australian rotary success conference social media workshop 2012
DESCRIPTION
Workshop on social media presented by Simone Collins at the Australian Rotary Success Conference in Canberra in July 2012TRANSCRIPT
Social Media
Simone Carot CollinsRotarians on Social Networks Fellowship Training Chair
Social media = engagement
Sharing with your trusted networks Conversing with those who share a common
interest Telling your Rotary story authentically
Rapid information sharing For real time events, such as live events and
disasters, Twitter is best.
– Can use hashtags, to denote a keyword, such as #rotary, #ricon12, #polio
Facbook status updates are also great. For wide coverage, use a variety of channels,
but DON'T SPAM!
Meetings & Collaboration Groups & Live Chat are useful for
meetings and committee work
– Facebook & Linked In Groups
– Skype or Google+ Hangouts Work with a specific audience Facebook groups have a
document repository
Reaching out to the public Promote clubs, programs and projects via
dedicated pages / channels / accounts
– “Official” presence(s) approved by your board
– Part of your PR & Communications strategies
– Use the right tools to reach the right people Showcase your club: your unique stories
– Images are great (if chosen well)
– Videos are even better Share other related news
RI on vimeo: http://vimeo.com/channels/99832
Want to learn more? Rotarians on Social Networks Fellowship
offers a variety of resources
– www.rosnf.net
– www.facebook.com/rosnf
– www.twitter.com/rosnf