Continuously test all offer elements and determine which combinations keep customers focused on the path to a sale

Identify and present the most attractive offer combination to individual users through dynamic, predictive modeling capabilities

Increase incremental revenue through upgrade items, add-ons, continuity offers, supplementary products, third-party offers and more

Identify customers with long-term value potential and onboard them into loyalty programs designed to incentivize repeat purchasing

RESPONSIVERIGHTRAPID

As the capability to track consumer information and online activity has grown, pay-for-performance marketing has evolved from targeting based on past performance to a more comprehensive formula that must incorporate cross-channel, behavioral data and predictive modeling. Ignite's behavioral data and predictive modeling. Ignite's proprietary OnTarget database enables real-time targeting at the individual customer level and presents the offer best suited to each individual consumer - improving conversion and increasing the revenue per transaction.

D A T A S H E E T

As an integrated provider of marketing services, Ignite Media Solutions brings pay-for-performance focus to all phases of the product sales life cycle from testing through end of life. Ignite's platform integrates speech, web and data solutions to help clients maximize sales and revenue. The combination of this suite of products is the Ignite marketing services platform. The marketing services platform maximizes the quantity - and critically - the quality of revenue generated from marketing campaigns.

Ignite’s “OnTarget” database features over 250 million names updated

regularly with over 4,000 household attributes including demographic,

purchase history, financial status, lifestyle data and more.

By comparing historical behavior from over 50 million on-and-offline

transactions Ignite develops profiles of segments, compares the characteristics

of each segment and can predict the purchase intent of individual prospects in

near real-time.

The OnTarget database combined with Ignite’s predictive modeling has shown

increases of 2-6% in conversions on personalized offers based on its ability to

accurately predict consumer responses. Ignite can immediately deploy winning

scripts and offers down to the media channel and/or station level, allowing

clients to respond quickly to specific market demands.

D A T A S H E E T