rfid case studies

ID&C Ltd | Unit 1 - 2 Decimus Park | Kingstanding Way | Tunbridge Wells | Kent | UK

RFID case studies

The client

The Coachella Valley Music and Arts Festival (commonly known as Coachella) is an annual three-day

music and arts festival, founded by Paul Tollett, organized by Goldenvoice (a subsidiary of AEG Live)

and held at the Empire Polo Club in Indio, California, in the Inland Empire’s Coachella Valley. The event

features many genres of music, including rock, indie, hip hop and electronic music as well as large

sculptural art. The event has several stages-tents that have been constructed throughout the grounds, with each playing live music continuously for the duration of

the festival. The main stages are: Coachella Stage, Outdoor Theatre, Gobi Tent, Mojave Tent, and the Sahara Tent (2006 and 2011 also saw the addition of a smaller

Oasis Dome).

The project

Coachella organisers sought an access control solution that would prevent the re-sale of tickets, drastically reduce pass-backs and give event managers greater

control over the admission of their guests. ID&C collaborated with RFID system provider Intellitix to offer Coachella a contactless access solution based around

RFID-enabled wristbands. The wristbands contained microchips which linked to a database of ticket information, validating fans upon entry and replacing the need

for paper-based tickets. The custom wristbands, coupled with an RFID SmartCard gave organisers with a robust solution which provided the desired level of admis-

sion control, completely eradicated touting and dramatically reduced pass-

backs.

The product

ID&C created a bespoke RFID tag that integrated with its popular festival

wristband, creating the now commonly seen RFID cloth wristbands.

Coachella Valley Music and Arts Festival - 2011

RFID SmartCard

Coachella wristband artwork unavailable

COACHELLA

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The client

Lollapalooza is an annual music festival featuring popular alternative rock, heavy metal, punk rock and

hip hop bands, dance and comedy performances, and craft booths. It has also provided a platform for

non-profit and political groups. Lollapalooza is staged in Grant Park, Chicago, Illinois.

The project

ID&C worked with promoter C3 Presents to provide over 130,000 RFID wristbands to the public for access control at the event. Working with Front Gate Tickets and RFID

technology specialist, Intellitix, ID&C provided RFID SmartCards on its patented Smartlock® Fabrikband™. C3 Presents Head of Ticketing, Maura Gibson said, “ID&C

delivered an impressive RFID cloth wristband for my 3-day U.S festivals (Lollapalooza and Austin City Limits Music Festival), cuffing over 200,000 fans and crew stylishly

and comfortably. Through, sweat, wind and rain the locking clasps (Smartlock®) and RFID saddles (RFID SmartCards) worked flawlessly and securely. ID&C’s interactions

with me regarding design, production, and overseas delivery were prompt and informative. I felt as if I was their only client and they handled my last minute requests like

a champ. I would certainly recommend ID&C to other festivals and concert promoters throughout the world.”

The product

ID&C supplied its RFID SmartCard fabric wristbands which features

an integrated RFID microchip on a custom printed tag.

Lollapalooza - 2011 & 2012

RFID SmartCard

RFID case studies view online






The client

The Austin City Limits (ACL) Music Festival is an annual three-day American music festival that takes

place in Austin, Texas at the city’s central public park, Zilker Park. Each year, in addition to food & art,

most from local vendors, ACL Festival brings together more than 130 acts from all over the world to play

rock, indie, country, folk, electronic and more on eight stages. Over 70,000 fans attend the festival each

day.

The project

After the success of Lollapalooza in August 2011, ID&C worked again with promoter, C3 Presents, to provide over 120,000 RFID wristbands to the Austin City Limits Music

Festival. As before, ID&C worked with Front Gate Tickets and RFID technology provider Intellitix to provide our RFID SmartCard with Smartlock® Fabrikband™ product to

the event. The wristbands were used for access control and sent out in advance as tickets to the event.

