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The Battlefield Strategist…

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Sagacious Advertising:We specializes in:- Advertising- Business Consultancy- Publications- I.T. Solutions

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Page 1: Sagacious Advertising

The Battlefield Strategist…

Page 2: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

WHO WE ARE?Sagacious Advertising, a new entrant in the sensational but challenging and dynamic world of advertising. The foundation of this newly established company has been laid by vastly experienced professionals. There decades of experience in various Multi-nationals and Local organizations will now be utilized to serve their Strategic Allies in the brand war.

The selection of an advertising agency is like an Army, the stronger the force, more are the chances of victory. Though we are a young force, but focus and determined.

We are well equipped with the necessary tools which are essential for the Competitive Brand War. With all that we are gearing up to win battles in the brand war.

Page 3: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

VISION

“We want to be present LOCALLY across Globe”

Page 4: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

MISSION

“We want to be FORTUNE 500 Company by year 2025

Page 5: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

CHIEF

SK Afridi, The Chief of Sagacious Group with over 40 years of experience in Sales & Marketing with various local & multinational FMCG companies. Diversified experience from mergers, acquisitions, re-structuring, rationalizing of trade channels. Hands on experience in providing operational leadership as General Manager, Marketing Manager, Business Manager, and Consultant for various organizations . Expertise in New Product Development, New Market Development Strategy, Change Management, Business Re-engineering, Team Building, Development of Operational Systems, Development of Brand Architecture, Development of Sales and Distribution Operational Management System and Channel Management. Worked in industries: Tea, Detergents, Oil & Ghee, Confectioneries, Cosmetics.

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Page 6: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

SERVICES OFFERED

Page 7: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

ACTIVATION

 – Banner Promotion– Consumer Promotion– Field Marketing– In- Store Merchandizing– Interactive Marketing– Road Shows– Retail Marketing– Stall/Kiosk Activities– Trade Shows– Town Storming

This is the best way to describe the turnaround in marketing communication during the last decades. People have more choice than ever. They can get the products anywhere and can compare products and services down to the minute details. This requires a more intelligent manner of communication by companies. The successful marketer then has to leave the safe haven of advertising and start activating. Why Brand Activation?Activation shifts the focus to the core of marketing: stimulating the buying process. There are various reasons why this focus is so important and why advertisers opt for Brand activation instead of the traditional campaigns. And this is where Sagacious Advertising comes in with the right skills & expertise to make your brand standout and break the clutter.

Page 8: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

ACTIVATION

 – Banner Promotion– Consumer Promotion– Field Marketing– In- Store Merchandizing– Interactive Marketing– Road Shows– Retail Marketing– Stall/Kiosk Activities– Trade Shows– Town Storming

ANNE FRENCH- PFIZER

Page 9: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

ACTIVATION

 – Banner Promotion– Consumer Promotion– Field Marketing– In- Store Merchandizing– Interactive Marketing– Road Shows– Retail Marketing– Stall/Kiosk Activities– Trade Shows– Town Storming

DALDA COOKING OIL

Page 10: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNINGAt Sagacious Advertising, our strength lies in offering a Creative and Strategic partnership that enable brands not to communicate with its target audience only but to grow as well. We follow & practice simple rule of thumb i.e. we want your business to be successful and so we work with you as a Strategic Partner to produce aesthetic, yet usable design to inspire your target audience.

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 11: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 12: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 13: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 14: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 15: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 16: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 17: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 18: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 19: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 20: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 21: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

DESIGNING

– Advertising & Marketing Collateral

– Annual Reports– Calendars– Complete 360 degree campaign– Corporate Identities– Logo Development– Mobile Branding – Name Development– Outdoor Advertising– Packaging– POP & POS– Print Ads– Signage’s

Page 22: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

EVENT MANAGEMENT

We believe through events one can always appreciate employees, clients, customers & investors, honor an accomplishment, raise money, and launch a product or service & much more. You need someone who will pull it all together and remember the special touches that make an event all it can be. Sagacious Advertising has successfully managed a complete array of corporate events from concerts, seminars, walks, presidential functions etc. and have also put together unique fundraising events. And through it all we've earned some rave reviews and made more than a few special memories for our clients and their guests alike. So, if event planning is in your future. Let Sagacious Advertising put you in the partying mood.

