultural Foundation Building and Abu Dhabi continue to evolve around us.

المجمع الثقافي: رحلة عبر األزمان في معلم حضاريألِق نظرة على التطور المستمر ألبوظبي والمجمع الثقافي.

لئال ننسى: معالم خالدة في ذاكرة اإلماراتمعرض يسرد التاريخ المعماري والتنمية الحضرية التي حدثت في

دولة اإلمارات العربية المتحدة في القرن الماضي.

مبادرات المؤسسات المجتمعيةعـرض مـبــادرات للـشـركـاء الـذيــن يـمـــثـلون جـوانـب الـثــقـافة

اإلمـاراتية المتعددة.

ورشة عمل للعائلةأنشطة ترفيهية وتعليمية لجميع أفراد العائلة.

قهوةتجربة تفاعلية ثقافية تحتفي بالتراث المعنوي للقهوة اإلماراتية.

المسرح الخارجيحيث تعرض فنون األداء في المجمع الثقافي.

A M P H I T H E A T R EA space to take in the artistic performances of the Cultural Foundation Building.

F A M I L Y W O R K S H O PFun and educational activities for all of the family.

C O M M U N I T Y P R O G R A M M EExhibits from the community representing the many facets of Emirati culture.

Children can look forward to a selection of educational activities. Areas include Storytelling in the Marine, Oasis and Desert zones, while traditional games and school classes await in Abu Dhabi Island’s Old Neighbourhood.

The new Festival Stage is where you can witness performances that reflect true Emirati cultural heritage, a diverse and educational form of family friendly entertainment for all ages.

يفتــح قصــر الحصــن أبوابــه للعامــة للتعــرف علــى مناطــق داخليــة جديــدة لــم تكــن متاحــة لهــم مــن قبــل. اكتشــف تاريــخ ومهــد حضــارة أبوظبــي.

تتخطــى قصــة قصــر الحصــن جدرانــه وهــذه القصــة ليســت ســوى بدايــة رحلــة وطننــا الغالــي، حيــث يخطهــا هــذا المعــرض الــذي ُيظهــر طــرق عيــش الشــعب

االماراتــي وكيفيــة تطــور حياتهــم.

يمكنــك مشــاهدة عــروض تراثيــة على مســرح المهرجــان تعكس تاريــخ اإلمارات بأســلوب تعليمــي يناســب جميع أفــراد العائلة.

ســتتوفر أنشــطة مخصصــة لألطفــال تتضمــن منطقــة القصــص الشــعبية فــي البحــر و الواحــة والصحــراء واأللعــاب الشــعبية والمدرســة فــي فريــج ــة وورشــة ــى أنشــطة أخــرى تشــمل فــن اليول ــي، باإلضافــة إل ــرة أبوظب جزي

عمــل البنــاء.

We are opening previously closed areas of the iconic Qasr Al Hosn for exploration. Discover the lifestyle of times gone by and the birthplace of Abu Dhabi and the UAE.

