rise of protein-based snacks - wayne farms · rise of protein-based snacks as consumers have less...
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S N A C K P U R C H A S E D R I V E R S 1
S N A C K I N G M O T I V A T O R S 1
of consumers snack between meals at least
once a day.
Rise of Protein-Based Snacks
As consumers have
less time for meals and
increasingly replace meals
with snacks, they look for
protein-packed snacks to fill the hunger gap.1
Flavor or taste
It will satisfy my hunger
Quality
Speed of preparation
Portability
Healthfulness
Made with just a few simple ingredients
81%
63%
60%
50%
48%
42%
35%
I’m used to having
small snacks
between meals
21%
I’m feeling stressed18%
It’s easier to consume
a snack on-the-go
than a full meal
15%
I don’t have
enough time
to eat a meal21%
I’m hungry and
it’s not time for
a meal
43%
I’m bored26%
I’m not really hungry,
just enjoy snacking
21%
I want to give
myself a treat
29%
I like to snack while
doing activities
25%
1Technomic 2018 Snacking Occasion Consumer Trend Report2Datassential MenuTrends 2018
FLAME GRILLED CHICKEN BREAST CHUNKS
Marinated in a DELICIOUS, SAVORY BROTH and FLAME GRILLED, our
chicken breast chunks are best
served as a healthy appetizer
with a light dipping sauce.
WAFFLE FLAVORED CHICKEN BITES
These chicken breast pieces
are LIGHTLY BREADED with a
SWEET WAFFLE TASTE and can
be served fresh out of the
oven or microwave.
Coated with our unique,
SPICY GLAZED BREADING,
Buffaloos chicken wings
are PRE-COOKED and come
in BONESLESS CHUNKS AND BONE-IN versions.
These chicken wings are
BREADED, FULLY COOKED and
come in BONELESS CHUNKS AND BONE-IN versions for
menu creativity.
W A Y N E F A R M S ® C H I C K E N S N A C K O F F E R I N G S
P O P U L A R C H I C K E N S N A C K S 2
P R E F E R R E D S N A C K C A T E G O R I E S 1
Side itemsAppetizers Baked goods Small- or full-portioned
entrée items
62% 60% 51% 38%
of consumers say they choose snacks that are high in protein.1
Chicken SliderMenu penetration: 2.4%
10-year change:
+>200%
Chicken BiteMenu penetration: 2.4%
10-year change:
+88%
Chicken SkinMenu penetration: <1%
10-year change:
+>200%
Chicken ChicharrÓnMenu penetration: <1%
10-year change:
+57%