SPONSORHIPOPPORTUNITTIES 2012ACTIVE-ATE YOUR MARKETING

SPONSORSHIP OPPORTUNITIES 2012Title Page......................................................................................1Table of Contents......................................................................2Sponsorship Opportunity Focus Chart ..............................3

Recreation FacilitiesMillennium Place ..................................................................... 4 Ardrossan Recreation Complex......................................... 5 Glen Allan Recreation Complex.........................................5 Sherwood Park Arena & Sports Centre............................. 5 Arts & CultureFestival Place..............................................................................6 Art Gallery @501........................................................................6

Festivals & EventsCanada Day Festival ............................................................. 7Youth Week................................................................................7Arbor Day................................................................................... 7Mayor’s Golf Classic.................................................................7Women’s Wrestling World Championships.......................8Celebration of Lights .............................................................. 8 New Year’s Eve Festival.......................................................... 8

ProgramsEverybody Gets to Play...........................................................9Strathcona Wilderness Centre...............................................9School’s In Package.................................................................9

Physical activity plays an important role in the health, well-being and quality of life of Canadians and helps to prevent chronic diseases like cancer, Type 2 diabetes and heart disease later in life.

- Public Health Agency of Canada

IMMERSE YOUR

BRAND IN THE THINGS PEOPLE

CARE ABOUT

For additional information or pricing on any the sponsorship opportunities Strathcona County Recreation, Parks & Culture has to offer, please contact

Mike Erickson780-464-8286erickson@strathcona.ca

Environment Focus

Community

Health & Wellness

Safety

EducationSport

Arts & Culture

Children & Youth

Sponsorship Opportunity Focus Chart

Recreation FacilitiesMillennium PlaceAquatics CentreYouth LoungeLeisure Ice Gymnasium Digital Sign AdvertisingMillennium Card Rewards Ardrossan Recreation Complex Arena 1 or 2 Preschool Playground Wellness Centre

Sherwood Park Arena & Sports CentreZamboni Glen Allan Recreation ComplexArena Arts & CultureFestival PlaceSeriesPerformance

Art Gallery @501Education ProgramsArt ExhibitionsStudio Title Sponsorship Festivals & Events Canada Day FestivalYouth WeekArbor DayMayor’s Golf ClassicWomen’s Wrestling World ChampionshipsCelebration of LightsNew Year’s Eve Festival ProgramsEverybody Gets to Play Program PartnerEverybody Gets to Play Play DayEverybody Gets to Play Program DonorStrathcona Wilderness Centre Enrichment ProgramsSchool’s In Package

Strathcona County Recreation, Parks & Culture has a wide range of sponsorship opportunities. Each one provides different benefits and different areas of focus. The chart below will help to narrow down the opportunities that best align with your brand values, marketing goals and community investment focus.

PARTNER WITH A STRONG AND

Millennium Place (MP)

Gymnasium

10 years after changing the model for recreation centers, Millennium Place has undergone a reinvestment; expanding to meet the increasing recreation needs of our community. With over 3 million visitors each year, it is one of the busiest recreation centres in Canada.

Aquatics Centre

Children & Youth focus

Community focusHealth & Wellness

Millennium Place has over 2 million visitors each year.

Millennium Place is Strathcona County’s #1 tourist attraction.

The Aquatics Centre is the second busiest area of Millennium Place and is the top choice when it comes to families. With the wave pool, water play features, lap pool, lazy river, whirlpool and steam room there is always something fun to do.

Health & Wellness Community focus

Youth Lounge Looking to connect with a demographic of 12-18 year olds? Millennium Place’s newest space was specifically designed for, and with the help of, Strathcona County youth. The Youth Lounge offers teens a place where they can interact, play or just chill with friends. This unique concept is one that you won’t find any where else.

Get in the game with sponsorship of Millennium Place’s brand new gymnasium. At twice the size of the previous gymnasium there is more room for more basketball, floor hockey, badminton, play structures and an interactive light wall.

Health & Wellness Children & Youth focus

16% of Strathcona County residents have a Millennium Card

Digital Signs Advertising Put your brand in front of over 150,000 monthly visitors on the facilities digital signs located at each entrance.

Millennium Card Rewards Leverage the power of over 15,000 Millennium Card holders through a short term cross promotion campaign aimed at providing cardholders with exclusive reward. Ideal for companies who share the Millennium Place values of Active Living, Healthy Choices, and Best in Class Quality and Service.

