Using Facebook to Promote Rotary

2012 Facebook Facts Been around since February 2004 More than 800 million users (@ 1 Feb 2012)

Over 155 million Americans (50.14% of population – over 33 million new users in last 6 months)

More than 50% of active users log in each day The average user:

Is connected to 80 pages, groups & events Has 130 friend connections

50% of 18-34 year olds check Facebook when they wake up

Source: Facebook & Rotary Slideshare; Rich Lalley

Rotary Club of Winnetka-Northfield

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Who uses Facebook? (2012)

In America: 13-17: 8%

18-24: 24%25-44: 50%45+: 28%

Over 55 is the fastest growingdemographic on Facebook… especially women!

Source: Facebook & Rotary Slideshare; Rich LalleyRotary Club of Winnetka-Northfield

Why use it for Rotary? Free, easy PR!

Big source of potential members to share your news with in a non invasive manner

Higher attendance at events Showcases the human element of Rotary

Easily connect with other people Get to know your club members better Meet Rotarians around the world Source people for Rotary programs / projects Stay in touch with alumni

Source: Facebook & Rotary Slideshare; Rich LalleyRotary Club of Winnetka-Northfield

Rotary International Facebook Page

District 5840 Facebook Page

Seguin Rotary Facebook Page

What about privacy? If you are concerned about certain data becoming

public, don't enter it! (Email too!) Facebook terms of service:

“You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings.” facebook.com/terms.php

What you see on Facebook is not necessarily what other people see

Make use of “friend lists” to control who can see what

Source: Facebook & Rotary Slideshare; Rich LalleyRotary Club of Winnetka-Northfield

Use your personal page for Rotary Share Rotary through your own networks

Post / Share Rotary news, links, photos and videos and life events in your own status

Invite your contacts to Events Build relationships with & gain new ideas from

other Rotarians Like Rotary pages and interact with them Friend / Subscribe to other Rotarians and family

of RotarySource: Facebook & Rotary Slideshare; Rich Lalley

Rotary Club of Winnetka-Northfield

Personal Profiles: Links & Videos Paste links from

Rotary websites into your personal status along with a comment

Pasting a link to a video will embed it so that it can be played within Facebook

Source: Facebook & Rotary Slideshare; Rich LalleyRotary Club of Winnetka-Northfield

Rotary International on YouTube

Seguin Rotary Web Site

www.seguinrotary.com Link to our…

Main Page Announcements Club Member Page Photos

FINALLY – Don’t forget your smartphone!• It’s super easy to post a

photo from your phone to Facebook.

• The app is free for Iphones and Droids!

And More About Rotary Sponsors!

• New rates have been approved!• Six “PREMIUM” ads will appear at the bottom

of every page. Each ad will have 2 months at the top! $100.

• All other sponsors will appear on the Sponsors page in alphabetical order. However, a rotation will occur 3-4 times per year that will re-order so that sections of the alphabet appear at the top.