rfid technology: a big change in operations for the matranga jewellery stores in italy
DESCRIPTION
The presentation, held at "RFID in Retail" conference in Helsinki on 3rd October 2013, tells the story of RFID in Matranga jewellery stores, from the expectations to the solutions the technology offers and the ROI generated by this value innovation, through the challenges of the metallic environment and how they were overcome.TRANSCRIPT
Paola Visentin, Global Communication
RFID technology: a big change in operations for the Matranga
jewellery stores in Italy
Jewellery brand since 1896
2 stores in Sicily, each 500 sq/m
Turnover: 5 mln/€
1° Rolex Reseller in South Italy
Who: Matranga
to reduce the inventory time
anti-theft tool
sales support
What: looking for…
…the technology answer: RFID
…from the arrival in the warehouse
Since July 2011 each Matranga’s piece has an RFID tag,
attached at its arrival in the warehouse (safe)
12k jewellery pieces (watches, rings, necklaces, bracelets etc.)
and wedding gifts
In-store inventory
In-store inventory
«fixed» inventory, anti-theft and sales support
«fixed» inventory… RFID customized architecture hidden under the table identifies 30
jewellery pieces placed on a tray
…anti-theft and sales support
The «RFID tables»
reports when a
jewellery piece is
NOT read, meaning
it’s stolen,
and gives all info
related to the specific
item during the sale
Inventory in the warehouse
Inventory in the warehouse
RFID challenge: the metal
RFID challenge: the metal…
…overcame by tests and ideal RFID architecture
Special RFID tags and antennas,
projected and created according
to performance and design
needs
Benefits & outcome: inventory
every 3 months, taking 24 man/hour
Weekly,taking 1 man/hour
-96%!
…last, but not least
The mobile identification enables an easier and quicker research (in store or warehouse) of a specific piece, e.f. by price or brand: when found, the mobile computer sounds an alarm
Real-time and reliable sell-out data: - Matranga can process 75% of the watches order before the customers confirm it; - Sales forecast now more reliable and accurate, based on sold volume in the past 3 years
RFID: the technology ally…
Key RFID components: mobile computer and tag
…thanks to the RFID Value Chain
«I’ve calculated a ROI of Jewel-ID at less than one year, with reduction of inefficiencies in the store management, such as theft and unsold jewellery pieces in the stock»
Special thanks to Mr. Giuseppe Serafini
Paola Visentin
www.rf-id.it