royal neighbors - amazon s3...no more wondering – just feeling wonderful. view in browser call...

Royal NeighborsSegmented Email and Direct Mail Campaign with Supporting Landing Pages for Female-Focused Life Insurance Policies

Concept - “I Wonder” Woman

A juxtapositional concept around the idea of turning life’s unknowns into a feeling of empowerment. You go from a

woman who always thinks “I wonder...” to wonder woman, a superhero-like woman who can do it all. Having your

life insurance sorted means you are free to be a wonder woman every day of your life, and can spend less time

wondering about uncertainties.

Why it works?

• It’s fun!

• Illustrates strong, confident women, consistent with the brand experience

• Easily resonates with a young, socially informed demographic

• Plays to our desires for self-actualization

• Creatively communicates its message through a clever tagline and unique interpretation of the product value

Segmented Creative Executions

1. The Caretaker

Empowering womento face life head on

Since 1895, our life insurance products have been neutralizing what ifs, helping women care more, serve harder and live life to its fullest. No more wondering – just feeling wonderful.

Ever find yourself wondering about the future? “What if something happens to me? What about my financial responsibilities?

Would those I care about be able to maintain their standard of living?”Fortunately, there’s Royal Neighbors.

MAXIMIZE YOUR POTENTIAL

GET STARTED NOW

CALL TODAY (866) 845-6665

Royal Neighbors of America LIFE INSURANCE

Not licensed in all states. Products not available in all states.Form MS029; Rev. 11-2016 CALL TODAY (866) 845-6665

Landing Page

LEARN MORE

Insurance with a DifferenceSM

Royal Neighbors of America 230 16th Street • Rock Island, IL 61201-8645 • (866) 845-6665

Unsubscribe Copyright © 2016 Royal Neighbors of America, All rights reserved.


From “I Wonder...” to Wonderful

<Firstname>,

Life is full of unknowns. “What if something happens to me?

What about my financial responsibilities? Would those I care about be able to

maintain their standard of living?”

Fortunately, there’s Royal Neighbors.

Since 1895, our life insurance products have been neutralizing what ifs,

helping women care more, serve harder and live life to its fullest.

No more wondering – just feeling wonderful.

View in browser

CALL TODAY (866) 845-6665

Empowering womento face life head on.

Maximize your potential.

This message is an advertisement from Royal Neighbors of America. Not licensed in all states. Products not available in all states.Form EM2017-1; Rev. 11-2016

LEARN MORE

Don’t wait. Let Royal Neighbors empower youto face life head on.

<Firstname>,

Prepare for life’s unknowns with Royal Neighbors.

Secure your personalized quote today!


helping women care more, serve harder and live life to its fullest.


SECURE YOUR FREE QUOTE

Secure your quoteand turn “I wonder…”into wonderful.

View in browser

CALL TODAY (866) 845-6665





This message is an advertisement from Royal Neighbors of America. Not licensed in all states. Products not available in all states. Form EM2017-2; Rev. 11-2016

LEARN MORE

GET YOUR FREE QUOTE

Have youconsideredRoyal Neighbors?

View in browser

CALL TODAY (866) 845-6665




Request your quote today and turn“I wonder…” into wonderful.

<Firstname>,

Since 1895, Royal Neighbors' life insurance products have

been neutralizing what ifs, helping women care more, serve harder

and live life to its fullest. Don’t get caught without financial protection.

Conquer life’s unknowns with Royal Neighbors.




Email Touch 1

Subject Line: <Firstname>, conquer life’s unknowns with Royal Neighbors.

Pre-Header Text: Our life insurance products help you do more. Maximize your potential - visit our online calculator or call (866) 845-6665.

Subject Line: <Firstname>, take the next step with Royal Neighbors Life Insurance.

Pre-Header Text: Don’t wait - secure your personalized quote today! Visit us online to contact an agent or call (866) 845-6665.

Subject Line: <Firstname>, it’s time for life insurance that fits your needs.

Pre-Header Text: Maximize your potential with Royal Neighbors. Visit our online calculator to get your personalized quote or call (866) 845-6665.

Email Touch 2.1 Email Touch 2.2

Empowering women to face life head on.

Royal Neighbors of AmericaLife Insurance

230 16th StreetRock Island, IL 61201

Maximize your potential. Visit Insure.RoyalNeighbors.org/empower to find out more.

Life is full of unknowns. Fortunately, there’s Royal Neighbors. Since 1895, our life insurance products have been neutralizing what ifs, helping women care more, serve harder and live life to its fullest.

No more wondering -just feeling wonderful.

Visit Insure.RoyalNeighbors.org/empower to find out more or call (866) 845-6665.

Not licensed in all states. Products not available in all states.Form 256; Rev. 11-2016.

