data levarage for revenue enhancement in telecom

© Abiba Systems | www.abibasystems.com

The Data Differential

Sep 24 – 25 2011, Bangalore

Sathya Karthik R CEO & MD

ABIBA Systems


Voice – A commodity

Telecom

Multi SimLow ARPU

Low Loyalty

Competition

High MoU


ARR

Gross margins

Transactions (Volume/ user)

Differentiation

Customer Stickiness

Voice VAS/ Data

3

70%

30

Medium to High

High

0.4

90% (Net of IUC)

450

Low

Low

Realize the potential from VAS to improve revenue, profitability and customer loyalty


106.5 97.88

135

96

67 71.5

2630

21

30

27

10

0

5

10

15

20

25

30

35

0

20

40

60

80

100

120

140

160

South Korea Japan Germany USA China India

Penetration (%) VAS Share …

*All figures are indicative. Source: Deliotte report

Matured marketshave adopted VASas a revenue driver


Mobile Penetration

VAS Share to Revenue

120%

130%

21%

31%

0%

5%

10%

15%

20%

25%

30%

35%

114%

119%

124%

129%

2008 2010

Western Europe

31.00%

56.00%

8.20%

11%

0%

2%

4%

6%

8%

10%

12%

0%

10%

20%

30%

40%

50%

60%

2008 2010

India

*All figures are indicative. Source: ITU, Budde

When is inflexiongoing to happen inIndia?


Telecom Tomorrow

Basic VAS

P2A

Mobile Apps

Social Networks

Mobile Internet

M -Commerce

Social Empower

ment

VAS – The Future


PresentINR

158 BnSize of the Indian VAS market at present

Future

INR

671 BnSize of the Indian VAS Market by 2015

Increase in VAS ARPU in the next 5 years

31% VAS share to the wireless revenue by 2015

48%


Handset ManufacturerNetwork Operator

Revenue Flow

Service/Data Flow

Source: IMRB Report

Content Delivery Entities

Owner

Technology Enablers

Platform Providers App ProvidersAggregator


Ad - hoc Reports

Basic Analysis

Elementary Profiling

Untargeted campaigns

Conventional data sources

Basic - Not leveraging the power of data


Value

Volume

“Value” based offerings are expected to rise in the future catering to niche segments.

A balance between ‘Value’ and ‘Volume’ is the key.

High Value Low Value


Response Modeling

Micro Segmentation Campaign Uplift Forecasting

Social Network Analysis Text Analytics

Mobile App Analytics

Category Management


P-P SMS InformationEntertainmentData



Response

High ARPU customers

Profile


Practical ValueLow High

High

Urban Shift

Pe

rce

ive

d V

alu

e


High


High

Source: IAMAI report on MVAS

Rural Shift

Pe

rce

ive

d V

alu

e


High


Business

Soci

al

Entertainment

Spo

rts

Number of Subscribers: 15kOperator: Airtel, VodafoneRegion: NCR

Number of Subscribers: 20kOperator: VodafoneRegion: Bangalore

Number of Subscribers: 10kOperator: Idea, AirtelRegion: Chennai

Number of Subscribers: 50kOperator: Tata, VodafoneRegion: Mumbai


Solution

Analytics

Deployment Engagement

Conventional

Tools Driven

Technology Focused

In house

Outsourced

Embedded

Domain

Business Driven

Technology as Enabler

On premises

Higher Capex

Better control

SaaS Model

Low Capex

Shared Model


IncreaseROI

Increased VAS

penetration

Revenue

Uplift

Increased Cross Sell /

Up Sell of VAS Services

Increased

Stickiness


Thank you

Email : [email protected] us at www.abibasystems.com