social media (and other magic tricks) - rotary club of redcliffe city
DESCRIPTION
http://rotaryredcliffecity.org/ Slides from a talk to the Rotary Club of Redcliffe City by Mick Cullen How to capture and promote the important work that Rotary does in the community and to attract like-minded local business leaders.TRANSCRIPT
SOCIAL MEDIA: AND OTHER MAGIC TRICKS
“62 percent of people know our name, but few
know much about us”
-2012 International Assembly
If a tree falls in a forest…
We do so many things but how much of it
known outside the ‘four walls’ of the Club?
Group Exercise
What are your questions?
OVERVIEW
2014 Rotary Context Why should you care? ie Market Forces
What is Social Media Advantages for Clubs
Examples
CURRENT CHALLENGES
FOR ROTARY CLUBS
WHY YOU SHOULD CARE? !
MARKET FORCES
ECONOMIC
SOCIAL
TECHNOLOGY
THE BIG IDEA
TRAFFIC X CONVERSION =
CUSTOMERS (MEMBERS / SUPPORT / DONATIONS - ROTARY CONTEXT)
Key Principle 1
THE INTERNET IS MADE OF CONTENT
!
NO CONTENT = INVISIBLE
Key Principle 2
PR Channels? Multiple pillars…
What is Social
Media?
ADVANTAGES FOR CLUBS
• Cost • Visibility • Communication • New Members • Document history • Publish on the go
• Network with local organisations
• Search Engine Optimisation
• International Toasts?
ROTARY EXAMPLES
ROTARY EXAMPLES
ROTARY EXAMPLES
Press Releases Photos Newsletters Member Profiles Director reports
Website
Photo GalleryMobiles
iTunes
Our Publishing Setup
FACEBOOK PAGE
ANATOMY
Profile Page
Bob
Mary
Jim
Club
Business
FACEBOOK POSTS
FACEBOOK ADS Cost Effective!!!
EXAMPLE - PROMOTING AN EVENT
Group Exercise
Questions