أنشطة األطفال

EventsLand Cruiser Launche Event - Qatar 2015

PANTONE 3252 C

C68 M60 Y65 K55 C68 M60 Y65 K55PANTONE 3252 C PANTONE 3252 C

C44 M0 Y18 K0

C39 M0 Y13 K0

C60 M0 Y24 K0

C49 M0 Y18 K0

C49 M0 Y13 K0

C65 M0 Y24 K0

C44 M0 Y23 K0

C39 M0 Y23 K0

C60 M0 Y29 K0

C49 M0 Y23 K0

C49 M0 Y23 K0

C65 M0 Y29 K0

C54 M0 Y23 K0

C59 M0 Y23 K0

C70 M0 Y29 K0

C49 M0 Y28 K0

C49 M0 Y33 K0

C65 M0 Y34 K0

C54 M0 Y28 K0

C59 M0 Y33 K0

C70 M0 Y34 K0

PANTONE 447 C

C65 M0 Y29 K0 C65 M0 Y29 K0PANTONE 447 C PANTONE 447 C

C35 M15 Y25 K85

C85 M69 Y77 K16

C83 M75 Y80 K40

C40 M20 Y30 K85

C80 M64 Y72 K21

C78 M70 Y75 K45

C45 M25 Y35 K90

C75 M59 Y67 K26

C73 M65 Y70 K50

C50 M30 Y40 K90

C70 M54 Y62 K31

C68 M60 Y65 K55

C55 M35 Y45 K85

C65 M49 Y57 K36

C58 M50 Y55 K65

C60 M40 Y50 K80

C60 M44 Y52 K41

C73 M65 Y65 K58

C65 M45 Y55 K75

C55 M39 Y47 K46

C53 M45 Y50 K70

PANTONE 1635 C

C48 M39 Y39 K3 C48 M39 Y39 K3

C0 M46 Y50 K0

C0 M36 Y46 K0

C0 M51 Y51 K0

C0 M51 Y50 K0

C0 M41 Y46 K0

C0 M56 Y51 K0

C0 M46 Y55 K0

C0 M36 Y51 K0

C0 M51 Y56 K0

C0 M51 Y55 K0

C0 M41 Y51 K0

C0 M56 Y56 K0

C0 M56 Y55 K0

C0 M46 Y51 K0

C0 M61 Y56 K0

C0 M51 Y60 K0

C0 M41 Y56 K0

C0 M56 Y61 K0

C0 M56 Y60 K0

C0 M46 Y56 K0

C0 M61 Y61 K0

PANTONE 7485 C

C62 M50 Y20 K1 C62 M50 Y20 K1

C5 M0 Y10 K0

C6 M0 Y8 K0

C12 M2 Y24 K0

C9 M0 Y13 K0

C6 M0 Y11 K0

C12 M4 Y24 K0

C6 M0 Y15 K0

C6 M0 Y13 K0

C15 M4 Y27 K0

C9 M0 Y18 K0

C8 M0 Y16 K0

C18 M4 Y30 K0

C12 M0 Y21 K0

C11 M0 Y19 K0

C21 M4 Y33 K0

C15 M0 Y24 K0

C14 M0 Y22 K0

C21 M4 Y36 K0

C18 M0 Y27 K0

C17 M0 Y25 K0

C24 M4 Y36 K0

PANTONE 423 C

C18 M4 Y30 K0 C18 M4 Y30 K0C8 M8 Y49 K0 C8 M8 Y49 K0

C16 M8 Y12 K42

C13 M5 Y6 K28

C42 M33 Y33 K0

C16 M8 Y12 K45

C13 M5 Y6 K31

C42 M33 Y33 K3

C19 M11 Y15 K45

C16 M8 Y9 K31

C45 M36 Y36 K3

C22 M14 Y18 K45

C19 M11 Y12 K31

C48 M39 Y39 K3

C25 M17 Y21 K45

C22 M14 Y15 K31

C51 M42 Y42 K3

C28 M20 Y24 K45

C25 M17 Y18 K31

C54 M45 Y45 K3

C28 M20 Y24 K48

C25 M17 Y18 K34

C54 M45 Y45 K6

DANS Grey

C3 M3 Y3 K0

C6 M9 Y9 K0

C0 M0 Y0 K3

C6 M6 Y6 K0

C9 M9 Y6 K0

C0 M0 Y0 K6

C9 M9 Y9 K0

C9 M6 Y9 K0

C0 M0 Y0 K9

C12 M12 Y12 K0

C9 M9 Y9 K3

C0 M0 Y0 K12

C15 M15 Y15 K0

C9 M9 Y9 K6

C0 M0 Y0 K15

C18 M18 Y18 K0

C9 M9 Y9 K9

C0 M0 Y0 K18

C21 M21 Y21 K0

C9 M9 Y9 K12

C0 M0 Y0 K21

PANTONE 7607 C

C0 M0 Y0 K12 C0 M0 Y0 K12

C0 M50 Y40 K14

C0 M29 Y32 K15

C13 M63 Y55 K0

C0 M53 Y43 K14

C0 M34 Y32 K20

C18 M63 Y60 K0

C0 M56 Y46 K14

C0 M29 Y37 K20

C13 M68 Y60 K0

C0 M59 Y49 K14

C0 M34 Y37 K20

C18 M68 Y60 K2

C0 M62 Y52 K14

C0 M39 Y42 K20

C23 M68 Y60 K0

C0 M65 Y55 K14

C0 M44 Y42 K20

C18 M73 Y60 K0

C0 M68 Y58 K14

C5 M44 Y42 K20

C18 M68 Y60 K0

PANTONE 461 C

C53 M24 Y19 K0 C53 M24 Y19 K0

C1 M0 Y39 K0

C0 M2 Y25 K3

C5 M5 Y40 K0

C2 M1 Y39 K0

C0 M2 Y27 K5

C6 M6 Y43 K0

C2 M1 Y42 K1

C0 M3 Y30 K7

C7 M7 Y46 K0

C2 M1 Y45 K2

C0 M5 Y33 K7

C8 M8 Y49 K0

C5 M1 Y48 K2

C0 M8 Y36 K7

C9 M9 Y52 K0

C5 M1 Y51 K4

C0 M11 Y39 K7

C10 M10 Y55 K0

C7 M1 Y54 K4

C0 M14 Y42 K7

C11 M11 Y58 K0

PANTONE 506 C

C0 M56 Y56 K0 C0 M56 Y56 K0

C14 M81 Y33 K57

C6 M54 Y12 K24

