1609QCA INTRODUCTION TO TYPOGRAPHY

Adam Luttrells2885519

Nineteen Eighty-Four by George OrwellAnimal Farm by George OrwellThe Wonderful Wizard of Oz by L. Frank Baum

THE BOOKS

THE BOOKS

The book covers I have chosen to redesign are all classic novels written, all originally published before 1950.

I have attempted to design the cover of these timely stories with a modern-graphical touch, using vectored

typography produced on a glossy dust jacket. I have studied each of these books intensively throughout my high

school studies, and they all encompass similar themes of totalitarianism. Most importantly, I have chosen these

books as each story foregrounds the immense power of words, illustrated in my covers. The front an back flaps

are written in en easy-to-read regular Arial typeface. There is an initial indent to the text, and a pleasing amount of

kerning, tracking and line spacing is used in order to aid the ease of reading the text. The front flap contains a bold

pull-quote from the story to gauge attention, followed by the blurb. The back flap provides information regarding the

author of the novel. The spines of each book remain similar and simple, for these classics are so widely known, the

simplicity aids in marketing tactics.

Eric Arthur Blair (25 June 1903 – 21 January 1950), who used the pen name George Orwell, was an English novelist, essayist, journalist and critic. His work is marked by lucid prose, awareness of social injustice, opposition to totalitarianism, and outspoken support of democratic socialism.

Orwell’s work continues to influence popular and political culture, and the term Orwellian—descriptive of totalitarian or authoritarian social practices—has entered the language together with many of his neologisms.

“WAR IS PEACE”

“FREEDOM IS SLAVERY”

“IGNORANCE IS STRENGTH”

Hidden away in the Record Department of the sprawling Ministry of Truth, Winston Smith skilfully rewrites th e past to suit the needs of the Party. Yet he inwardly rebels against the totalitarian world he lives in, which demands absolute obedience and controls him through the all-seeing telescreens and the watchful eye of Big Brother, symbolic head of the Party. In his longing for truth and liberty, Smith begins a secret love affair with a fellow-worker Julia, but soon discovers the true price of freedom is betrayal.

by George Orwell

George O

rwell

Nineteen Eighty-Four

Eric Arthur Blair (25 June 1903 – 21 January 1950), who used the pen name George Orwell, was an English novelist, essayist, journalist and critic. His work is marked by lucid prose, awareness of social injustice, opposition to totalitarianism, and outspoken support of democratic socialism.

Orwell’s work continues to influence popular and political culture, and the term Orwellian—descriptive of totalitarian or authoritarian social practices—has entered the language together with many of his neologisms.

“WAR IS PEACE”

“FREEDOM IS SLAVERY”

“IGNORANCE IS STRENGTH”

Hidden away in the Record Department of the sprawling Ministry of Truth, Winston Smith skilfully rewrites th e past to suit the needs of the Party. Yet he inwardly rebels against the totalitarian world he lives in, which demands absolute obedience and controls him through the all-seeing telescreens and the watchful eye of Big Brother, symbolic head of the Party. In his longing for truth and liberty, Smith begins a secret love affair with a fellow-worker Julia, but soon discovers the true price of freedom is betrayal.

by George Orwell

George O

rwell

Nineteen Eighty-Four

NINETEEN EIGHTY-FOUR

NINETEEN EIGHTY-FOUR

Nineteen Eighty-Four was initially published in 1949, a non-fiction story based on the futuristic and totalitarian

world of 1984. Initially, the black background highlights the white text over the cover, while this colour scheme

can illustrate the autocratic story/content of the novel. Moreover, the title is formed through repeating the words

‘Nineteen Eighty-Four’, at a large size consuming the page, to form the year ‘1984’ in which the story is set in. This

creates an initial visual hierarchy where viewers are immediately drawn to the large numbers, and on a closer

inspection, the typography within illustrates the importance of this year, and the monotonous themes within the

novel. The author’s name is important, however it should be read after the title, and therefore the type is smaller

and embedded between the ‘9’ and ‘4’ near the edge of the cover, as readers scan from left to right. The author’s

name is also bold to create some contrast to the regular type within the title.

Eric Arthur Blair (25 June 1903 – 21 January 1950), who used the pen name George Orwell, was an English novelist, essayist, journalist and critic. His work is marked by lucid prose, awareness of social injustice, opposition to totalitarianism, and outspoken support of democratic socialism.

Orwell’s work continues to influence popular and political culture, and the term Orwellian—descriptive of totalitarian or authoritarian social practices—has entered the language together with many of his neologisms.

by George Orwell

“ALL ANIMALS ARE EQUALBUT SOME ANIMALS

ARE MORE EQUAL THAN OTHERS”

Mr Jones of Manor Farm is so lazy and drunken that one day he forgets to feed his livestock. The ensuing rebellion under the leadership of the pigs Napoleon and Snowball leads to the animals taking over the farm. Vowing to eliminate the terrible inequities of the farmyard, the renamed Animal Farm is organised to benefit all who walk on four legs. But as time passes, the ideals of the rebellion are corrupted, then forgotten. And something new and unexpected emerges. . .