The product

ID&C supplied its RFID SmartCard fabric wristbands which features


Austin City Limits - 2011 & 2012







The client

The 2011 UEFA Champions League Final was a football match played on 28 May 2011 at Wembley

Stadium in London that decided the winner of the 2010–11 season of the UEFA Champions League.

The winners received the European Champion Clubs’ Cup (the European Cup). The 2011 final was the

culmination of the 56th season of the tournament, and the 19th in the Champions League era.

The project

ID&C was an integral part of the project team to deliver a cashless system using wristbands at this famous event and venue. Working with MasterCard, Quantum Card

Services (QCS) and Intelligent Venue Systems (IVS), ID&C developed a completely bespoke and unique wristband to be distributed to all the VIPs attending MasterCard

hospitality in the Bobby Moore Suite.

The product

ID&C supplied a custom made RFID fob integrated on a re-useable woven

wristband. The fob featured a custom printed domed sticker, providing a

branding area for MasterCard.

UEFA Champions League Final - 2011

RFID SmartTag







The client

The Isle of Wight Festival is a music festival which takes place every year on the Isle of Wight in

England. It was originally held from 1968 to 1970.

The 1970 event was by far the largest and most famous of these early festivals and the unexpectedly

high attendance levels led, in 1971, to Parliament passing the “Isle of Wight Act” preventing gatherings

of more than 5,000 people on the island without a special licence.

The project

10,000 Vodafone customers were chosen to use new radio frequency technology (RFID) wristbands to make cashless transactions for food and drinks throughout the site.

They were attached to the Isle Of Wight Festival entry wristbands and could be loaded with funds from the wristband holder’s debit card. The wristbands could be used

to purchase food and drink through the festival site, with a maximum transaction spend of £20. Customers also had the option to subscribe for an ‘auto top up’ function

which re-loaded the wristband to an amount specified by the user once the remaining balaence had reached £20. A maximum of 3 reloads were allowed per day with an

overall maximum load of £200 per day. This signified a completely cashless experience.

The product ID&C supplied a custom made RFID fob integrated on a re-useable woven

wristband. The fob featured a custom printed domed sticker, providing a

branding area for Vodafone.

Isle of Wight Festival - 2011 & 2012

RFID SmartTag

1st cashless festival in UK







The client

Moogfest is an annual two or three-day electronic music festival that takes place in Asheville, North

Carolina, United States towards the end of October. The festival is held in Asheville because it is the city

where Robert Arthur “Bob” Moog, the inventor of the Moog synthesizer and founding father of

electronic music, spent the last thirty years of his life. It is said that Moogfest is put on to honour the

creativity and inventiveness that Bob Moog had spread throughout the course of his life. Since Moogfest

is an urban music festival, taking place in downtown Asheville, it is spread out across multiple venues.

The project

ID&C were approached by promoter AC Entertainment to provide cloth based RFID wristbands to Moogfest. It was the first time the promoter had using a product like this

to manage its access control. ID&C provided the RFID smartcard with the Smartlock® Fabrikband™. The RFID Access Control system was provided by Intellitix

The product ID&C supplied its RFID SmartCard fabric wristbands which features an

integrated RFID microchip on a custom printed tag.

Moogfest - 2011

RFID SmartCard






1st US festival to use RFID wristbands for social media integration


The client

The Bonnaroo Music and Arts Festival is an annual four-day music festival created and produced by Superfly Presents

and AC Entertainment, held at Great Stage Park on a 700-acre (2.8 km²) farm in Manchester, Tennessee, USA. It hosted

its eleventh annual event June 7–10, 2012. The main attractions of the festival are the multiple stages of live music,

featuring a diverse array of musical styles including indie rock, world music, hip hop, jazz, americana, bluegrass, country

music, folk, gospel, reggae, electronica, and other alternative music.

