viberinfo.viber.com/rs/879-ryh-696/images/viber’s 360... · 2019-10-02 · viber media s.a.r.l -...
TRANSCRIPT
Viber Media S.a.r.l - Proprietary and confidential
MESSAGING APPS ARE NOW OVER 20% BIGGER THAN SOCIAL NETWORKS20%
Viber Media S.a.r.l - Proprietary and confidentialSource: eMarketer, July 2017
MESSAGING APPS HAVE MASSIVE GLOBAL REACH!
WORLDWIDE MOBILE USERS HAVE DOWNLOADED AT LEAST ONE MESSAGING APP
4 OUT OF 5
UNIQUE REGISTERED USERS WORLDWIDE900 MILLION
Wide + Diverse Global Reach
Proprietary and Confidential | Viber Media S. a r.l
Viber Media S.a.r.l - Proprietary and confidential
VIBER USERS MAKE 7M+ INTERACTIONS EVERY SINGLE MINUTE
Viber Media S.a.r.l - Proprietary and confidential
USERS INSIGHTS
70%
6%
4%
54%46%9%
26%
49%
16%
13-17
18-24
25-35
35-55
20%
20+ messages sent per day per user
30+ minutes spent on Viber per day
Viber is launched an average of 12 times per day
AN ACTIVE AND ENGAGED AUDIENCE
45% are daily voice and video callers
35% are using daily stickers into their chats
MOBILE 1ST AUDIENCE
Viber Media S.a.r.l - Proprietary and confidential
USER INSIGHTSViber Feature Usage
Stickers: 48%
VIBER 1ST MESSAGING APP FOR TRAVELLERS
45+% international
messages
60+% of friends/family
contacts living abroad
GIFs, Doodles: 16%
Video Call: 51% Photo, Video sharing: 67%
Viber Media S.a.r.l - Proprietary and confidential
Active & Engaged Audience
Global and diverse users that are
highly connected and attentive
Consumer-First Platform
Everyday consumer-app and tools that make
marketing easier for brands to attract their audience
Quality
Premium environment for
communication with consumers
Brand & Performance
One platform that both engages and transacts -
achieving awareness, loyalty and conversion
1-to-1 Marketing
Native brand solutions and active audience enable
personal brand-to-consumer connections
Service
Strategic and consultative account management
with recommendations to grow your business
THE VIBER ADVANTAGE
Viber Media S.a.r.l - Proprietary and confidential
+ MESSAGES
Send messages in 1-on-1 and group chats.
+ HD-QUALITY VOICE AND VIDEO CALLS
Viber to viber calls are always free. Viber out allows users to make mobile and landline calls worldwide at low rates.
+ CONNECTING FREELY AND SECURELY
Everything sent on Viber is end-to-end encrypted.
Viber Media S.a.r.l - Proprietary and confidential
+ STICKERS
Express themselves with stickers. Over 40 Billion stickers sent in 2017.
+ CHAT EXTENSIONS
Search & Share from giphy and more with chat extensions.
Viber Media S.a.r.l - Proprietary and confidential
1-TO-1 MARKETING WITH VIBER’S PRODUCT SUITE
Stickers Bots Service MessagesPost-call ad
Viber Media S.a.r.l - Proprietary and confidential
AD UNITS
● POST-CALL ADS
Opportunity for advertisers to engage their audience at the right time with a mobile native, visually rich and non intrusive format.
● DESKTOP ADS
Engage, connect and transact with a global audience.
● VIDEO ADS
Captivate users with viewable, immersive ads on desktop.
● DOWNLOAD & VISIT
Stickers bring current and new customers together through frequent, custom and high-impact sticker content.
Promote your product suite inside Viber
Viber Media S.a.r.l - Proprietary and confidential
360 SOLUTION
● STICKERS
Connects brands with an active audience through:+ Interactive and shareable content+ A brand experience + Customer action
● CHATBOTS
Viber bots means business. They personally connect brands to over 900,000 million global users with results.
● BRANDED MESSAGES
Send at least 500,000 unique branded messages per month to your targeted audience.
Ensuring your customers get a personalised & consistent experience
Viber Media S.a.r.l - Proprietary and confidential
STICKERS SUITE
STATIC Personalized
stickers that
allow you to
differentiate and
provide
consumers
branded content.
