REVUP insider JUNE EDITION 2010 • INSIDE THIS ISSUE: REVUP PRODUCT ROADMAP P1 REVUP BEST PRACTICES P2 COSMIC GUIDE TO REVUP P3 REVUP EVENT P4

REVUP PRODUCT ROADMAP

ABOUT US

June Rubicon Market Feed Pilot (6/07)

Forecast: 90-day report, UI Improvements,

_administrative functionality (6/25)

ROB Data load Automation

_(pilot completed, adding more properties)

STR Upload Automation ongoing

July Help Sections for all key functionality

Market Data: PACE, Segments

Property Comparison Module

Forecast: Sensitivity Report Integration

August STR: Sensitivity Report Integration

Revamp of Special Event tracking

Cosmetic Improvements to UI

Q3 Support for Sub-Segments &

_Segmentation across Reports

User Customization (reports, shortcuts)

Cluster-level reporting

Forecast: advanced PACE/Demand logic

REVUP NATION,

In talking with a variety of hoteliers in several markets it seems that the demand tide has turned positive in the past few months, especially corporate transient. STR has recently revised their 2010 forecast upward. This demand trend presents a great opportunity for RevUP Nation to improve market share through rate penetration by taking upside rate risks.

This month we will launch new

functionality that will support this strategy.

Many of you are familiar with the Rubicon

Market Demand reports that provide

market data for future group and transient

demand and pricing. This data is incredibly

valuable when cross referenced to your in-

hotel demand. In June we will be

incorporating the demand data into the

Dashboard graph to reveal

compression opportunities that previously

were unknown.

Taking an upside aggressive price posture

during the dates that have

market compression driven by in-house

groups will give you a meaningful

competitive advantage

The market demand functionality will

continue to be enhanced over time. We

will quickly incorporate Market Demand

data into Pace, Pickup, Segment, and

Sensitivity reports to allow you to be more

granular in your analysis. We intend to

make this an intuitive tool that gives you a

significant advantage over your

competition. The power of knowing the

level of compression in your market ahead

of the curve will prove to be one of RevUP’s

most powerful features.

Your feedback is much appreciated and we

are very excited with the opportunity to

help you improve hotel performance.

Optimize well my friends,

Mark

TESTIMONIALS:

“RevUp is a very valuable tool for managing

my diverse portfolio. I have responsibility

for over 30 branded and independent

hotels across North America. RevUp gives

me immediate insight into how a hotel is

performing and where we can leverage

future demand.”

Kurien Jacob, Senior VP Revenue &

Distribution, Highgate Hotels

YUKI YOKOYAMA

DIRECTOR OF REVENUE

RADISSON LEXINGTON HOTEL NYC

Yuki has had the pleasure of working

with the hospitality industry for the past

13 years, starting from reservation

agent.

She worked with various PMS/CRS

systems in both branded and

independent environment.

Brand systems she used include

Marriott’s MARSHA & One Yield, IHG’s

Holidex & HIRO, and Carlson’s

HDM/CHW Express.

Independent hotel systems include

RezTrip, Pegasus, iHotelier, and SynXis

She also had a chance to manage

hotels in other markets other than

NY, such as Toronto, Vegas, and

Laughlin.

CONGATULATIONS!!!

REVUP BEST PRACTICES BY YUKI YOKOYAMA

Once I review my pace comparisons,

where I identify dates that I would

like to delve into, I go to the daily

sensitivity analysis. Here, I can

compare my booking curve and rates

with another date that I expect to

behave similarly.

With the economy changing the past

18 months, I find it useful to check

against similar dates in the past 2-3

weeks, against corresponding dates

in 2007 or 2008, holidays against

holidays, and citywide dates against

citywide dates.

The addition of competitive set rates is definitely a great plus to this report, as I can now see how the competitive set rates have been moving over time.

STAR 2010 SUMMER FORECAST

HNN Newswire

The U.S. hotel industry should expect to see mixed results in the three key performance metrics this summer, according to STR’s 2010 summer forecast.

The summer travel season comprises June, July and August. STR predicts summer occupancy will increase 2.2 percent from summer 2009 to 63.1 percent, average daily rate will decrease 1.9 percent to US$95.16, and revenue per available room will end the summer virtually flat with a 0.2-percent increase to US$60.03

http://www.hotelnewsnow.com/Articles.aspx?ArticleId=3316&ArticleType=0

C O S M I C G U I D E T O R E V U P U R S U L A N E H R

PICKUP ANALYSIS REPORT

Pickup analysis report helps you study & understand

your property bookings.

By analyzing your data you are capable of

indentifying new trends to better forecast your

future bookings.

Daily check of your property pick up statistics will let

you address all your weak spots & improve your

revenue strategy.

Pickup study can be done for any number of days 1,

7, 14 or 31, etc.

Looking at this report you should be able to indentify days

that may need your TLC & ask yourself questions such as

what caused the increase or decrease in my bookings?

Is the decrease normal? Was I expecting any last minute

cancelations? Why am I picking up rooms at low ADR? Is it

a last minute group booking?

What’s the reason for low pick up? Am I priced correctly?

“I’m picking up large amount of rooms” – should I raise

my rates? Where are my bookings coming from –

transient, group or contract?

Remember – your property success depends on your choices & decisions you make.

Revup Pickup Analysis will help you make good ones.

● ● ●

HOTEL REVUP

&

TRAVEL TRIPPER

Host Social Media

Best Practices Panel

● ● ●

Travel Tripper and Revup hosted the panel in NYC on June

9 followed by product presentations. After the panel

concluded, Gautam Lulla introduced the powerful new

RezTrip 2.0 booking engine which includes a unique new

dynamic pricing engine. Mark Allen launched the newest

features of Hotel RevUp including ground breaking Market

Demand functionality.

Panelists included:

Professor Donna Quadri-Felitti, Clinical Associate Professor

New York University

Gabby Etrog Cohen, Senior Account Supervisor,

Nancy J. Friedman Public Relations

Alex Zesch, Director of Interactive Marketing,

Denihan Hospitality Group

The panel offered many insights into social media in

hospitality and engaged in a lively discussion with

interested industry professionals in attendance.

Key best practices encouraged from the panel include:

>Listen to what customers are saying and respond quickly.

>Make Social Media “SM” a 360 degree practice; it is

simultaneously, marketing, distribution, word of mouth,

and guest communications.

>Match your message to the channel and the audience.

>Recognize that Public Relations channels are getting most

of their stories from Twitter so make it part of your

marketing communications not just a way to communicate

to consumers directly.

>Test it and track results, SM is a channel that is fast

changing and evolving, you need to engage.

Key social media statistics from recent Forrester Research:

>86% of U.S. travelers are online

>72% of U.S. travelers use social media, up 24% since 2008

>Followers (Fans) seek product promotions and new

product information via social media

>Facebook is the most visited site among U.S. travelers

surveyed

HOTEL REVUP LLC

333 Park Avenue South, Suite 5C

New York, NY 10010

P: 646.355.0570

F: 212.753.7253

E: support@hotelrevup.com

W: hotelrevup.com