rock your business with wordpress
DESCRIPTION
Creative freelancers are passionate about what we do and spend a lot of time making other people's businesses look great, but sometimes we are not as good about focusing on our own businesses. - Learn my secrets of attracting plenty of the exact kind of clients that I want to work with and how you can do this too. -Find out why a WordPress website is the most important thing you can have for social media marketing. -Three strategies to migrate your existing site to a WordPress site. -Why blogging is not what you think it is. -The three most important things on your site for converting visitors into clients. -How to have free and easy Search Engine Optimization to increase your traffic. -How to make it easy for people to hire you. I am passionate about helping you discover how to get your businesses rocking. I hope you can join us on Thursday night. It may be that you know what to do and are not doing those things, but with all the new technology and the way the Internet is changing the way people find people to do work for them, it may be that you need to cut through all of the haze and hype, and have someone tell you how all of this technology actually works together to help you powerfully connect with the people seeking your services.TRANSCRIPT
Rock Your Business with WordPress
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Are You Busy Enough?
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The World Has Changed.
If You Don’t Keep Up You Won’t Be Working Either!
Old Ways Aren’t Working Like They Use To.
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Once Upon A Time…
How I Got Started:I Googled My Real Estate Development Business, and what came up was…..
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Dogster # 1 WHY ???
P.S. He only posted three times.
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Answer:
Dogster is a Blog style site, a Content Management Website,with frequent content updates.
Search Engines Love Frequent Content.
Hmmmm….
Hated Static Websites:
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My Old Website
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Footer
previous project trashed
new project
Hard to Add New Content
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My Old Website
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Footer
previous project trashed
new project
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Everyone will want these websites!
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I Chose WordPress
• Easy for end users to use• Free - Open Source • Lots of Development Plugins and Themes• Big Community of Active Users
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We Get Business In Real Life
You can do business with a card in a Coffee Shop. Is it enough? Or are you . . .
Ready For An On-line Makeover?
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Website Business Goals
• My business can be found online• Website attracts my “Right” clients to do business with me.• Educates people about my business before they contact me.• Provide valuable Information to my readers and clients• Be known as an expert in my field• Get on radar of and get to know other experts in my field
You Need A Great Web Presence
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Old Paradigm Websites:Were like business cards or brochures that told people what you did.
New Websites:Show people who you are through your content.
Online can facilitate“Know, Like and Trust”
2011 Website
•Good Design ( 2-3 sec)•Clear What You Do •Clear Who Your Clients Are•Ways To Connect With You•Reasons To Come Back•Ways To Work With You
“On the Internet, nobody knows you’re a dog”
You Need A Great Web Presence
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Old Paradigm SEO:Stuff your pages with keywords
New Paradigm Organic SEO :Frequent, Great, Relevant, Searchable Shared, Visited, Linked to Content
You Need A WordPress Website
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You Must Blog!But it’s not as badas you think.
You Need A Great Web Presence
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Every Blog Post is Lottery Ticket for Google!
WordPress Site Content Management
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Themes
Data-base
New Website Technology:
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Candler Park Flowers Launched a WordPress Website in 2010. Wanda Says, “Best things are: it increased business, we can update it ourselves and lets us keep in touch with our customers”
Newsletter Sign-Up
Create a Newsletter Reminds People about your
business by sending them pertinent information which sends them. . .
Back to your website.
Expand Your Site’s Reach
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WordPress Website
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Twitters show up on site
Page with posts from each wedding w/slideshow
After each Posts reader can send to Twitter or FB or send Email
Social Media Brings People to Site
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Post from website with YouTube Video
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Social Media Can Extend Your Reach
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Your Website Must BE Key and Hub.
***Whole Point: Bring People Back to Your Site To Do Business With You.
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Real Life + Online
The City, State, World is Now Your Coffee Shop