1. R&T Advertising
Company Profile
Custom Presentation for Central Election Commision, Albania
June 2011

2. R&T Advertising Group
Who We Are

The R&T Advertising Group is a Tirana-based marketing & communication company that provides fully-fledged solutions to advertisers. We believe, that the new agency model that we have created provides for multi-dimensional solutions through its creative ideas that enable our clients discernible differentiation on the market and yield tangible results.
Our Mission

We develop creative communication solutions aiming at achieving maximal impact for our clients marketing budgets.
Our Services

Starting as a visionary agency with a creative strategy on October 1996, R&T Advertising group has grown ever since to a well-established enterprise offering all-embracing advertising services loyal to ethical rules and values.
With its unique creative work, the agency has today expanded its services from Media Planning & Buying to taking up the management of entire advertising campaigns and other specialized services such as Direct Marketing, Public Relations, and Market Research, with a 24 dedicated & professional personnelworking full-time to meet the needs of our clients. R&T Advertising has recently merged with the BMB Communications, an international experienced Italy-based graphic design studio doing business in Italy and Albania.
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Company Services
Our Services

Building upon more than ten years of experience in the advertising market & communication services in Albania, R&T Advertising provides now thorough consultancy services at all levels of expertise in todays ad industry, marketing, & market research.
Brand Advertising & Brand Management
Strategic Planning & Consumer Understanding Research,
Development and Implementation
Brand Design & Development
Strategic CommunicationPlanning & Media Services
Integrated Marketing Communications
Business-to-Business Communication Development
Promotion Planning and Execution
4. A Partner to its Clients
Creative Solutions
Tangible Results
Client Needs-Focused
Company Philosophy
Our Focus

For R&T Advertising, the main objective has always been & will certainly remain:
To give each client the best & most effective communication solution available in the specific situation!
For us it is not enough just to make a beautiful campaign with eye-catching graphics & enticing copy because, what does that matter if the campaign doesnt sell?
An effective campaign is for us not just a campaign that the client likes it is a campaign that reaches the objectives, whereas it is to gain awareness or interest, or it is to generate desire & action!
And bottom line is always if the campaigncreates a turnover for the client because no matter what the communication objectives are in the specific campaign, market communication should always generate an increase in sales either on a short or a long term basis.
R&T Advertising will always strive to being an asset to its client-partners, and never an expense!
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Core Values
R&T Advertising takes pride in doing the best job possible for any client!
We always put the client at the center & every suggestion we make and action we take always have the clients needs in focus.
That doesnt mean that the client is always right if the client was always right, there would be no need for our services! But every effective campaign begins with listening to the clients wishes, and every effective campaign development derives from understanding the clients needs.
R&T Advertising doesntjust give the clients what they want,
We give the them what they need!
CREATIVE BRAND PROMISE
STATE-OF-THE-ART PLANNING & EXECUTION
PARTNERSHIP & UNDERSTANDING
TIMELY & ECONOMY SERVICES
SOLUTION IDEAS THAT SELL
6. The R&T Advertising Vision
To understand consumer values, lifestyles & decision processes better than any other organization in the advertising & marketing communications business and to create the most effective communications which inform and motivate consumers based on this understanding.
7. R&T Advertisings competitive advantage is built around our five core areas of skills and expertise
Integrated and specialised services
Albanias first domestic Ad Agency
Individual client task forces
Operating in the market since 1996
18-men-strong workforce
Extensive experience with international & domestic clients
The only ad agency with in-house audio-video-print production studios
Local
Full Service
1st ever to launch a teaser campaign in Albania
Core Skills
12 years of brand experience
BrandKnowledge
Our top ten client relation-ships average 3 years
Creativity
1st ever mascot campaign featuring a real muppet
Continuous market monitoring
Biggest Ad Creative Work in Albania
Consulting
Knowledge Management and Transfer to our partners
The only Agency offering Brand & Research Consultancy Services
Top resources in Media and Brand Management
Proprietary strategic tools and creative planning
8. R&T Advertisings Brand Audit System
BrandPulse
Survey
TGI
Survey
SegmentationDevelopment
Media Audience
Research
Brand Equity
Tracking
Customer
Insight
Study
Awareness | Loyalty
Sales Reports
Brand
Equity
Study
Post-Campaign Evaluation Reports
Key DriversEnhancement
Plan
ActionableInsights
Mapping
CommunicationsDevelopment
Research
9. Market Research
Event & Promotion Mgmt
Advertising
Public Relations
Audio & Video Production
Company Structure
The single core activity of R&T Advertising group focuses on creatively designing, developing & managing the brands by meticulously analyzing information about needs & wants of its clients, and thoroughly understanding their attitude and behavior.
Currently, the company employs 24 people and freelancers, and in order to meet best its partners expectations, R&T Advertising has structured its research service business into seven main specialized areas of advertising services:
Strategic Planning, Creative Production & Development, Media Planning & Buying Services
Corporate Image, Special Events, Sponsorships, Publicity, Public Issues.
Full package Corporate Identity Design, Brochures & Catalogues, Labeling, Packaging, POS & Point-of-Purchase, Slide Show Presentations, Web Design & Web Master.
TV & Radio spot productions, post-production.
Mail, Sampling, Telephone, Call Center.
HoReCa, Top Markets, POS.
Media Research, Advertising & Market Research, both qualitative & quantitative methodology.
10. Our Portfolio
Business Accounts (1)

11. Our Portfolio
Business Accounts (2)

12. Our Portfolio
Institutions & Organizations Accounts

13. THANK YOU FOR YOUR ATTENTION!
For further information & inquiries, please do not hesitate to contact us at:
R&T AdvertisingBudi Street, Pall. Rogerd, Kati I, Tirana, Albania
Tel. & Fax: +355-4-343 554 E-mail: info@rtadvertising-al.comwww.rtadvertising-al.com