C32 M82 Y48 K24

C14 M86 Y33 K57

C11 M54 Y12 K24

C37 M82 Y48 K24

C14 M81 Y38 K57

C6 M59 Y12 K24

C32 M82 Y53 K24

C19 M86 Y38 K57

C11 M59 Y17 K24

C37 M87 Y53 K24

C24 M91 Y38 K57

C16 M61 Y17 K24

C37 M92 Y58 K24

C24 M91 Y43 K59

C16 M61 Y22 K24

C37 M92 Y58 K26

C22 M89 Y41 K60

C16 M61 Y22 K27

C42 M92 Y58 K24

PANTONE 7673 C

C18 M68 Y60 K2 C18 M68 Y60 K2

C74 M67 Y9 K0

C78 M64 Y9 K0

C77 M69 Y17 K0

C76 M69 Y11 K0

C76 M64 Y9 K0

C77 M69 Y17 K6

C76 M69 Y16 K0

C76 M64 Y14 K0

C72 M69 Y22 K6

C81 M74 Y16 K0

C76 M69 Y14 K0

C77 M74 Y22 K6

C86 M74 Y21 K0

C81 M74 Y14 K0

C82 M74 Y22 K6

C86 M79 Y16 K0

C81 M69 Y19 K0

C82 M79 Y22 K6

C86 M79 Y21 K0

C81 M74 Y19 K0

C82 M79 Y22 K11

PANTONE 7667 C

C37 M87 Y53 K24 C37 M87 Y53 K24

C61 M47 Y16 K0

C49 M34 Y10 K0

C56 M44 Y14 K0

C61 M44 Y11 K0

C52 M37 Y10 K0

C59 M47 Y17 K0

C61 M44 Y16 K0

C52 M37 Y13 K0

C59 M47 Y20 K1

C64 M47 Y16 K0

C55 M40 Y13 K0

C62 M50 Y20 K1

C67 M50 Y16 K0

C58 M43 Y13 K0

C65 M53 Y20 K1

C67 M50 Y19 K0

C58 M43 Y13 K3

C65 M53 Y20 K4

C67 M50 Y19 K3

C60 M45 Y13 K3

C68 M56 Y23 K1

PANTONE 7695 C

C77 M74 Y22 K6 C77 M74 Y22 K6

C40 M6 Y5 K5

C30 M0 Y0 K12

C47 M18 Y13 K0

5 Black

C40 M6 Y8 K5

C33 M0 Y0 K15

C55 M21 Y16 K0

10 black

C40 M6 Y8 K8

C35 M0 Y0 K17

C55 M21 Y19 K0

15 black

C43 M9 Y8 K8

C38 M0 Y0 K20

C53 M24 Y19 K0

20 black

C46 M12 Y8 K8

C41 M3 Y0 K20

C56 M27 Y22 K0

25 black

C46 M12 Y8 K11

C41 M3 Y3 K20

C56 M27 Y22 K3

30 black 80 black

C49 M15 Y8 K8

C41 M3 Y3 K23

C59 M30 Y25 K3

35 black 85 black75 black 90 black 95 black10mm

15mm

20mm

25mm

30mm

40mm

PANTONE 447 C

Effect applied to image with 20% photo filter /

Effect applied to image with 50% photo filter

Effect applied to image with 60% photo filter

PANTONE 447 C PANTONE 447 CPANTONE 3252 C

PANTONE 447 CPANTONE 3252 C

PANTONE 447 CPANTONE 3252 C - Reversed

PANTONE 447 CPANTONE 3252 C



C68 M60 Y65 K55 C68 M60 Y65 K55 C68 M60 Y65 K55C65 M0 Y29 K0

C68 M60 Y65 K55C65 M0 Y29 K0

C68 M60 Y65 K55C65 M0 Y29 K0 - Reversed

C68 M60 Y65 K55C65 M0 Y29 K0



C0 M0 Y0 K90 C0 M0 Y0 K100C0 M0 Y0 K90 - Reversed C0 M0 Y0 K100 - Reversed

PROMETO Light 10pt A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + Al Lorem ipsum dolor sit amet, consecj hg hlkjch lktetur adipiscing elit. Maecenas eu nulla. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + PROMETO Light 10pt A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + Al Lorem ipsum dolor sit amgget, consectetur adipiscing elit. Maecenas eu nulla. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + PROMETO Light 10pt A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + Al Lorem ipsum dolor sit amet, consectetur adipiscing lit. Maecenas eu nulla. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * +PROMETO Light 8pt A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + Al Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas eu nulla. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + Al Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas eu nulla 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @

