Southern Southern TailgatingTailgating

““We Bring the Game to You!”We Bring the Game to You!”

Timothy Baggett, Sarah Mcauliffe, Timothy Baggett, Sarah Mcauliffe, Tucker Trent, Taylor Wyant, Tucker Trent, Taylor Wyant,

Brandon Howard Brandon Howard

Mission Statement Mission Statement

““To bring a quality, ready-made To bring a quality, ready-made tailgating experience to the tailgating experience to the University of Tennessee campus that University of Tennessee campus that minimizes a group’s input effort and minimizes a group’s input effort and time, and maximizes their time, and maximizes their enjoyment.” enjoyment.”

Goals/ObjectivesGoals/Objectives

Break even in 14 yearsBreak even in 14 years Turn profit in at least 15 yearsTurn profit in at least 15 years Sell out packages each seasonSell out packages each season High customer satisfactionHigh customer satisfaction Approximately 65% customer Approximately 65% customer

retention rateretention rate Add 2 more packages in 8 yearsAdd 2 more packages in 8 years

Social and Economic Social and Economic Impact to the CommunityImpact to the Community

Provide a social and friendly environment Provide a social and friendly environment for select groups of tailgaters that for select groups of tailgaters that purchase our packages, that minimize purchase our packages, that minimize their personal contribution and effort to their personal contribution and effort to make a successful and fun tailgate that make a successful and fun tailgate that can be enjoyed by all of their group can be enjoyed by all of their group members. This business will also employ members. This business will also employ six part-time individuals for the duration of six part-time individuals for the duration of the football season, to provide set up, the football season, to provide set up, break down, and concierge services to break down, and concierge services to make the tailgate as stress free and make the tailgate as stress free and enjoyable as possible.enjoyable as possible.

Project FundingProject Funding

TitleTitle AmountAmount

Start Up Costs:Start Up Costs: $62,703.05$62,703.05

Private InvestmentPrivate Investment $30,000.00$30,000.00

Bank LoanBank Loan $33,000.00$33,000.00

Project FundingProject Funding

IncomeIncome $39,000.00$39,000.00

Cost of OperationCost of Operation ($36,713.99)($36,713.99)

Yearly Net Profit Yearly Net Profit 2,286.012,286.01

Project Funding Project Funding EvaluationEvaluation

Evaluation: Break Even Point and Evaluation: Break Even Point and ProfitProfit

Break Even: Break Even: 14.4 years14.4 years Earn Profit: Earn Profit: 15 years15 years We plan to re-invest our profit in We plan to re-invest our profit in

newer items, and adding more newer items, and adding more packages and options for our clients, packages and options for our clients, to increase their enjoyment with their to increase their enjoyment with their tailgating experience.tailgating experience.

AdvertisingAdvertising We Bring the game to you! We Bring the game to you! Main point of our advertisement system is to make Main point of our advertisement system is to make

our tailgating company well known so in the future our tailgating company well known so in the future we are able to spread our product throughout we are able to spread our product throughout Tennessee, and eventually throughout the Country Tennessee, and eventually throughout the Country

Theme: Comfort and Convenience for our Theme: Comfort and Convenience for our customers customers

Target Audience: University of Tennessee fans Target Audience: University of Tennessee fans between the ages of 24-50between the ages of 24-50

Type of Media- Billboard on Kingston Pike ($900), Type of Media- Billboard on Kingston Pike ($900), Radio Adds on 104.5 and 93.1 ($38 per 30sec add)Radio Adds on 104.5 and 93.1 ($38 per 30sec add)

We will know if our advertising works by an end of We will know if our advertising works by an end of the year survey the year survey

MarketingMarketing We offer a tailgating service to the University of We offer a tailgating service to the University of

Tennessee that includes everything from tents and Tennessee that includes everything from tents and games and also involves catering as well. games and also involves catering as well.

We would offer our services to only the University of We would offer our services to only the University of Tennessee and hopefully in future years expand to a Tennessee and hopefully in future years expand to a majority of the colleges in the southeast region but not majority of the colleges in the southeast region but not limited to SEC schools. limited to SEC schools.

We would promote our services by using a very detailed We would promote our services by using a very detailed website that explains all of the options and packages website that explains all of the options and packages that we have to offer which would include prices per that we have to offer which would include prices per package and also the steps that are required to make package and also the steps that are required to make sure that the customers tailgating experience is sure that the customers tailgating experience is everything that they hoped it would be.everything that they hoped it would be.

We will evaluate our marketing success by surveying We will evaluate our marketing success by surveying our customers and asking them to rate their experience our customers and asking them to rate their experience with our company and by also asking them to tell how with our company and by also asking them to tell how they heard about our product.they heard about our product.