The project

ID&C worked with promoter AC Entertainment and SuperFly on their flagship festival, Bonnaroo. ID&C provided the Tennessee festival with over 135,000 RFID wristbands

fitted with ID&C’s SmartCard and patented Smartlock® locking system. Bonnaroo is one of the most challenging environments to perform in with the site being open 72

hours straight. The RFID wristbands were also used by patrons to contactlessly update their Facebook status, check-in to stages and upload photographs.

Intellitix provided the access control system and social media integration which along with the RFID wristbands helped achieve over 3 million Facebook impressions dur-

ing the festival.

The product ID&C supplied its RFID SmartCard fabric wristbands which features


Bonnaroo - 2012

RFID SmartCard







The client

Sasquatch! Music Festival is a music festival held annually at the Gorge Amphitheatre in George,

Washington. It is presented by the House of Blues. There is an emphasis on indie rock bands and

singer-songwriters, although there are also alternative rock, hip hop and comedy acts. The festival

features five separate stages (Sasquatch! Main Stage, Bigfoot Stage, Banana Shack, Yeti Stage & the

newly added in 2012 Maine Stage).

The project

One of 4 Live Nation produced festivals that ID&C provided RFID wristbands to in 2012, Sasquatch used the RFID SmartCard with the Smartlock® Fabrikband™ to contro

access to over 45,000 patrons. The wristbands were sent out as tickets prior to the festiva.



Sasquatch - 2012

RFID SmartCard







The client

The Bamboozle is an annual three-day music festival held in New Jersey. Every year, new bands

compete for spots during the two days. The event evolved out of the Skate and Surf Festival.

The project

ID&C provided over 130,000 RFID wristbands to Bamboozle for its return to Asbury Park after years in exile. This festival saw the return of Bon Jovi to the boardwalk

shores of New Jersey. The show was produced by Live Nation with Intellitix used as the RFID access control provider. Bamboozle used the RFID SmartCard with the

Smartlock® Fabrikband™



Bamboozle - 2012

2012

RFID SmartCard







The client

The All Good Music Festival and Camp Out is a weekend-long event held annually in July. Since its inception in 1997, it has been held at venues along the Mid-Atlantic,

including Masontown, West Virginia and locations in Maryland and Virginia. The event is organized by Walther Productions and includes mostly jam and folk acts, though

the festival has expanded its musical repertoire to include reggae, hip-hop fusion, bluegrass, funk and rock.

The project

ID&C provided RFID SmartCards with Smartlock® Fabrikbands™, RFID Laminate passes and RFID

car park passes to the All Good Music Festival in 2012. We liked working with this promoter who

took a real interest in the detail of all facets of the delivery and design. All Good used Intellitix’s

RFID access control system.

The product ID&C supplied its RFID SmartCard fabric wristbands which

features an integrated RFID microchip on a custom printed tag.

ID&C also supplied RFID windsheild stickers featuring an

embedded RFID microchip. The stickers used a tamper proof

feature which broke the RFID circuit upon removal, thus

deactivating the pass.

All Good Festival - 2012

RFID Windshield Sticker






ID&C Ltd | Unit 1 - 2 Decimus Park | Kingstanding Way | Tunbridge Wells | Kent | UK +44 (0) 1892 548 364 | [email protected] | www.idcband.co.uk

The client

Red Frog Events is an event production company based in Chicago, IL and the organisation behind a number of event brands, including Warrior Dash, Great Urban Race

and American Beer Classic. Red Frog Events launched the 3-day Firefly Music Festival in 2012 at The Woodlands of Dover International Speedway. Now entering its 3rd

year, Firefly is quickly growing into one of the United States premier music festivals.

The project

ID&C worked with Red Frog Events in the US to deliver 40,000 RFID consumables to the Delaware based event. In June 2012, they used ID&C’s RFID smartcard with the

Smartlock® and RFID vehicle passes for each public vehicle at the festival. Intellitix provided the RFID access control systems



ID&C also supplied RFID windsheild stickers featuring an

embedded RFID microchip. The stickers used a tamper proof

feature which broke the RFID circuit upon removal, thus

deactivating the pass.