Anim

al FarmG

eorge Orw

ell

Eric Arthur Blair (25 June 1903 – 21 January 1950), who used the pen name George Orwell, was an English novelist, essayist, journalist and critic. His work is marked by lucid prose, awareness of social injustice, opposition to totalitarianism, and outspoken support of democratic socialism.

Orwell’s work continues to influence popular and political culture, and the term Orwellian—descriptive of totalitarian or authoritarian social practices—has entered the language together with many of his neologisms.

by George Orwell

“ALL ANIMALS ARE EQUALBUT SOME ANIMALS

ARE MORE EQUAL THAN OTHERS”

Mr Jones of Manor Farm is so lazy and drunken that one day he forgets to feed his livestock. The ensuing rebellion under the leadership of the pigs Napoleon and Snowball leads to the animals taking over the farm. Vowing to eliminate the terrible inequities of the farmyard, the renamed Animal Farm is organised to benefit all who walk on four legs. But as time passes, the ideals of the rebellion are corrupted, then forgotten. And something new and unexpected emerges. . .

Anim

al FarmG

eorge Orw

ell

ANIMAL FARM

ANIMAL FARM

Animal Farm allegorically mirrors the Russian revolution through a story of animals and their interactions on a farm.

Each letter in the title has been personally drawn and customised, and takes form of an important animal within

the novel, lying on a grassy-green background. These include pigs, horses, birds, cows, dogs and sheep. The

typography foregrounds the importance of character within the story, and each letter is bleeding in order to illustrate

the rise and bloody fall of the animals throughout revolution-themed novel. Once again the authors name is not the

focal point, and is sized smaller for viewed to read after the title, however the type is a bold black in order to avoid

blending into the background. The cartoon typeface created modernises the book to appeal to the 21st century

reader, yet is also helps suggest a theme that things do not appear as they seem, as the friendly typography

contrasts the vicious story within.

Lyman Frank Baum (May 15, 1856 – May 6, 1919), better known by his pen name L. Frank Baum, was an American author chiefly known for his children’s books, particularly The Wonderful Wizard of Oz. He wrote thirteen novel sequels, nine other fantasy novels, and a host of other works (55 novels in total, plus four “lost works”, 83 short stories, over 200 poems, an unknown number of scripts,[1] and many miscellaneous writings), and made numerous attempts to bring his works to the stage and screen.

by L. Frank Baum

“I AM OZ, THE GREAT AND TERRIBLE,”

SPOKE THE BEAST, IN A VOICE THAT WAS ONE GREAT ROAR.

WHO ARE YOU, AND WHY DO YOU SEEK ME?”

Dorothy thinks she is lost forever

when a terrifying tornado crashes through Kansas and whisks her and her dog, Toto, far away to the magical land of Oz. To get home Dorothy must follow the yellow brick road to Emerald City and find the wonderfully mysterious Wizard of Oz. Together with her companions the Tin Woodman, the Scarecrow and the Cowardly Lion whom she meets on the way, Dorothy embarks on a strange and enchanting adventure.

The W

onderful Wizard of O

ZL. Frank Baum

Lyman Frank Baum (May 15, 1856 – May 6, 1919), better known by his pen name L. Frank Baum, was an American author chiefly known for his children’s books, particularly The Wonderful Wizard of Oz. He wrote thirteen novel sequels, nine other fantasy novels, and a host of other works (55 novels in total, plus four “lost works”, 83 short stories, over 200 poems, an unknown number of scripts,[1] and many miscellaneous writings), and made numerous attempts to bring his works to the stage and screen.

by L. Frank Baum

“I AM OZ, THE GREAT AND TERRIBLE,”

SPOKE THE BEAST, IN A VOICE THAT WAS ONE GREAT ROAR.

WHO ARE YOU, AND WHY DO YOU SEEK ME?”

Dorothy thinks she is lost forever

when a terrifying tornado crashes through Kansas and whisks her and her dog, Toto, far away to the magical land of Oz. To get home Dorothy must follow the yellow brick road to Emerald City and find the wonderfully mysterious Wizard of Oz. Together with her companions the Tin Woodman, the Scarecrow and the Cowardly Lion whom she meets on the way, Dorothy embarks on a strange and enchanting adventure.

The W

onderful Wizard of O

ZL. Frank Baum

THE WONDERFUL WIZARD OF OZ

THE WONDERFUL WIZARD OF OZ

The Wonderful Wizard of Oz follows the story of Dorothy, a young girl who is swept away from her simple life into

the magical Land of Oz. Initially, the white background foregrounds the simple life of Dorothy at home, in contrast

to the title on a background of friendly rainbow patterned pastel colours, representing the magic and beauty of the

Land of Oz. The outside world seems simple, whereas the Land of Oz is flooded with creativity. There is a visual

hierarchy for ‘Wizard of Oz’ as the wizard is very important to the story, followed by the smaller ‘The Wonderful’,

which ties the title together. Each letter has been manipulated, extended or flipped in order to represent themes of

magic and deception within. The two letter ‘O’s in ‘of’ and ‘Oz’ have been formed to look like the eyes of the great

Wizard of Oz in the story. Moreover, the sharpness of the typography also illustrates the dangers that lurk within.

THE END