rezstream webinar: which is better? template vs. custom websites - final

You Provide Hospitality. We Provide Solutions

Which is better?

Presented by: Lyles Armour

3801 E Florida Ave. Suite 800Denver, CO 80210

866.360.8210

Template vs. CustomWebsites


00| About UsWe’re here to help your business succeed

About RezStreamHelps small independent properties overcome their two greatest challenges: Increasing revenue and decreasing operational costs.

How• On-going education• Cloud-based software• Digital marketing• Website services• Exceptional customer service

About Me5 years with RezStreamBackground in website designSports enthusiastDegree in Marketing & CIS

Go Cowboys!


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00| Table of ContentsWhat we’ll be covering today

01 | Website Statistics

02 | What is a Template Website

03 | When to choose a Template Website

04 | What is a Custom Website

05 | When to choose a Custom Website

06 | Differences in pricing

07 | Stress Test Checklist

08 | Do-it-yourself Websites

09 | RezStream TCMS

UPCOMING WEBINARMobile Recap/ForecastingThursday, May 19, 2016 at 1 p.m. EST

SIGN UP ATRezStream.com/webinars


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Recap of the mobile revolution and insights on how this shift in booking will continue to grow and shape the hospitality industry.


01| Website StatisticsWhat does the industry look like now

• 94% of users mention poor design as the primary reason they do not trust certain websites– Lack of trust = lack of reservations– 6% of users found the content to be their issue

• You should re-deign your website every 3-4 years– Some aggressive properties will change their website every 1-2 years

• 148.3 million bookings made last year

• 65% of same-day hotel reservations were made via smartphone


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02| What is a Template WebsiteQuick, clean & easy

Advantages• Quick to market• Cost-friendly• Multiple templates/layouts• Functionality (pre-loaded)

Add-on features• Interactive maps• Testimonials & room reviews• Collect email signups• Multiple photo galleries


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What is a Template Website? A template website is a pre-designed website pre-loaded with standard pages like: Home, reservations, rooms, specials, activities, contact, and blog.

Some advanced templates give you additional add-on features to engage with your online visitors longer!


03| Template websites are the best whenTaking a look at the pros & cons

Best when…• Cost is a factor

– Inexpensive– Subscription-based– Re-allocate marketing dollars

• You need it “now”– Quick to market– Don’t have the time for a

custom website project• Limited content/images to

showcase

They’re not so good when…• They all look the same• You’re unable to transfer

your content if you leave• Search engines can’t crawl it• Unable to customize it• Comes with poor support• You don’t have one


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Photos| Examples of Template Websites


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04| What is a Custom WebsiteA unique design built with specific needs

Advantages• One in a million (stand out)• Experienced designers/developers• Custom functionality• Unique user experience

Short-term vs. long-term needs• Interactive maps• Testimonials & room reviews• Collect email signups• Multiple photo galleries


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What is a Custom Website? A custom website is developed from scratch.

From the layout, navigational structure, graphic placement to functionality, all of these items are designed with unique specifications.

Often driven by a strategic marketing plans.


05| Custom websites are the best whenTaking a look at the pros & cons

Best when…• Clear goals

– Increase form submissions– Engage with guest longer– Improve visitor conversion

• Bigger budget– Specific needs– Extra time to get it “perfect”

• Marketing strategy / team– Ensures success

• Complex content structure• You’re picky or hands-on

They’re not so good when…• You have a small budget• You don’t have a marketing

strategy• You need a website

yesterday


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Photos| Examples of Custom Websites


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06| What about price?Stop leaving money on the table.

A new website is not a business expense, it’s a business investment!

Template Websites• $2,000 - $5,000 annually

Custom Websites• $6,000 - $25,000 (per design)


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07| New website “Stress Test Checklist”A couple of key points

Is it designed by a lodging expert?

Is it built for conversions or looks?

How does it integrate with your booking engine?

Is it search engine friendly?

Does it include website tracking?

Does it include multiple templates?

Can you manage your SEO?

What features does it come with?

Is support included?

Are you charged for additional pages?

How customizable is it?

Is it flexible?


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08| Do-it-yourself WebsitesHybrid website, the drag and drop world

How do they workDo-it-yourself websites are template websites that allow you to modify the layout of your template on the go.

Now the success of your website is all on you!

Often ran by large companies that care about their revenue.

Biggest Issues• When SEO becomes a focus• You need a unique feature• Limited feature sets• Not search engine friendly• Not built by industry

experts• Advertising built-in


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08| Thank you for attending!Check back for additional webinars

EmailFor questions about this presentation please email me at [email protected]

On-going education• Monthly Newsletter• Free Webinars• Blogs• Ono-on-one consulting


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ADDITIONAL QUESTIONS

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