rlabs events management week 1
DESCRIPTION
TRANSCRIPT
Events Management
5th May 2012
Introduction to Events
Educate
Fundraising
Commemorate
Brand Awareness
Celebrate
Enjoyment
Definition
An event can be defined as “something that happens at a given time and place.”
It can also be defined as a “consequence, effect or outcome.”
An event is just that – a planned outcome or a consequence of planning.
Common Attributes1. Planning
2. A goal or purpose
3. Transient and unique by nature
4. Offer a social experience
Event ClustersHigh Cluster – Gauteng, Western Cape & Kwazulu-Natal
Medium Cluster – Eastern Cape, Mpumalanga & North West Province
Low Cluster – Free State, Northern Cape & Limpopo
Event SectorsSportsProfessional / Amateur
PoliticalRallies / Inaugurations
PrivateWeddings / Reunions
Business & TradeTrade Shows / Exhibitions
CulturalFestivals / Parades
RecreationalSports & games / Fun
EducationalSeminars / Workshops
Arts & EntertainmentConcerts / Award Ceremonies
Sport EventPick’nPay and Cape Argus Cycling Tour
Art and Entertainment EventConcert
Private EventWedding
Cultural EventKKNK
Benefits of events
Benefits to the guests:•Education and information•Tangible guest experience – all five senses
Benefits to the destination:•Unique local atmosphere•Added attraction as a tourist destination
Benefits of events
Benefits to the sponsor:•Fulfillment of sales and marketing objectives•Face-to-face engagement with customers
Benefits to the event owner:•Return on investment (ROI) and profit•Platform for discussion and negotiation
Roles and Responsibilities
http://www.youtube.com/watch?v=2qCHSpcbNyU
Characteristics of an Event Manager•Organisational ability•Attention to detail•Strong character•Nerves of steel•Decision-making ability•Good communication skills•A people’s person
Characteristics of an Event Manager•Creativity•Flexibility•Tact•Leadership quality•Good Time Management
Summary• Definition of an event•Attributes of an event•Identification of Event Clusters in SA•Event Sectors•Benefits to Event Role Players•Role and Responsibilities of a Manager•Characteristics of an Event Manager
References
1. Dimitri Tassiopoulos. 2010. Events Management: A developmental and managerial approach. Juta
2. Contact Publications: www.contactpub.co.za/CG/Publication_.htm
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