R&T Advertising Company Profile

June 2011

Custom Presentation for Central Election Commision, Albania

The R&T Advertising Group is a Tirana-based marketing & communication company that provides fully-fledged solutions to advertisers. We believe, that the new agency model that we have created provides for multi-dimensional solutions through its creative ideas that enable our clients’ discernible differentiation on the market and yield tangible results.

Who We Are

 

Our Mission

 

We develop creative communication solutions aiming at achieving maximal impact for our clients’ marketing budgets.

R&T Advertising Group

Our Services

 

Starting as a visionary agency with a creative strategy on October 1996, R&T Advertising group has grown ever since to a well-established enterprise offering all-embracing advertising services loyal to ethical rules and values.

With its unique creative work, the agency has today expanded its services from Media Planning & Buying to taking up the management of entire advertising campaigns and other specialized services such as Direct Marketing, Public Relations, and Market Research, with a 24 dedicated & professional personnel working full-time to meet the needs of our clients. R&T Advertising has recently merged with the BMB Communications, an international experienced Italy-based graphic design studio doing business in Italy and Albania.

Company Services

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Our Services

 

Building upon more than ten years of experience in the advertising market & communication services in Albania, R&T Advertising provides now thorough consultancy services at all levels of expertise in today’s ad industry, marketing, & market research.

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Brand Advertising & Brand Management

Strategic Planning & Consumer Understanding Research, Development and Implementation

Brand Design & Development

Strategic Communication Planning & Media Services

Integrated Marketing Communications

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Business-to-Business Communication Development

Promotion Planning and Execution

Our Focus

 

For R&T Advertising, the main objective has always been & will certainly remain:

Creative Solutions

Tangible Results

Objective-Driven

Client Needs-Focused

A Partner to its Clients

To give each client the best & most effective communication solution available in the specific situation!

For us it is not enough just to make a beautiful campaign with eye-catching graphics & enticing copy – because, what does that matter if the campaign doesn’t sell?

An effective campaign is for us not just a campaign that the client likes – it is a campaign that reaches the objectives, whereas it is to gain awareness or interest, or it is to generate desire & action!

And bottom line is always if the campaign creates a turnover for the client – because no matter what the communication objectives are in the specific campaign, market communication should always generate an increase in sales either on a short or a long term basis.

R&T Advertising will always strive to being an asset to its client-partners, and never an expense!

Company Philosophy

R&T Advertising takes pride in doing the best job possible for any client!

We always put the client at the center & every suggestion we make and action we take always have the client’s needs in focus.

That doesn’t mean that the client is always right – if the client was always right, there would be no need for our services! But every effective campaign begins with listening to the client’s wishes, and every effective campaign development derives from understanding the client’s needs.

R&T Advertising doesn’t just give the clients what they want,We give the them what they need!

CREATIVE BRAND PROMISE

STATE-OF-THE-ART PLANNING & EXECUTION

PARTNERSHIP & UNDERSTANDING

TIMELY & ECONOMY SERVICES

SOLUTION IDEAS THAT SELL

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Core Values

The R&T Advertising Vision

To understand consumer values, lifestyles & decision processes better than any other organization in the advertising & marketing communications business and to create the most effective communications which inform and motivate consumers based on this understanding.

1st ever to launch a teaser campaign in

Albania1st ever mascot

campaign featuring a real muppet

Biggest Ad Creative Work in Albania

Creativity

Consulting

Local Full Service

Brand Knowledge

Proprietary strategic tools and creative planning

The only Agency offering Brand & Research Consultancy Services

Top resources in Media and Brand Management

12 years of brand experienceOur top ten client relation-ships average 3 yearsContinuous market monitoring

Integrated and specialised services

The only ad agency with in-house audio-video-print production studios

Individual client task forces Albania’s first domestic Ad Agency

Operating in the market since 1996Extensive experience with international

& domestic clients

R&T Advertising´s competitive advantage is built around our five core areas of skills and expertise

