REVIEW!

Media Studies

Question 1

What was the earliest form of media we discussed?

Oral

Question 2

Which famous Canadian said, “The medium is the message?”

Marshall McLuhan

Question 3

What event was most important to the creation of print media?

Invention of paper in China

Question 4

What was Carl Linnaeus credited with?The introduction of racial categories

Question 5

What event really contributed to the widespread sharing of print media?

Question 6

What is phrenology?The study of human skulls to determine

personality traits and intelligence

Question 7

What were the 5 categories of race that Johann Friedrich Blumenbach created?

Caucasian, Ethiopian/Negroid, American, Malayan, Mongolian

Question 8

Where did the word ‘Caucasian’ originate from?

The Caucasus mountains from which Blumenbach determined the people there to be the most beautiful and contain the best physical traits.

Question 9

Give me two examples of how racism was used to justify/create atrocities.

Holocaust, Slavery, South African Apartheid, Belgians in Rwanda

Question 10

What is hegemony?

Question 11

We discussed six of the common stereotypical roles African Americans were relegated to in the early part of the century. Can you name two?

Coon, Tom, Mammy, Picaninny, Tragic Mulatto, Buck

Question 12

Name one way early forms of media stereotyped the Chinese?

Feminization

Question 13

In what century do we find some of the earliest forms of racism in print media (towards Jews)?

15th Century

Question 14

What is ‘juxtaposing’?Placing two unrelated objects side by side

and eliciting meaning from it.

Question 15

Quickly outline Jane Elliot’s experiment.

Question 16

What is a subculture?In sociology, anthropology and cultural

studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong.

Question 17

What three subcultures did we discuss?Greasers, punk rockers, hip-hop culture

Question 18

What musical genres did each one attach themselves to?

Rock ‘n roll, punk rock, hip hop (I know, the answer is obvious)

Question 19

What does ‘marginalized’ mean?

Question 20

What was the common between all of the subcultures we discussed?

They were usually marginalized groups that created a culture/style away from that of the dominant society.

Question 21

Where did hip-hop culture originate?South Bronx, NY

Question 22

What happens when a subculture meets a dominant culture?

Filtering out of the more extreme aspects of the culture to become more acceptable. “Softening”

Question 23

List 4 marketing methodsRefer to handout on marketing methods

Question 24

What are the two methods utilized by psychologists to collect data about children's habits.

Traditional and naturalistic

Question 25

What is the naturalistic method?The naturalistic method meant the

observation of the target group in their natural surrounding. It was much more invasive than the traditional method.

Question 26

Who were the griots?Native of West Africa, these were poets and

singers who chronicled the history of their people.

Question 27

What sector of society did the greasers style and ideals represent?

Working class/blue collar/low socio-economic group