RODAN + FIELDS®

SPOTLIGHT ON SUCCESSBUSINESS EDITION • SPRING 2014

Thank you to everyone who shared stories with us for this edition of Spotlight on Success. Stay tuned for our next edition for a look at other top Leaders at Rodan + Fields. And remember, you could be next.

Personal testimonials reflect individual experiences of Rodan + Fields® Consultants. Rodan + Fields makes no guarantee that Consultants participating in the Rodan + Fields Compensation Plan will generate any income. Earnings depend on a number of factors, including the area in which you live and your individual effort. The results depicted in these testimonials substantially exceed the average results realized by all Rodan + Fields Consultants. The average annualized income for all Paid Consultants in 2011 was $4,115. Statistics on earnings by Consultants at various Title levels in the Rodan + Fields Compensation Plan can be found in the Income Disclosure Statement.

FOR U.S.A. ONLY

World-renowned dermatologists and creators of the REDEFINE MACRO Exfoliator™ and AMP MD™ System, Dr. Katie Rodan and Dr. Kathy Fields have turned their attention to anti-aging and are making real results possible at home. The Rodan + Fields® business model features intelligent skincare, tools and programs that can change your life, your skin and the lives and skin of the people around you.

As Rodan + Fields has become a leader in the anti-aging skincare market, it is the efforts of the Independent Consultants who are leading the way to change skin and change lives that have helped the Company to redefine the futures of tens of thousands of people in the United States through the product and the business opportunity. The Consultants featured in this quarter’s Spotlight on Success were the January 2014 top achievers of Lead The Way miles—points that earn the Consultants participating in the program great rewards which are a celebration of their successes. We are proud to share their stories and pass along their best practices for successful organizational growth. Read on for the stories of:

© 2014 Rodan & Fields, LLC. All rights reserved.

Cathy Brown Sarah and Phil Robbins

Jamie WalkerHeather Nianouris

CATHy bROwNLevel II Executive Consultantfrom Tulsa, Oklahoma

Cathy brown kicked it into gear and never looked back.

Cathy Brown is the first to tell you that she “loves, loves, loves” her Rodan + Fields® business. That’s because she loves to help people get the best skincare of their lives. She also enjoys helping her team of Consultants reach their goals by giving them constant recognition, appreciation and support. This focus on helping others is one reason she is gaining recognition and rewards of her own as she builds her business.

Cathy joined Rodan + Fields as an Independent Consultant in August 2012. Although she says she only “dabbled” at building a business at first, she always made her $600 goal each month and kept a watchful eye on the activities of her successful Sponsor and friend. Once she saw how simple actions could bring success, she was able to “kick it into gear.” She got busy and never looked back. Rodan + Fields proved to be the ideal vehicle for helping her to earn the extra income she wanted, plus it offered the beauty of flexibility—one of her key requirements for a career.

Earning miles in January through the Company’s new Lead The Way incentive program simply meant giving her Preferred Customers the very best customer service she could— an action that continues to help her keep and expand her personally enrolled PCs. And since Cathy is so excited about her business, she never fears putting the critical practices into action; she shares the opportunity and the products with others. “I’ve never thought I do anything special,” she says. “I am coachable and do what the successful Leaders tell us to do ... this means being consistent, diligent and taking advantage of every opportunity that is presented.”

To keep herself motivated and moving forward, Cathy has a host of “whys,” and at the top of that list is to contribute to her family’s financial freedom and earning 35 Lead The Way miles so she and her husband can travel to San Francisco for the Lead The Way 5 Milestone award, the Leaders in Excellence and Loyalty Roundtable, hosted by Dr. Katie Rodan and Dr. Kathy Fields at the Rodan + Fields Home Office.

Cathy believes

success means

being consistent,

diligent and taking

advantage of every

opportunity that is

presented.

HEATHER NIANOURISLevel II Executive Consultant from Dayton, Ohio

Heather’s dream is not just possible … it is likely.

When Heather Nianouris’ best friend Jamie Walker said she was considering enrolling as a Rodan + Fields Independent Consultant, Heather wasted no time telling her she was crazy. Determined to talk Jamie out of starting her own business, Heather decided to thoroughly research Rodan + Fields so she would have the knowledge to convince Jamie she was making a big mistake. After an all-night researching session, as the sun rose, an unexpected realization also dawned on Heather: Jamie would be foolish to pass up such an opportunity.

Heather told Jamie she would be her Customer but never an Independent Consultant. Then she fell in love with the REVERSE Regimen and for six months watched Jamie’s growing success—Heather even sent her prospects. In December 2013, Heather’s sister-in-law joined Jamie’s team and Heather saw how much fun she was having. Ignoring her earlier proclamation, Heather joined Jamie’s team by becoming one of her sister-in-law’s Consultants. She is quickly building her own team and has a goal of achieving Level V within 90 days of her start date.

