by Evan Hsu

What Do They Do?• Messaging and VoIP

• Calls and Texts to Viber Users for Free

• ViberOut: Low Rate Calling

Company History• Founded in 2010 by: Talmon Marco, Igor

Megzinik

• December 2010 - Initial launch for iPhone

• May 2011 - Android pre-release appeared

• May 2012 - Blackberry & Windows Phone launch

• Feb. 2014 - acquired by Rakuten for $900 million

Financial Information• No revenue initially

• Revenue source: Sticker Market & Viber Out

• Viber bought by Rakuten for $900M

• Rakuten valued at $17.96B

• Rakuten generated $5.1B in revenue

What’s Hot?

• Viber Sticker Market

• 90% of stickers are free

Secret Sauce

• Easy setup

• Free VoIP calls (including internationally)

• No Ads

What’s Interesting?

CyprusIsrael

China

Belarus

Talmon & Igor

Competition

• Initially Competing with Skype

• Asian Competition: WeChat & Line

• Other Competitor: WhatsApp

Prediction

• WhatsApp, WeChat, Line & more…

• Previously lost e-reader battle to Kindle

“The goal is to reach one billion, two billion users, not to stop yet,”

-Mikitani, Rakuten CEO

Q&A