MarketingMarketing

Package 1Package 1 No food or drink No food or drink 32 inch TV- dish network with sports 32 inch TV- dish network with sports

package package 1Tent, grill, speakers, 5 chairs, 2 1Tent, grill, speakers, 5 chairs, 2

tables, rope lightstables, rope lights $ 3500 $ 3500

MarketingMarketing

Package 2Package 2 No food or drinkNo food or drink 40 inch TV- dish network with sports 40 inch TV- dish network with sports

package package 2 Tents, grill, speakers, 5 chairs, 2 2 Tents, grill, speakers, 5 chairs, 2

tables, rope lights tables, rope lights $ 4000$ 4000

MarketingMarketing

Package 3Package 3 Food and drink catered by Calhoun’s Food and drink catered by Calhoun’s 40 inch TV- dish network with sports 40 inch TV- dish network with sports

package, Xbox 360 with NCAA 13 package, Xbox 360 with NCAA 13 game game

2 Tents, grill, Bose speakers, 5 2 Tents, grill, Bose speakers, 5 chairs , 3 tables, rope lights chairs , 3 tables, rope lights

$ 5500$ 5500

MarketingMarketing

Package 4Package 4 Food and drink catered by Calhoun’sFood and drink catered by Calhoun’s 55 inch TV- dish network with sports 55 inch TV- dish network with sports

package, Xbox 360 with NCAA 13 package, Xbox 360 with NCAA 13 game game

3 Tents, grill, Bose speakers, 5 3 Tents, grill, Bose speakers, 5 chairs, 3 tables, rope lightschairs, 3 tables, rope lights

$ 6000$ 6000

Legal Legal Disability factors Disability factors

Workman's compensationWorkman's compensationRisk assessment waiverRisk assessment waiver

Gender IssuesGender IssuesRacial discriminationRacial discriminationSex discrimination Sex discrimination Interview diverse group of people for each Interview diverse group of people for each position (multiple races, men and women)position (multiple races, men and women)All sexes in same entry level positions All sexes in same entry level positions receive equal payreceive equal pay

LegalLegal Risk factorsRisk factors

Ties into disability/gender issues Ties into disability/gender issues Risk of injury in set up and take down of Risk of injury in set up and take down of eventseventsPotential lawsuits if discrimination occursPotential lawsuits if discrimination occurs

Liability factorsLiability factorsEquipment set up so no malfunctions will Equipment set up so no malfunctions will occur for clientsoccur for clientsFood prepared thoroughly Food prepared thoroughly Anything that could be detrimental to our Anything that could be detrimental to our business with mishandling of relationshipbusiness with mishandling of relationshipwith clients with clients

LegalLegal

Safety team Safety team Staff members that make sure all Staff members that make sure all events are set up/taken down in safe events are set up/taken down in safe mannermannerKeep events exclusive to paying Keep events exclusive to paying customers customers On hand during event period to On hand during event period to make sure no mishaps arise at each make sure no mishaps arise at each eventevent

Evaluation PlanEvaluation PlanSatisfaction SurveySatisfaction Survey Were pleased with the quality of food?Were pleased with the quality of food? YesYes NoNo If you circled no please explain.If you circled no please explain.

. .Did you get enough food to satisfy your party?Did you get enough food to satisfy your party? Yes Yes No No If you circled no please explain.If you circled no please explain.

Was the entertainment provided enjoyable and relevant for your tailgating experience?Was the entertainment provided enjoyable and relevant for your tailgating experience? YesYes NoNo If you circled no please explain.If you circled no please explain.

Did you feel there was enough space provided for an enjoyable tailgating experience?Did you feel there was enough space provided for an enjoyable tailgating experience? YesYes No No If you circled no please explain.If you circled no please explain.

Evaluation PlanEvaluation PlanDid you feel like our on-site service provider was helpful and prompt with your Did you feel like our on-site service provider was helpful and prompt with your

requests?requests? YesYes NoNo If you circled no please explain.If you circled no please explain.

How did you hear about us?How did you hear about us? explain.______________________________________________explain.______________________________________________On a Scale from 1 to 10 (1 being the worst and 10 being the best)On a Scale from 1 to 10 (1 being the worst and 10 being the best)How did you feel about your service provided and your overall experience?How did you feel about your service provided and your overall experience? 1 2 3 4 5 6 7 8 9 10 (Circle One)1 2 3 4 5 6 7 8 9 10 (Circle One)Lastly if there are any ways we, as a service provider to you, can improve your Lastly if there are any ways we, as a service provider to you, can improve your

experience at your next tailgating experience please explain it to us here.experience at your next tailgating experience please explain it to us here.

ResourcesResources

AccountingAccounting

Loan Information- First Tennessee Loan Information- First Tennessee Bank- Cumberland Avenue BranchBank- Cumberland Avenue Branch

PricingPricing

Items- Items- www.amazon.comwww.amazon.com

Truck- Truck- www.ebay.comwww.ebay.com

ResourceResource

AdvertisingAdvertisingBillboard Ad Pricing- Billboard Ad Pricing-

askville.amazon.comaskville.amazon.comRadio Ad Pricing- Radio Ad Pricing- www.gaebler.comwww.gaebler.com Legal and InsuranceLegal and InsuranceJim TrentJim Trent SoftwareSoftwareApple IWork Pages, Numbers, Apple IWork Pages, Numbers,

Microsoft Word, PowerPointMicrosoft Word, PowerPoint