Leisure Ice Engage families and recreational skaters through sponsorship of the newly expanded Leisure Ice, which is now double its previous size.Health & Wellness

WELL RECOGNIZED BRAND

RECREATION FACILITIES SPONSORSHIP

Ardrossan Recreation Complex

Arena 1 or 2 Be a leader in community and on the ice as the title sponsor of the brand new Arena 1 or the newly upgraded Arena 2Arena 1 will have a seating capacity of up to 300 and be surrounded by an impressive indoor track.

Opening in the summer of 2012, this newly expanded facility will transform from a “rental” facility to a “spontaneous use” facility similar to Millennium Place.

Preschool Playground

Wellness Centre The brand new Fitness Centre, located on the second floor, will have a wide range of cardiovascular and strength training equipment, as well as offer a variety of fitness classes.

Associate your brand with an environment that promotes early childhood development and education through play and social interaction.

Glen Allan Recreation Complex

31% of Canadians attended an amateur sport event in 2011

- 2011 Canadian Consumer Sponsorship Rankings

Arena Be the big fish in this frozen pond and stand out as the exclusive sponsor of this storied community arena. Target your marketing to the demographic of minor hockey players, minor ringette players and figure skaters and of course their parents.

The complex is centrally located within Sherwood Park’s Glen Allan neighbourhood. Each year it welcomes thousands of minor sport athletes, parents and individuals looking to improve their fitness.

Community focusHealth & Wellness

Health & Wellness Safety focus Education focus

Community focusHealth & Wellness

Health & Wellness Community focus

Zamboni Be the first to take advantage of the only moving advertising opportunity in this facility. Get more return on your marketing dollar, as this opportunity provides double the recognition in two arenas.

Sherwood Park Arena & Sports Centre

Community focus

Sport Focus

Sport Focus

Sport Focus

BE WHERE THE ACTION IS

RECREATION FACILITIES SPONSORSHIP

Festival Place

Art Exhibitions

Festival Place is Strathcona County’s performing arts entertainment destination. Each year Festival Place hosts over a hundred performances from local, national and international artists. In addition, the facility introduces hundred of children to art through day camps, programs, and children’s performances.

Performance

Series Align yourself with the genre of performances that best fits your brand. Performances are grouped into various series including: • Aboriginal Series • Blues Series • Celtic Series • Classical/Vocal Series • Comedy Series • Country Series • Dance Series • Family Series • Folk Series • Jazz Series • Pop/Rock Series • Singer Songwriter Series • World Music Series

57% of Canadian consumers prefer to do business with sponsors that support their favourite arts or cultural events.- 2011 Canadian Consumer Sponsorship Rankings

Education focus

Own the exclusive presenting rights to one the high profile performances which are available for individual sponsorship separate from the series.

Art Galley @ 501

Arts & Culture

This new addition to Strathcona County’s art landscape is beginning to emerge as a key hub for families to discover and create visual art.

Channel your marketing to a targeted market of art lovers and art discoverers with sponsorship of the Art Gallery’s Art Exhibitions. Exhibitions showcase the art of both Canadian and international artists. Exhibitions typically run for seven weeks.

Education Programs Partner your brand with programs that educate and inspire children in this community to create and explore art in their own way. Programs are tailored to the grade level, and connect to a variety of subject matter within the Alberta curriculum.

Arts & Culture

Arts & Culture Community focus

Arts & Culture

ART & CULTURE SPONSORSHIP

Studio Title Sponsorship Attach your brand the area of art education, discovery and expression. The Studio is the community’s newest creative space. Located within the Art Gallery, it is where most of the children, youth and adult visual art programming takes place. Last year thousands of residents expressed their inner artist in the studio. This is an exclusive title sponsorship opportunity.

Sandro Dominelli performing at Festival Place

Arts & Culture Community focus Children & Youth focus

BE PART OF THE EXPERIENCE THEYWONT FORGET

“People wanted to change salons because they were impressed with our community involvement and thought we were very personable. The Canada Day Festival has become one of our key annual promotions.”- Mark Buhler, Owner, Headquarters Salon . Spa . Laser

Canada Day Festival

This event is a “can’t miss”! Separate yourself from your competition as you create your brand experience inside Strathcona County’s biggest one day festival. Interact with over 25,000 attendees as they converge on Broadmoor Lake Park and leave them with lasting memories of your brand and values.

Festival Sponsorship

Community focus Children & Youth focus

Mayor’s Golf Classic Tournament Sponsorship The Mayor’s Golf Classic is an annual golf tournament that raises funds for Everybody Gets to Play, a program that provides children and families living on low income with access to recreation at no cost or subsidized cost. Community focus Children & Youth focus

Youth Week

Youth Week in Strathcona County takes place from May 1-7 every year. Partnering with this event is a great way to demonstrate your brand’s support of youth and their active participation in our community, whether it is recreation, drama, sport, dance, civic engagement, art, volunteerism or leadership.