Firefly Festival - 2012

RFID Client case studies

RFID Windshield Sticker


The client

River Edge is a borough in Bergen County, New Jersey, United States. As of the 2010 United States

Census, the borough population was 11,340.

The community was incorporated as the borough of Riverside by an Act of the New Jersey Legislature

on June 30, 1894, from portions of Midland Township, at the height of the “Boroughitis” phenomenon

then sweeping through Bergen County, based on the results of a referendum held the previous day. On

December 1, 1930, the borough’s name was changed to River Edge.

The project

In its inaugural year, Live Nation chose ID&C to partner with River’s Edge festival, held at the historic Harriet Island in the centre of the City of Saint Paul. Live Nation and

the City of St. Paul have made an agreement lasting over 5 years to build a world class festival destination.

Working with some of the same Live Nation team from Bamboozle earlier in the year, ID&C delivered over 50,000 RFID wristbands which were used on Intellitix’s RFID

access control platform.

The product ID&C supplied its RFID SmartCard fabric wristbands

which features an integrated RFID microchip on a

custom printed tag.

River’s Edge Music Festival - 2012

RFID SmartCard







The client

With Norway’s most spectacular festival arena and a program packed with goodies, we wish you a warm welcome. The festival is held in the middle of Tønsberg center

with all the facilities that hotels, restaurants, parks, camping, swimming, bus and railway station in close proximity.

In addition to the musical program in 2012, we provide an improved food supply, exciting art projects around the city, private stage performance, video, spoken words, and

much more. We always try to develop new offerings to our guests and strive to become a festival that surprises and delights. Sign up for our newsletter so that we can

update you on what happens this summer.

The project

This was ID&Cs first time working with Superfett and The Slottsfjell festival. ID&C delivered over 25,000 RFID SmartCard Fabrikbands with its patented Smartlock® locking

system. The wristbands were used as part of an RFID access control and cashless vending solution delivered by German company, Payment Solutions.

The product ID&C supplied its RFID SmartCard fabric wristbands which features an integrated

RFID microchip on a custom printed tag.

Slottsfjell - 2012







The client

H360, the experiential marketing division of Harris Publications, created an engaging experience at The

Re:Mix Lab. The travelling culture festival and gallery installation serves as the perfect backdrop for the

custom Hyundai vehicles. This year’s Re:Mix Lab spans 4-months and 7 cities and kicked off in Chicago

at Lollapalooza with 26,000 guests attending.

The project

Over the same weekend as Lollapalooza, ID&C supplied over 30,000 silicone RFID wristbands to Harris Publications and Hyundai for a social media activation in the

Hard Rock Hotel in Chicago, only blocks from Lollapalooza site at Grant Park. The wristbands were used to engage consumers with a number of activities and promotions

based around Hyundai’s new Velostar car.

The product ID&C supplied a custom designed silicone wristband, fitted with

MasterCard RFID microchip.

H360 - Re:Mix Lab - 2012

RFID SmartCard



http://www.youtube.com/watch?v=T_El5FjdSc4





The client

Adidas underground was a series of exclusive collaborative events held in unique London locations

during the London Olympic Games. Events included a performance from The Stone Roses, film

screenings including The Chemical Brothers’ critically acclaimed live piece Don’t Think, awards

ceremonies and interactive adventures like a cycling challenge hosted by Rollapaluza. The events took

place over 14 nights and played host to popular Team GB gold medallists Jessica Ennis, Bradley Wiggins

and pop stars including Tiny Tempah and Ellie Goulding.

The project

ID&C provided over 10,000 RFID wristbands and ID cards to Stormcrowd and Sparklestreet that were used as part of a secure access control solution and a cashless

bar. The RFID deployment, supported by Intellitix also enabled attendees to link ID&C’s RFID wristbands to their Facebook profiles and engage with interactive stations

around the venue. The social media integration generated an online audience of over 2 million people.

The product ID&C supplied vinyl wristbands with embedded RFID microchip

and RFID-enabled ID cards.