Earning Lead The Way miles has enhanced Heather’s basic action plan. Her original goal in January was to add three Consultants and three new Preferred Customers. She felt it was a lofty goal but she went for it. As the month progressed, her goal grew larger—along with her business. She credits her Lead The Way success with watching her upline Leaders and mimicking their actions, and she always “friends” the top earners on her Facebook team page. Her goal today is to earn five miles each month so she can join the other earners on the trip to San Francisco for the Leaders in Excellence and Loyalty Roundtable, hosted by Dr. Katie Rodan and Dr. Kathy Fields at the Rodan + Fields Home Office.

Today, this energetic wife, pregnant with her second child (due this summer), is focused on expanding her Rodan + Fields business so she can retire from her teaching career to be home with her children. “I am beginning to dream bigger,” she says. “If I continue on this path, that dream isn’t just possible, it is likely.”

Heather credits

her Lead The way

success with

watching her

upline Leaders

and copying their

actions.

SARAH AND PHIL RObbINS RFx Executive Consultants from Michigan

Goal setting is critical for earning miles and success.

When it comes to building success for their team, Sarah Robbins and her husband, Phil, truly Lead The Way. Their journey as two of Rodan + Fields’ top Leaders began in February 2008 when Sarah and her mother, Kris Fairless, joined as two of the Company’s first Independent Consultants. Sarah was a full-time kindergarten teacher and she started her Rodan + Fields business to supplement her salary. With the economy taking a toll on positions all around her, she wanted a Plan B in case she or Phil lost their jobs.

The couple’s Plan B soon escalated to Plan A—in their first year Sarah replaced her teaching income working her business part-time. And within five years as a full-time Consultant, she and Phil were earning a robust six figure monthly income, far beyond their dreams. Although Sarah is no longer teaching kindergarteners, she is still helping people learn and grow—a part of her job she really loves. “Now I still get to teach and train, but in a different way,” she says. “I am an ordinary person who had a vision and a reason for making this work … that’s truly all you need.”

Sarah and Phil believe goal setting is critical; they engineered their Lead The Way success by setting a goal of acquiring five miles each month over the course of the program’s seven months. They focus on both Customer Loyalty miles and Team Building miles; however, Sarah says people usually want to become Consultants when they hear Sarah’s enthusiasm and how their business has transformed their lives. “Consistency and daily activity were the keys to our success,” Sarah states. She also credits “reaching out to a few new people every day and following up.”

As the couple sets a motivating, blistering pace to earn all 35 miles and the Lead The Way grand prize, they also take time to focus on helping others. “Our greatest joy will be opening a 100-child orphanage in India in December,” Sarah says.

“ “Consistency and

daily activity were

the keys to our

success in January.

JAMIE wALkER Level IV Executive Consultant from Charlotte, NC

Jamie walker knew she had to try building her own successful business.

Jamie Walker attended a friend’s Big Business Launch in May 2013 with no knowledge of Rodan + Fields, and she left with a mental list of potential Customers and Consultants.

As Jamie listened to the presenter’s story and heard about the products, the wheels of opportunity began to turn in her mind. She saw how the business was a perfect fit for her and she enrolled as an Independent Consultant a few days later. “I couldn’t not try,” she says.

A former high school business teacher who is now a stay-at-home mom to her two sons and twin daughters, Jamie has always been busy—she leads fundraising efforts for breast cancer research, trains for half-marathons and volunteers at her sons’ school. She knows that busy people get things done. “When people tell me they are too busy to do this, I say, ‘You are exactly the kind of person I’m looking for!’” she says.

Jamie earned Lead The Way miles in January by focusing on two and 10. “I wanted to add two new Consultants to my growing team and I wanted to have 10 PC orders,” she explains. “I had some prospects on the fence … I knew I could do it.” She had no idea, however, that she would end up with so many Consultants. “Lots of thinkers became doers for me that month,” she adds. She focuses on acquiring PCs as well as Consultants and tries to earn a minimum of four miles each month—two for new Consultants and two for PCs—but bare minimum is just not her style. In fact, as Jamie continues to expand her business, she has every intention of earning all 35 miles. One way she plans to do this is by hosting a Coffee & Conversation each month. And her long-term goals are already in place: She wants to visit the Coliseum in Rome with her husband, take her boys to LEGOLAND and let her daughters meet Cinderella.

“

“

when people tell

me they are too

busy to do this,

I say, ‘you are

exactly the kind

of person I’m

looking for!’