rodrigo stockebrand en tagme 2011
DESCRIPTION
Rodrigo Stockebrand en TagMe 2011TRANSCRIPT
![Page 1: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/1.jpg)
![Page 2: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/2.jpg)
![Page 3: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/3.jpg)
![Page 4: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/4.jpg)
![Page 5: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/5.jpg)
Historia breve de Computadores
El Crecimiento del Internet
La Nueva Etapa de Marketing
Como generar trafico a su sitio(s)
![Page 6: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/6.jpg)
“No hay una razón para que un individuo tenga una computadora en su casa”
-Ken Olsen, Presidente y Fundador, DEC, 1977
![Page 7: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/7.jpg)
![Page 8: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/8.jpg)
![Page 9: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/9.jpg)
![Page 10: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/10.jpg)
![Page 11: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/11.jpg)
![Page 12: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/12.jpg)
![Page 13: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/13.jpg)
![Page 14: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/14.jpg)
![Page 15: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/15.jpg)
![Page 16: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/16.jpg)
![Page 17: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/17.jpg)
![Page 18: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/18.jpg)
![Page 19: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/19.jpg)
![Page 20: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/20.jpg)
51,520,000,000de Paginas Web y Blogs en la Web (2011)
![Page 21: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/21.jpg)
![Page 22: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/22.jpg)
Necesitamos un nuevo plan
![Page 23: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/23.jpg)
Que es Marketing?
![Page 24: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/24.jpg)
Será que estamos
empujando gente
![Page 25: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/25.jpg)
A Comprar Algo
Que No Quieren?
![Page 26: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/26.jpg)
Eso es Marketing de Interrupción
![Page 27: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/27.jpg)
Interrupción
![Page 28: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/28.jpg)
…después de interrupción
![Page 29: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/29.jpg)
…después de interrupción
![Page 30: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/30.jpg)
…después de interrupción
![Page 31: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/31.jpg)
…después de interrupción
![Page 32: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/32.jpg)
…después de interrupción
![Page 33: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/33.jpg)
![Page 34: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/34.jpg)
Publicistas que Interrumpen
![Page 35: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/35.jpg)
Publicistas que Interrumpen Yo
![Page 36: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/36.jpg)
Publicistas que Interrumpen Yo
Pautas
![Page 37: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/37.jpg)
Interruption…
El
Modelo
esta
Equivocado
![Page 38: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/38.jpg)
Como compra la gente en
2011?
![Page 39: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/39.jpg)
Se dan cuenta de una necesidad
![Page 40: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/40.jpg)
Investigan Opciones
![Page 41: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/41.jpg)
Preguntan Amigos
![Page 42: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/42.jpg)
Preguntan a Expertos
![Page 43: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/43.jpg)
Encuentran Comunidades
![Page 44: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/44.jpg)
Buscan todos los detalles posibles
![Page 45: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/45.jpg)
Compran.
![Page 46: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/46.jpg)
Este trafico no se compra.
Se gana con esfuerzo.
![Page 47: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/47.jpg)
Como Empiezo?
![Page 48: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/48.jpg)
Mostrar éxito y Invertir
![Page 49: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/49.jpg)
3 Pasos Importantes
![Page 50: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/50.jpg)
1. Medición
2. Tráfico SEM
3. Tráfico SEO
![Page 51: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/51.jpg)
Primero. Web Analíticas
![Page 52: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/52.jpg)
![Page 53: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/53.jpg)
Directo
BuscadoresReferidos
![Page 54: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/54.jpg)
www.google.com/analytics
![Page 55: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/55.jpg)
Segundo.
Search Engine Marketing
![Page 56: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/56.jpg)
?
![Page 57: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/57.jpg)
![Page 58: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/58.jpg)
www.google.com/adwords
![Page 59: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/59.jpg)
![Page 60: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/60.jpg)
Search Engine Optimization
Tercero.
![Page 61: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/61.jpg)
![Page 62: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/62.jpg)
![Page 63: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/63.jpg)
Consejos en SEO
1. Un sitio que se carga rápido.
2. Un sitio que tiene muchos enlaces de otros sitios.
3. Un sitio que tiene entre 200-300 palabras por pagina.
4. Un sitio que tiene contenido fresco y único en cada pagina.
![Page 64: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/64.jpg)
www.google.com/webmasters
![Page 65: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/65.jpg)
www.seomoz.org
![Page 66: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/66.jpg)
Tomar lo que funcionó de SEO/SEM y
aplicar a las otras áreas
Analíticas siempre sigue
Email Marketing
Display/Banners
Programas Afiliados
Blogs/Periódicos
Mobile Marketing
Redes Sociales
![Page 67: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/67.jpg)
La gente nunca creen lo que tu les dice.
Ellos raramente creen lo que les muestres.
Ellos frecuentemente creen lo que les dicen sus amigos.
Ellos siempre creen lo que ellos se dicen a ellos mismo.
-Seth Godin
”“
![Page 68: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/68.jpg)
Gente hablan de los productos que son increíble. Quieren compartir el cuento con otros.
-Seth Godin
”“
![Page 69: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/69.jpg)
![Page 70: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/70.jpg)
![Page 71: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/71.jpg)
![Page 72: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/72.jpg)
![Page 73: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/73.jpg)
Uno por Uno.
![Page 74: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/74.jpg)
![Page 75: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/75.jpg)
![Page 76: Rodrigo Stockebrand en TagMe 2011](https://reader034.vdocuments.site/reader034/viewer/2022042719/568c0ef41a28ab955a925fd3/html5/thumbnails/76.jpg)
Gracias!Estoy aquí para ayudarlos.
@RoDr1g0