Adidas Underground - - 2012

RFID ID Card

RFID Vinyl Wristband



http://www.youtube.com/watch?v=fii74zATarA





The client

The Outside Lands Music and Arts Festival is a music festival held annually in San Francisco, California at Golden Gate Park. The first edition occurred August 22–24 in

2008, and included over 60 musical acts from around the world, as well as several art installations. The festival grounds included the Polo Field which was home to the

Lands End Stage, the Speedway Meadow with Twin Peaks Stage and the Panhandle Stage, and finally the Lindley Meadow and the Sutro and Presido stages.

The project

ID&C released it Mk II SmartCard at the Outside Lands Music Festival in the Golden Gate Park, San Francisco. Working with Another Planet Entertainment and Intellitix,

ID&Cs cloth style wristbands were used for VIPs and workers around the site. The new SmartCard housed ID&Cs new hardened RFID disc, developed for greater strength

and resilience during multi-day festivals. The robustness and durability of the new chip were put through their paces with fantastic results. Reports showed the failure rate

of the chips over the entire weekend was 7 out of 35,000 or 0.002% - undoubtedly the best performance seen of an RFID chip to date.

The product ID&C supplied its RFID SmartCard fabric wristbands which

features an integrated RFID microchip on a custom printed

tag. This was the first event to use the new, reinforced

SmartCard design.

Outside Lands - 2012

RFID SmartCard







The client

The Wireless Festival is a music festival in England that takes place every year in Hyde Park,

London, and took place at Harewood House, Leeds in 2006 and 2007. It is owned and

managed by Live Nation. From its inception in 2005 until 2008, the festival was sponsored by

telecommunications company O2, and was called the O2 Wireless Festival. Since 2009 the

main sponsor has been Barclaycard and the festival renamed to Barclaycard Wireless Festival.

The project

ID&C worked with Barclaycard and MasterCard for the first time on this exclusive project. Taking a brief from Barclaycard, ID&C produced a unique glow in the dark

silicone wristband to house a MasterCard Paypass chip. The wristbands were used by patrons for access control on VIP lanes, cashless vending and social media

integration. Other companies involved in the delivery were Quantum Card Services (QCS) and Intelligent Venue Systems (IVS).

The product ID&C supplied a custom designed, glow in the dark

silicone wristband, fitted with MasterCard RFID microchip.

Wireless Music Festival - 2012

RFID Silicone Wristband







The client

As part of its 3G network launch, Vodafone Hungary wanted to leverage the brand’s partnership with Vodafone McLaren Mercedes Formula One team to maximise buzz

during the roll out. Leading UK brand experience agency Ignite created the ‘Raise Your Game Festival’, a 4-day event, which gave consumers the chance to take part in a

number of F1-based activities while engaging with the Vodafone brand. The Ignite team sought a way to ensure significant amplification of the event and looked to find a

solution that would merge the audience with its social media

registration platform - RFID Facebook Amplification.

The project To acheive mass participation amongst consumers at the event, Ignite turned to leading event wristband supplier ID&C to provide a robust yet visually appealing wrist-

band solution. ID&C supplied its vinyl-based RFID wristbands that featured an RFID microchip inlay capable of integrating with Ignite’s Facebook Amplification platform.

The custom RFID wristbands were based upon the commonly used ‘security wristband’ design, helping consumers to instantly recognise the method of application and

easily understand how to use the wristbands in conjunction with Ignite‘s RFID platform. The success of Ignite’s Facebook Amplification platform and ID&C’s RFID wrist-

bands helped amplify onsite activity by an astonishing 220% with an overall Facebook reach of 1.7m people worldwide.

The product ID&C supplied a custom designed silicone wristband, fitted

with MasterCard RFID microchip.

Vodafone - The Raise Your Game Festival - 2012

RFID Vinyl Wristband

+44 (0) 1892 548 364 |


[email protected] | www.idcband.co.uk




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