Direct Mail Postcard

2. Family-Centric Audience

CALL TODAY (866) 845-6665

Empowering womento face life head on

Since 1895, our life insurance products have been neutralizing what ifs, empowering women to face life head on.No more wondering – just feeling wonderful.

Ever find yourself wondering about the future?“What if something happens to me? Who would provide for my family? Will my children be protected?”

When it comes to our responsibilities, life is full of unknowns. Fortunately, there’s Royal Neighbors.

GET A QUOTE



Not licensed in all states. Products not available in all states. Form MS030; Rev. 11-2016

Landing Page

Embrace your future. LEARN MORE


<Firstname>, when it comes to our families, life is full of unknowns.

“What if something happens to me? Who would provide for them?

Will my children be protected?”

Fortunately, there’s Royal Neighbors.


empowering women to face life head on.


EMBRACE YOUR FUTURE

From “I wonder…”to wonderful.

View in browser






Don’t wait. Let Royal Neighbors empower youto face life head on.

<Firstname>, now is the time to protect your family from life’s unknowns.

Secure your personalized quote today.




SECURE YOUR QUOTE


View in browser







<Firstname>, don’t leave your family without financial security.

Conqueur life’s unknowns with Royal Neighbors.




GET YOUR FREE QUOTE

Have you consideredRoyal Neighbors?

View in browser




This message is an advertisement from Royal Neighbors of America. Not licensed in all states.Products not available in all states. Form EM2017-6; Rev. 11-2016

Email Touch 1

Subject Line: <Firstname>, face life head on with Royal Neighbors.








When it comes to our families, life is fullof unknowns. Since 1895, our life insurance products have been neutralizing what ifs, empowering women to face life head on.

No more wondering - just feeling wonderful.

Visit Insure.RoyalNeighbors.org/wonderfulto find out more or call (866) 845-6665.

Embrace your future. Visit Insure.RoyalNeighbors.org/wonderful to find out more.

Not licensed in all states. Products not available in all states.Form 257; Rev. 11-2016.




3. 55+ Philanthropic Women

Landing Page

CALL TODAY (866) 845-6665

Maximize your potential with Royal Neighbors

Since 1895, our life insurance products have been neutralizing what ifs, helping women to live life to its fullest. And with our commitment to social and community programs, you won’t just maximize your protection – you’ll maximize your impact. Last year alone, our community programs generated more than $9 million in Social Good. It’s time to find out what you can do with Royal Neighbors.


Ever find yourself wondering about the future? Life is full of unknowns. Fortunately, there’s Royal Neighbors.

GET A QUOTE


Not licensed in all states. Products not available in all states.Form MS031; Rev. 11-2016


View in browser

EMBRACE YOUR FUTURE

From “I Wonder...”to Wonderful.

<Firstname>,

Mazimize your potential with Royal Neighbors.

Life is full of unknowns. Fortunately, there’s Royal Neighbors.


helping women to live life to its fullest. And with our commitment to social and

community programs, you won’t just maximize your protection – you’ll maximize

your impact. Last year alone, our community programs generated more than

$9 million in Social Good. It’s time to find out what you can do with

Royal Neighbors.






View in browser

SECURE YOUR QUOTE


<Firstname>,

Don’t wait. Achieve more with Royal Neighbors.

Since 1895, Royal Neighbors' life insurance products have been neutralizing

what ifs, helping women to enjoy life to its fullest. And with our commitment

to social and community programs, you won’t just maximize your protection –

you’ll maximize your impact.

Now’s the time. Conquer life’s unknowns with Royal Neighbors.







View in browser

GET YOUR FREE QUOTE

Have youconsideredRoyal Neighbors?

<Firstname>,


Since 1895, Royal Neighbors' life insurance products have been neutralizing

what ifs, helping women to enjoy life to its fullest. And with our commitment

to social and community programs, you won’t just maximize your protection –

you’ll maximize your impact.

Conquer life’s unknowns. Request your quote today!





This message is an advertisement from Royal Neighbors of America. Not licensed in all states.Products not available in all states. Form EM2017-9; Rev. 11-2016

Email Touch 1

Subject Line: <Firstname>, maximize your potential with Royal Neighbors.







Wonder less. Do More. Royal Neighbors.

Life is full of unknowns. Fortunately, there’s Royal Neighbors. Since 1895, Royal Neighbors' life insurance products have been neutralizing what ifs, helping women to enjoy life to its fullest. And with our commitment to social and community programs, you won’t just maximize your protection – you’ll maximize your impact.

No more wondering - just feeling wonderful.

Visit Insure.RoyalNeighbors.org/wonder to find out more or call (866) 845-6665.

Not licensed in all states. Products not available in all states.Form 258; Rev. 11-2016

Maximize your Potential. Visit Insure.RoyalNeighbors.org/wonder to find out more.




royal neighbors - amazon s3...no more wondering – just feeling wonderful. view in browser call...

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