PROMETO Light 8pt A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + Al Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas eu nulla. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + Al Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas eu nulla.1 2 3 4 5 6 7 8 9 0 ! ?

PROMETO Light 8pt A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + Al Lorem ipsum dolor sit amet, consectetur adipiscing lit. Maecenas eu nulla. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $ £ & * + Al Lorem ipsum dolor sit amet, consectetur adipiscing lit.1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ( ) @ # $

NEO SANS ARABIC 10pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم إناجية ال بشكل اعة، يم في أكبر مؤثر والذي أنيقة بسرعة. لقة فية وى الصور استخدام وتجميع أداع وات خاللخطوطNEO SANS ARABIC 10pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم إناجير والذي أنيقة بسرعة. لقة فية وى الصور استخدام وتجميع أداع وات خاللخطوطNEO SANS ARABIC 10pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة ة ال بشكل اعة، يم في أكبة فية وى الصور استخدام وتجميع أداع وات خاللخطوطNEO SANS ARABIC 10pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة بوالذي أنيقة بسرعة. لقة فية وى الصور استخدام ع وات خاللخطوطNEO SANS ARABIC 10pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + أكبر مؤثر والذي أنيقة استخدام وتجميع أداع وات خاللخطوطNEO SANS ARABIC 10pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + أكبر مؤثر والذي استخدام وتجميع أداع وات خاللخطوطNEO SANS ARABIC 8pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم إناجية ال بشكل اعة، يم في أكبر مؤثر والذي أنيقة بسرعة. لقة فية وى الصور استخدام وتجميع أداع وات خاللخطوط 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوطNEO SANS ARABIC 8pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم إناجير والذي أنيقة بسرعة. لقة فية وى الصور استخدام وتجميع أداع وات خاللخطوط 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خلNEO SANS ARABIC 8pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة ة ال بشكل اعة، يم في أكبة فية وى الصور استخدام وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) وNEO SANS ARABIC 8pt 0 9 8 7 6 5 4 3 2 1 ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدا أداع وات خاللخطوط م وتجميع أداع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة بوالذي أنيقة بسرعة. لقة فية وى الصور استخدام ع وات خاللخطوط ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي NEO SANS ARABIC 8pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيت خللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + أكبر مؤثر والذي أنيقة استخدام وتجميع ات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيمNEO SANS ARABIC 8pt ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لم وتجع وات خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + خاللخطوط ا ب ت ث ج ح خ د ذ ر ز س ش ص ض ط ظ ع غ ف ق ك ل م ن ه و ي 1 2 3 4 5 6 7 8 9 0 ! ? ‘ ’ “ ” : ; ) ( @ # $ £ & * + لقة باعة، يمكن ترقيم الصور استخدام وتجميع أداع وات خاللخطوط

Pattern C65 M0 Y29 K0 | positive / reverse on C68 M60 Y65 K55 | A6

Pattern C65 M0 Y29 K0 | positive / reverse on C68 M60 Y65 K55 | A5

Pattern PANTONE 447c | positive / reverse | A6

Pattern PANTONE 447c | positive / reverse | A5

Pattern C68 M60 Y65 K55 | positive / reverse | A6 Gradient Pattern (from Black to White) | positive / reverse Black on PANTONE 447 | A6

Pattern C68 M60 Y65 K55 | positive / reverse | A5 Gradient Pattern (from Black to White) | positive / reverse Black on PANTONE 447 | A6

Pattern PANTONE 3252 | positive / reverse on pantone 447c | A6

Pattern PANTONE 3252 | positive / reverse on pantone 447c | A5

Pattern PANTONE 447/White on Pantone 3252 background | A6

Pattern PANTONE 447/White on Pantone 3252 background | A5

Pattern C68 M60 Y65 K55 / White on C65 M0 Y29 K0 background | A5

Pattern C68 M60 Y65 K55 / White on C65 M0 Y29 K0 background | A6

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Islamic pattern

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Arabic calligraphy

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