FREE &
FOLLOWImmersive and
shareable stickers
that encourage
engagement, user
acquisition and
earned media.
CLICKABLELaunch a
targeted sticker
campaign within
a conversation,
that directs the
user from a
conversation to
your promotion.
AUDIOConnect with
consumers
through sound
for full-funnel
marketing
initiatives.
PROMOOffer exclusive
stickers and prizes
to reward your
targeted audience.
ANIMATEDring your brand
and stickers to life
in a vibrant and
expressive way.
Viber Media S.a.r.l - Proprietary and confidential
BOTS
INCREASE ENGAGEMENTBring your brand’s bot to an active audience in a native and interactive way
RAISECONSIDERATIONGenerate more interest, leads and new customers through unique news, content and sweepstakes
ENABLETRANSACTIONSTurn your conversations into conversions through simplified product linking and path-to-purchase
PROVIDE SUPPORTTurn your conversations into conversions through simplified product linking and path-to-purchase
*Source: Viber user survey, September 2017
75%+ Already chat with multiple bots on their messaging apps*
3 out of 4
Of users chat with bots from a brand that they know and/or like*
80% Think that bots improve customer service*
Viber Media S.a.r.l - Proprietary and confidential
1-TO-1 BRANDED MESSAGES
*Source: Viber user survey, September 2017
+ Get your message on top of the main chat screen
+ Send message to all your chatbot subscribers
+ Ideal for direct response offers which will drive direct call to action
+ Target your customers during special discounts, sales and all sorts of offers
+ Captivate your users with tailored messages
+ Brand messages combined with your chatbot are the perfect tools to offer a unique experience to your community
Send personalised 1-to-1 messages to your targeted audience
Viber Media S.a.r.l - Proprietary and confidential
INSTANTSHOPPING Users can easily share and buy products, without ever leaving their chat.
+ Instant distribution into Viber+ Truly native mobile shopping+ Social sharing built-in
Viber Media S.a.r.l - Proprietary and confidential
CHAT EXTENSIONS● Users can search and select
content to be shared into the chat
● Users can take actions directly from chat extensions Messages shared in chat can contain images, links, videos and more
+ Raise awareness in new markets
+ Engage current & new customers
+ Generate new commercial opportunities
+ Be innovative with a unique messaging product
+ Connect with your customer on their daily apps
+ Be part of your customers daily conversations
OFFER AN IMMERSIVE EXPERIENCE TO YOUR COMMUNITY
Viber Media S.a.r.l - Proprietary and confidentialViber Media S.a.r.l - Proprietary and confidential
VIBER DRIVES 5.3M STICKERS DOWNLOADS
FC Barcelona sought to enrich their connection with fans while driving sticker downloads and creating a new community of global fans on Viber.
PUBLIC CHAT FOLLOWERS
ACTIVE STICKER PACK CTR
Objectives Solutions ResultsLaunched a dedicated Public Account, exclusive sticker pack and sticker-activated sweepstakes to Viber’s active global audience.
5.3M+ 4.7M+ 9.35%
STICKER DOWNLOADS
4.7M+ Public Chat Followers5.3M+ Stick Pack Downloads50M+ Exposed Users9.35% Active Sticker Pack CTR (>667% above industry average)
July, 2017
Viber Media S.a.r.l - Proprietary and confidentialViber Media S.a.r.l - Proprietary and confidential
COCA-COLA BROKE THROUGH TO VIBER’S ACTIVEAUDIENCE WITH A HIGH-IMPACT STICKER PACK PROGRAM
Boosting its mobile footprint, interacting with current and new consumers while providing an integrated digital experience—in- and out-of-app.
BOT SUBSCRIBERS
CONVERSION RATE
Objectives Solutions ResultsOver a three-month period, Coca-Cola launched a Public Account, Sticker Packs with a promo code mechanism and a Chatbot experience on Viber.
105K+ 98K+ 30%
STICKER PACK DOWNLOADS
● 105K+ Sticker Pack Downloads● 98K Chatbot Subscribers● 680K+ User Chatbot
Interactions● 29K Redeemed under-the-cap
codes● 30% Conversion Rate: 10x
above industry average
July - August, 2017