ReThink: Why Housing Matters Progress to Date 2 Agenda Background on HAI Group What Is ReThink? ReThink Impact to Date National Media Consumer Engagement Public Perceptions Whats Next ReThink 2016 Available Advocacy Resources About HAI Group 3 Built By Housing Authorities Industry controlled Trusted Partner since 1987 Mission driven Driving Independence and Innovation through Research and Products SOCIAL MISSION Built By Housing More than a quarter century of housing industry partnership Our New Initiatives Improve LIHTC DealsIndustry Accreditation 4 Strengthen community confidence Gain competitive edge and marketing advantage Attract investors and potential business partners who seek assurances of partner capabilities Better Terms Greater Control Reduce Dependency on Development Partners HAI Group Products Insurance Leading National Insurer Quality Coverage Competitive Pricing Hassle Free Procurement PHA Owned and Controlled Affordable Housing programs for RAD and LIHTC Online Training Convenient and Cost Effective Certifications (including PHM) Affordable Housing Operations Human Resources Maintenance Public Housing Risk Management Section 8 / HCV 5 Software that Increases Your Advantage Most Adaptable, Integrated, Cloud-Based System Housing Management and Financial Software Move Housing Strategies Forward Streamline Operations Flatten Your Expense Curve Automated workflows All-in-One Price Plan Our Research 7 Our Current Research Project 8 Our ReThink Partners 9 Industry Collaboration What is ReThink? National Public Awareness Campaign Tells the Story of Public Housing Supports Families Builds Communities Fosters Education Provides Stability Dispels Myths Improves Perception 10 Purpose of ReThink The ReThink Why Housing Matters Campaign: Share why housing matters Demonstrate success Challenge misperceptions Support HAs in their efforts to battle negative perceptions of public housing Create conversations about public housing 11 ReThink 2013 The ReThink Campaign reached 1.78M Americans the first year. Jewel Grammy Award winning singer-songwriter Public Service Announcements Media Campaigns Social Media sites ReThinkHousing Website Rethinkhousing.org 12 Visual Images that Display Facts About Public Housing 13 Videos That Tell Our Residents Stories 14 15 ReThink Home to Me Song Contest 16 454,495,000+ Total Impressions 452 Media Placements 22 Broadcast Hits Cumulative National Media Results Year 2 17 22,741 Plays 1,980 Followers 57,347 Web Visits 52,226 Video Views 3,830 Downloads American Public Engagement Growing 18 12,534 Page Likes 2015 Survey Highlights 19 Role of Public Housing 72% of Americans understand the role public housing plays for those making a living wage Awareness and Action 1 in 5 Americans surveyed are aware of ReThink and this audience is significantly more likely to support public housing Perception of Residents Today, Americans are more likely to believe public housing residents are hard-working members of society, and less likely to believe they are unemployed or underemployed Measurable difference in perception and understanding of public housing benefits since 2013 benchmark survey ReThink ReThink - Whats Next? 21 ReThink wants to engage with PHAs to promote film premieres in their city/region Bring Our Journey Home documentary to 25 cities nationwide How Can You Get Involved? 22 Leverage the film showing as a way to engage community, generate local media coverage and promote local stories that showcase the positive impacts of public housing. ReThink wants to help impact public housing discussions and perceptions on a community and local market level Provide Public Relations support to lead and execute all media support Outreach to local media to secure stories; work with local PHA executives and storytellers to prep for media interviews Turnkey tools to execute the film event Customized toolkit for executing event (including online invite, RSVP system, coordinating with local influencers, community organizations and PHA) Who Influences your Issues? Public Media Chamber of Commerce Business & Commerce Bankers Builders Landlords Institutions Academia Think Tanks & Thought Leader Associations Educator Groups Parent-Teacher Groups Community Groups Church Groups Policy Makers Congress Congressional Staff Federal Agencies HUD USDA State Government Local Government Mayors City Council Members County Commissioners Social Media Get Involved Get Your Message Out Share Stories That Support These Messages Public Housing Provides Stability Public Housing Fosters Education Public Housing Supports Families Public Housing Builds Communities Resources Visit Us rethinkhousing.org Like Us on ReThinkHousing Follow us on rethinktweets Share Stories About Why Housing Matters Advocacy Tools You Can Use 26 Free 8-part Advocacy Course on HTVN Designed to Help Housing Authorities: Build effective advocacy plans Educate and Inform decision makers about your impact in the community Build positive relationships that make difference. Whats Inside the Guide Advocacy planning process Strategies Messages, Advocacy Campaign Planning Toolkit Worksheets HAI Group Collaboration with PHADA and NAHRO PAHRC Report Source for Affordable Housing Research and StatisticsPotential Uses Powerful statistics on housing need Evidence of housing assistance impact Up-to-date data on assisted housing programs Free infographics talk to policymakers about your impact or the need for more housing assistance Powerful research and statistics to prove the work you do matters in reports, grant proposals and more Show the importance of your work What Others Are Saying About It The report shows that recipients of rental assistance report better economic outcomes and greater stability in comparison to low- income unassisted renters, and that the presence of assisted housing in a community has been shown to contribute to economic development and revitalization, and reduce homelessness. -National Housing Conference National Housing Preservation Database Identify potential landlords Identifying preservation partners Access complete data on local affordable housing stock Conduct site development research Identify areas where affordable housing may be in jeopardy of loss (ie expiring contracts) Data Can Be Used To: Whos Using the Database? 3,000 users The only source of De-duplicated Data on Federal Housing Assistance Community Reporting Tool Data extracts and Maps to make Data-driven Decisions Customizable data extracts for Annual Plan - Housing Needs Assessment Advocacy efforts Grant reports or proposals Median gross rent comparisons Mapping Analysis for Site development Affirmatively Furthering Fair Housing (AFFH) analysis Identifying neighborhoods of opportunity Potential Uses THANK YOUTHANK YOU Sherry Sullivan HAI Group 189 Commerce Court PO Box 189 Cheshire, Connecticut Phone: , ext. 403