Core Skills

18-men-strong workforce

Knowledge Management and Transfer to our partners

BrandPulseSurvey

TGISurvey

SegmentationDevelopment

Media AudienceResearch

CustomerInsightStudy

BrandEquityStudy

Key DriversEnhancement

Plan

ActionableInsightsMapping

CommunicationsDevelopment

Research

Brand EquityTracking

Awareness | LoyaltySales Reports

Post-Campaign Evaluation Reports

R&T Advertising’s Brand Audit System

The single core activity of R&T Advertising group focuses on creatively designing, developing & managing the brands by meticulously analyzing information about needs & wants of its clients, and thoroughly understanding their attitude and behavior.

Currently, the company employs 24 people and freelancers, and in order to meet best its partners’ expectations, R&T Advertising has structured its research service business into seven main specialized areas of advertising services:

Strategic Planning, Creative Production & Development, Media Planning & Buying Services

Corporate Image, Special Events, Sponsorships, Publicity, Public Issues.

Full package Corporate Identity Design, Brochures & Catalogues, Labeling, Packaging, POS & Point-of-Purchase, Slide Show Presentations, Web Design & Web Master.

TV & Radio spot productions, post-production.

Mail, Sampling, Telephone, Call Center.

HoReCa, Top Markets, POS.

Media Research, Advertising & Market Research, both qualitative & quantitative methodology.

Advertising

Public Relations

Graphic Design

Audio & Video Production

Direct Marketing

Company Structure

Event & Promotion Mgmt

Market Research

Our Portfolio

Business Accounts (1)

 Company Activity

Neptun, InfoSoft Household, electronic and computer equipment

Galaktik Shopping Center, QTU Shopping Center Management

AbCom Internet provider

Telebota Telephone service provider

Opportunity Albania Micro financial services

Western Union Money transfer services

AGFA Imaging systems and IT solutions

Schering Pharmaceuticals

Neckermann, Global Travel, Sava Tours Travel Agency

Alfa Glina (PepsiCo Albania); Rico Fresh; Stefani & Co. Production of mineral waters and soft drinks

Fürfstenberg Beer, Stefani & Co; Birra Tirana, Yldon (Bullit Energy Drink)

Production and Wholesale of beverages

Our Portfolio

Business Accounts (2)

 Company Activity

Seament of Albania, Fushë Krujë Cement Factory Manufacture of concrete, plaster and cement

Edil Al-It General construction buildings and civil engineering works

EHW, Gmbh. Production of meat and poultry products

Ajka Dairy Plant Operation of dairies and cheese making

Prisma Communication, Spektër Sha, Media Union Publishing

Club FM radio Radio activities

Fefad Bank (Procredit Bank); Commercial Bank of Greece (Albania) (Emporiki Bank); American Bank of Albania, Saving Bank of Albania, Banka Credins, National Commercial Bank of Albania, Union Bank

Banking

Skënderbeu Distillery Manufacture of distilled potable alcoholic beverages

University of New York – Tirana, London Language Center

Educational institutions

INSIG, INTERSIG, SiCred Insurance companies

Our Portfolio

Institutions & Organizations Accounts

 Company Activity

Governmental InstitutionsMinistry of InformationMinistry of Culture, Youth and SportsMinistry of TourismMinistry of Public Works

Other Governmental Institutions INSTATCentral Election Commission

International Organizations, and other

UNDP – United Nations Development ProgrammeUNCHR – UN Commissioner on Human RightsUNICEFWHO – World Health OrganizationIOM – International Organization on MigrationIFES – International Foundation on Election SystemsSOROS Open Society FoundationBlood Donation Center of AlbaniaSOS Children’s VillageCenter for WomenThe Association for Democratic Culture

THANK YOU FOR YOUR ATTENTION!

For further information & inquiries, please do not hesitate to contact us at:

R&T Advertising Budi Street, Pall. Rogerd, Kati I, Tirana, AlbaniaTel. & Fax: +355-4-343 554 E-mail: info@rtadvertising-al.comwww.rtadvertising-al.com