The Business of WordpressJune 23, 2010

Dr. Francine Hardaway

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About Me

Co-founder, Stealthmode Partners

Serial entrepreneurMarketing and PR firm

[Sold to Intel]Now coaching startups &

Angel investor,blogarina

Cdontent management v. Blogging

Monetization strategy - ads v. Leads

is this your corporate website, or a component?

How social are you?

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What Do You Want to Do?

WordPress is a Brand

Its brand promise is community

Great SEO tools

Wordpress.com is its own community

Wordcamp conferences take place all over the world

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Let’s Do the Numbers

• Founded in 2003

• Just launched 3.0, a major release

• 45 million installs

• 70 million plug-ins downloaded

• Most people run at least a dozen plug-ins

• 35 billion page views

Company Hype

WP Powers 9% of the top million sites on the web

12 million users on .com

13 million on .org

Entire sites, not just the company blog, running on WP

• Companies using WP include the NYT, WSJ, NFL, BBC, TechCrunch, SEC

• Mobile apps for iPhone, Android, BB, Nokia

• #1 app Hosted by GoDaddy, DreamHost, MediaTemple

dot.com v. dot.org

Easiest point of entry is .com

It's hosted and free

It has many themes (templates)

But it always looks like a blog and isn't as adaptable

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The Business Power is in .org

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Why? It’s the Platform

Can host it yourself or use a service

Never will go awayAll open source (not like FB

or Twitter)

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And it’s the plug-ins

Add functionalityCome in all sizes and shapes: e-commerce, SEO, social, analytics

Selling Stuff

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HTTP://BLOG.STEALTHMODE.COM/2010/05/WORDPRESS-AS-A-BRAND/

@hardawaywww.facebook.com/francine.hardaway

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