– Birthday Parties– Corporate Vacations– Concerts– Conferences– Exhibitions– Fashion Show– Festivals– Product Launches– Seminars– Trade Shows– Training & Workshops

Page 23: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

EVENT MANAGEMENT

– Birthday Parties– Corporate Vacations– Concerts– Conferences– Exhibitions– Fashion Show– Festivals– Product Launches– Seminars– Trade Shows– Training & Workshops

PEACE UNITY WALK

Page 24: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

EVENT MANAGEMENT

– Birthday Parties– Corporate Vacations– Concerts– Conferences– Exhibitions– Fashion Show– Festivals– Product Launches– Seminars– Trade Shows– Training & Workshops

INAUGRAL EVENT’S FOR PRESIDENT & PRIMEMINISTER

OF PAKISTAN

Page 25: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

EVENT MANAGEMENT

– Birthday Parties– Corporate Vacations– Concerts– Conferences– Exhibitions– Fashion Show– Festivals– Product Launches– Seminars– Trade Shows– Training & Workshops

CONCERTS IN KARACHI, LAHORE & ISLAMABAD

Page 26: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

INTERNET & VIRAL

– Online Advertising– Search Engine Optimization– Pay per click– Blog, Media Marketing– Flash Animations– Internet Banner Marketing– Email Promotion– Web Development– Screen Saver– E- Newsletter– Ambient & SMS Marketing

Sagacious Advertising, is an agency for strategic Internet marketing solutions. We take a rational approach to an irrational medium. Our digital marketing and advertising expertise along with our business intellect attracts multitudes of sophisticated team members, partners and clients.When a client comes for big, meaningful ideas, we take these ideas and exceed expectations through collaboration and helpful education. We do not provide them simply with “services”, but rather act as an internal swat team of internet media experts – an extension to their organization.

Page 27: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

INTERNET & VIRAL

– Online Advertising– Search Engine Optimization– Pay per click– Blog, Media Marketing– Flash Animations– Internet Banner Marketing– Email Promotion– Web Development– Screen Saver– E- Newsletter– Ambient & SMS Marketing

Page 28: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

MEDIA

– Media Planning– Media Buying– Media Release– Pre & Post Campaign Evaluation

As a strategic media planning and media buying agency, we believe – connecting with the right person at the right place at the right time. When it comes to media planning, we spend a lot of time – more than most – getting to truly understand your target. We combine that knowledge with the extensive range of media vehicles we can offer you, and then customize the optimal solution based on your budget and objectives.

Page 29: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

PRODUCTION

– TVC– Tele- Film– Songs– Documentary– Radio Spots– Photography

Our production services are of good standard and is comprised of seasoned industry professionals. The core teams are made up of experienced directors, trained camera people, editors, animators, sound and music professionals, researchers and scriptwriters. The team members bring years of rich experience from across the pre and post- production processes. We are ideal partners for companies looking for good Television Commercials, Documentaries, Films, Dramas in economical prices.

Page 30: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

PRODUCTION

– TVC– Tele- Film– Songs– Documentary– Radio Spots– Photography

Page 31: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

PUBLIC RELATIONS

– PR Management– Image Building– Celebrity Management

Sagacious Group has splendid approach adopted to offer its clientele a Public Relations Campaign. We insist on a long-term commitment towards educating and influencing your target audience. Our research team is fully equipped to implement strategic public relations optimization to your communication process which drive your sales figure and enhance the brand and corporate image in the industry.

Page 32: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

TALENT SERVICES

– Brand Ambassadors– Documentary– Dramas– Films– Glamour– Hosting– Ramp– Songs– TVC

Sagacious Advertising in affiliation with leading Indian Modeling & Casting Agency providing professional and talented MODELS for various categories. Sagacious Advertising provides virtual homepage and act as a gateway to meet two important parties between the users and the modelsOur Models are chosen as talented individuals, genuine, physically attracted and has professional attitude. Deep and careful profiling on each Talent is our basic method to have best talented individuals.Our Partners are corporation, entertainment, production house, advertising agency, etc, those who need talents or models to represent their brand, icon, or services in their specific market.

Page 33: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

TALENT SERVICES

– Brand Ambassadors– Documentary– Dramas– Films– Glamour– Hosting– Ramp– Songs– TVC

Page 34: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

CONTACT DETAILS

SAGACIOUS GROUPSuite No. 3, Mezzanine FloorBuilding No. 8C, Street 10Off Kh- Bukhari, Opposite Misri ShahDHA, Phase 6, Karachi.

TELEPHONE+ 92 21 3 5240 164+ 92 21 3 5842066

FAX+ 92 21 3 5240165

URLwww.sagacious.com.pk

[email protected]

Page 35: Sagacious Advertising

Advertising| Business Consultancy| I.T. Solutions| Publications

THANK YOU