Asia’s

Thumbshoppers

Perspectives & Opportunities

Powering global app players for India & the World

Tyroo Mobile

Native Formats

Customer Profiling Based on

Publisher & Network Data

User Intent Captured

Through Card View

Customer Acquisition for

Focused Aategories

Sustained Revenue

Growth

Product Sales Outside

Advertiser Ecosystem

Product Discovery Across

Distributed Platforms

25 % Increase in User

Engagement

10 Bn Ad-requests 6 Bn Ad-requests 3 Bn Ad-requests

800+ Publishers, 5 Supply Side Partners, 10 Premium Publishers

Asia is a

Mobile First Digital Ecosystem

2.4 Bn Potential Users*

Asia’s Mobile First Businesses

Consumption Insights of Mobile – First Customers

In Japan, Consumers view 3 times as many

products on their phones as on desktop and

convert 4 times higher than their counterparts in US

In China, Baidu gets more mobile traffic than desktop

Wandoujia, China’s largest alternative app

store, has a staggering 200 million users with

over 30 million apps downloaded every day

In Korea, Coupang the marketplace booked $0.7bn

GMV from mobile app and mobile site purchases last

year

Countries Like Thailand and Vietnam see

$10- $15 ARPU spend from Gamers using

pre-paid Micropayment Cards

India's rural mobile internet users have grown

14x in last 3 years

So what motivated the Customer Journey to install an app?

iOS Users Prefer WOM, Top Charts, and Ads

Motivation by OS

ANDROID

iOS

So what motivated the Customer Journey to install an app?

iOS Users Prefer WOM, Top Charts, and Ads

Fitment areas for Affiliates

Affiliate - Why models for Mobile are Different

Affiliate Channels One of the biggest player Installs / Active users

Coupon Coupon Duniya 1mn Installs

Dealsites Cashitback 100,000 Installs

CSE All in One Shopping 50K downloads / 10K

Affiliate - Opportunities Ahead

Affiliate Channels Mobile Affiliate Channel

Coupon ‘App of the Day’

Dealsites Recommended App Curation|App Discovery Engines

Cashback Recharge Apps

CSE Launchers, App Stores

Display Messengers

Digital Channel % Spend Allocation

Search 35%

Social 25%

Display 10%

Affiliate 20%

Re-marketing 10%

THEN NOW

Digital

Channel User

App Store Search

55%

Display 20%

Programmatic 10%

Recharge Apps 5%

Re-marketing 10%

OFFERWALLS Relevant Offers based on serving digital needs

of the user(recharge)

Keep Engagement going – (Gaming

Offerwalls)

One Place for All Incentivisation

PRODUCT ADS Curate Product Feeds basis Intent

Serve Ecomm goal for category specific transactions

Rethinking Content Strategy Content Strategy in a Changing World

Siddharth.p@tyroo.com SVG Media Pvt Ltd

(formerly known as Tyroo Media Pvt Ltd)

Smile Vun Group Building

Plot – 426, 1st Floor, Udyog Vihar Phase–III

Gurgaon, India- 122016

www.tyroo.com

Contact for any queries