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RESEARCH TO REALITY

Quick Start Guide

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Lean New Product Development Process

o Based on Scientific Method • Observation, Hypothesis, Testing, Analysis, Replication

o Governed by Lean Thinking

• See: “The Lean Startup”

o Driven by Design Thinking • Empathy for the total context of the problem/opportunity

o Aided by Engineering Thinking

• Design machines based on intended function

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Lean New Product Development Process

Observation

Hypothesis

Testing

Analysis

Replication

Scientific Method

Lean NPD Cycle

Value Proposition & Growth Model

Minimum Viable Product (MVP)

Innovation Accounting

Pivot or Persevere

Design Thinking

Lean Thinking

Validate Value & Growth Assumptions

Validate Real World Results

Actionable Metrics

• Problem Definition • Industrial Design • Engineering • Venture Simulation • Sustainability

Opportunity Identification

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Value Creation & Value Flow

• Does your NPD process result in products and services that resonate with your customers? • Flow begins with your customers. Unless they are confident

about what you offer, sales and marketing will always struggle and disappoint…

• Does your value stream support smooth flow of products and services? • Once you know WHAT your customers want, the goal is to

deliver the highest quality at the least cost synchronized with the rate of customer demand.

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Design Thinking Empathy for the context (the total environment) of a problem using creativity in generation of insights and solutions and rationality in analyzing and fitting various solutions to the problem environment

Revolutionary

Engineering Thinking The application of scientific principles to design and predict the behavior of structures, machines, apparatus, and processes based on the intended function with regard to safety, reliability, and economics of operation.

Lean Thinking Continuously developing people and improving processes to create value and prosperity using the least possible resources.

Evolutionary