rethink conf part 1

7/29/2019 Rethink Conf PART 1

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Rethink ConfRethink Conf

Date: 03/21/2013

Analysis of the session 'Rethink Conf' created with Tweet Category


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Session Rethink Conf

Introduction: Twitter analytics report of #rethinkconf, a semiannual conference focusing on strategic business usage of social media. Tweets have been divided into

categories for each speaker.

Statistics

Potential impact

Potential reach

Categories

Category Total

tweets

% Original

Tweets

RT Users

Pictures 164 19 97 67 65

Links 134 15 72 62 57

Jon Lombardo 88 10 57 31 37

Scott Monty 86 10 52 34 37

Replies 84 9 84 0 41

Adam Ostrow 71 8 38 33 42

Gemma Craven 66 7 42 24 30

Ric Dragon 64 7 34 30 41

Rest of categories 129 15 91 38 81

Charts

num.

tweets

time

2

05:1021 mar

1

06:37

2

08:05

78

09:32

144

10:59

165

12:26

143

13:53

215

15:21

135

16:48

num.

users

num.

followers

7

0-50

9

50-100

14

100-150

9

150-200

9

200-250

8

250-300

10

300-400

13

400-500

19

500-750

15

750-1000

13

1000-1500

31

1500-5000

4

5000-10000

7

>10000

num.

tweets

per user

num. users

851

212

153

104

55

32>5

Most Active Users

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers



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Pictures

Links

Pictures

Links

Pictures

Links

Pictures

Replies

Pictures

Links

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followers/

User

Pictures 164 19 97 67 65 668.713 307.977 2,5 4.738Links 134 15 72 62 57 325.730 135.115 2,4 2.370

Jon Lombardo 88 10 57 31 37 218.853 88.260 2,4 2.385

Scott Monty 86 10 52 34 37 195.091 66.998 2,3 1.810

Replies 84 9 84 0 41 144.033 47.111 2,0 1.149

Adam Ostrow 71 8 38 33 42 195.920 106.568 1,7 2.537

Gemma Craven 66 7 42 24 30 174.174 73.419 2,2 2.447

Ric Dragon 64 7 34 30 41 146.639 89.209 1,6 2.175

Callan Green 48 5 37 11 25 109.556 45.684 1,9 1.827

Others 40 5 29 11 25 94.617 59.820 1,6 2.392

Positive 37 4 21 16 27 69.025 36.087 1,4 1.336

Checkins 4 0 4 0 4 14.000 14.000 1,0 3.500



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5/9Analysis of the session 'Rethink Conf' created with Tweet Category

@gemsieGemma Craven

If you have a good product, don't be afraid in social. Let go of your fear

@ScottMonty #rethinkford #rethinkconf

Cat.: Scott Monty @gemsieGemma Craven

We need to think like consumers not marketers & then speak like

consumers @ScottMonty #rethinkconf

Cat.: Scott Monty

@HenrietteSveenHenriette Sveen

Great presentation and great talking to you @RicDragon Your strategy

thoughts are very helpful, will definitely read your book!#rethinkconf

Cat.: Ric Dragon @AstridVUAstrid Valen-Utvik

#rethinkconf Do it! Measure it! Improve it! And remember; fail fast and

do new things! Excellent @RicDragon!

Cat.: Ric Dragon

@linstafneLin Stafne-Pfisterer

#rethinkconf would have loved to be there! Thanks for tweets and

inspiration!

Cat.: Positive @janbarstadjanbarstad

Interessert i digital markedsfring, nytenking og sosialemedier? Flg

#rethinkconf i dag.

Cat.: Positive

@MPeltokangasMaria Peltokangas

#rethinkconf Getting a lot of ideas from @jonlombardo : Stump the

science and #piday by @generalelectric

Cat.: Jon Lombardo @arntNORArnt Eriksen

"Traditional advertising is like beating somebody over the head with a

stick". @JonLombardo at #rethinkconf

Cat.: Jon Lombardo

@knuthelgeKnut Helge Risheim

Live and real-time are key parts of content strategy. Jon Lombardo

#rethinkconf

Cat.: Jon Lombardo @jkfotoJon Kristian H

The social agency for the future is allways learning. #rethinkconf

Cat.: Gemma Craven

@DigitalHenrik

Henrik Alfheim

Mobile is a channel. Mobility is a behavior @gemsie #rethinkconf

Cat.: Gemma Craven @holmhelgesen

Thomas Holm Helgesen

.@takink: Marketing is a utility, not a tool make more noise.

#rethinkconf #Marketing

Cat.: Gemma Craven

@takinkTakin Kroop

Marketing is a utility, not a tool make more noise. #rethinkconf

Cat.: Gemma Craven @AstridVUAstrid Valen-Utvik

Why Sony Electronics are on Pinterest; People spend lots of time

there, its incredible viral (pins and repins) @CallanPaola #rethinkconf

Cat.: Callan Green

@PaulRakovPaul Rakov

Indeed! RT @ricdragon: Speak to brand values, not products@adamostrow #rethinkconf

Cat.: Adam Ostrow @gemsieGemma Craven

.@adamostrow showed #mashable as a future-proofed publisher.Helping brands stand for more than their products via content

#rethinkconf

Cat.: Adam Ostrow



@geirsnGeir S. Nodland

#rethinkconf Cool new term for me from @adamostrow "realtime

marketing" perfect for #SoMe best eksample the oreo superbowl ad.

Cat.: Adam Ostrow @KnutEspenBryhnKnutEspenBryhn

Sponsored stories in the News Feed perform multiple times better than

right side placed ads on Facebook #adamostrow #rethinkconf

Cat.: Adam Ostrow


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Glossary



Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.

Statistics

Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a

breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations

(tweets as part of a conversation between several users), check-ins and photos.

- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.

- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the

hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is

calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.

Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be

200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be

150 which would make a total of 350 impressions of the session.

- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the

hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the

previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150

followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not

everyone may have seen the hashtag and users can have other users in common.

- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated

by dividing the number of tweets between the number of users who have participated. RTs included.

- Average followers per user: the average number of followers that users of the session have. This figure indicates how

influential are the participants in our session. Given that the average number of followers that a Twitter user has is about

250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of

followers by the number of users who have participated.

- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.

'Tweets' are the ones containing only text.

ChaRTs

There are different types of graphs in the report Tweet Category:

Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet

and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most

or the least.

Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the

total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the

graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the

right, the higher influence of your users.

User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the

horizontal one the number of users who have participated.

Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories:

This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that

although a category may have a greater number of tweets that another one, it could have a minor number of impressions

(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and

number of RTs.


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ChaRTs:

Impact by category: This graph shows which category has the highest number of impressions and therefore the highest

impact.

Tweets by category Chart: This chart shows which category has the highest number of total tweets.

Users by category Chart: This chart shows which category has the highest number of users.

Table of categories:

This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the

session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is

worth taking a second to consider this table as very interesting conclusions can be obtained from it.

Page 3: User Rankings

Tweet Category offers different kinds of user rankings:

Most active users: the ones who tweeted the most using the hashtag. RTs included.

Most popular users: the ones who have the highest number of followers in the session.

Users with the highest impact: the ones who generated the highest number of impressions.

Most participative users: the ones who participated in more categories.

Most retweeter users: the ones who sent the highest number of RTs.

Most original users: the ones who sent the highest number of original tweets (No RTs).

rethink conf part 1

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