Event Sponsorship

Children & Youth focusCommunity focus

FESTIVALS & EVENTS SPONSORSHIP

Arbor Day Presenting Sponsorship This is an exclusive opportunity to associate your brand with the most important environment education day for children living in Strathcona County. Each year on the first Friday in May, every Grade 1 class in Strathcona County is invited to Broadmoor Lake Park to spend the day learning about trees and caring for our environment. Each student is given a sapling that they can plant in the community. Environment Focus Edcuation focus Children & Youth focus

Ice Playground at New Year’s Eve Festival

Arts & Culture

Women’s World Wrestling Championships

Take your brand to the world stage, as Strathcona County hosts the 2012 Women’s Worlds Wrestling Championships from September 27-29. Athletes from all over the world will battle for the title of “World Champ” at Millennium Place. This premier world class event will offer both local, national and international exposure and media coverage.

Event Sponsorship

Community focus Sport Focus

New Year’s Eve Festival

Make this your year! Make your brand top of mind as Strathcona County residents celebrate the New Year. With over10,000 annual attendees, the New Year’s Eve Festival our community’s largest winter event. Residents can explore the ice playground, go for a skate, and warm up with performances and warm beverages as they make their way through a variety of indoor and outdoor activities and entertainers. The festival centers around Broadmoor Lake Park, Festival Place, the Prairie Walk and the Community Centre.

Festival Sponsorship

REACH A TARGETED GROUP OF CONSUMERS

Celebration of Lights

Light up your brand in the community as the presenting sponsor of Strathcona County official kick off to the holiday season! This afternoon event takes place in the Community Centre and has free activities and treats for children. In addition, the Mayor flicks the switch to illuminate the festive street lights.

Presenting Sponsorship

Community focus

Community focus

Women’s Olympic Qualification Tournamentat Millennium Place

FESTIVALS & EVENTS SPONSORSHIP

PROGRAMS SPONSORSHIP

MAKE

EMOTIONAL CONNECTIONS

42% of those individuals have the opportunity to participate in recreation, culture & sport activities because of

2,450 Strathcona County residents are living on low income.

Everybody Gets to Play

Play Days are exciting one day free events designed to encourage children and families to get back to the basics of play. The events are open to all residents and use inexpensive materials to create dozens of games and activities that can be enjoyed by families. There are 4 - 6 Play Days each year that take place at urban & rural location as well as indoor and outdoor locations.

Play Day

Everybody Gets to Play provides opportunities for Strathcona County children, youth and families who are living on low income to participate in recreation, arts, culture, and sport activities of their choice. The program provides subsidy for registered programs as well as assistance with minor sport registration and equipment. Administration costs are paid for by Strathcona County, therefor100% of the funds raised for go directly to providing children and their families with access to recreation.

Program Donor Voluntary donations made to Everybody Gets to Play are eligible for a tax receipt. In following CRA guidelines, no brand recognition or advertising may be provided in exchange for a donation.

Program Partner Establish your organization as one that cares about giving back to the less fortunate in this community and the health of future generations by partnering with the Everybody Gets to Play program. Raise money, provide subsidized opportunities, and increase awareness for this cause. Health & Wellness Children & Youth focus Community focus

Health & Wellness Children & Youth focus Community focus

Health & Wellness Children & Youth focus Community focus

School’s In PackageSchool Rewards Sponsor Each year Strathcona County Recreation, Parks & Culture provides each school in Strathcona County with a School’s In package. This package is a resource for teachers and administration with information on how they can use County facilities and amenities to support their curriculum or provide a valuable recreation experience. The package also provides prizing that staff can use to reward individual or class achievements. Get your brand into schools by providing a fitting reward for each school.

TM

Edcuation focus

Health & Wellness Children & Youth focus

This facility offers a variety of educational, skill development and environemental programs, called “Enrichment Programs”. which focus on the areas of environments, animals, and Canadian Aboriginals. Programs are offered to children from grades K-12 and complement Alberta Education Curriculum guidelines.

Strathcona Wilderness CentreThe Strathcona Wilderness Centre is a four-season outdoor adventure centre. It is home to an extensive network of trails that provide opportunities for wildlife viewing, hiking, cross country skiing and snowshoeing.

Enrichment Programs

Environment Focus