retailinstruments solution for car dealers

© RetailInstruments Ltd www.retailinstruments.ee [email protected]

Decision support system based on Consumer behavior analytics

Retail Instruments Communication with loyal visitors


WIFI – analytics: new information

•  What are the days with more returning/loyal visitors? •  Were you able to attract more people from overall people

flow in place of car exhibition (store, shopping mall)? •  What is the real people flow near the exhibited car? •  How attractive is the advertisement near or on the car? •  Cross audience. Is there (place your car is exhibited) any

customers who visit your car dealing center (potential customer)?


•  MAC-address •  Signal Strength •  Time Stamp

(!) Privacy and security •  No personal data collection or processing

involved, only aggregated statistics used. •  MAC addresses are hashed/encrypted

directly on the sensor, so the system operates with encrypted IDs, not even MAC addresses.

How does this work

Personal mobile phone with WIFI

Router identifies the MAC address and tracks the device

All aggregated data are sent to the cloud and visualized to the customer in private online platform

page


How does this work

•  The router installed in exhibited car “listens” the WIFI devices around the

car. The aggregated information sent to the cloud and are available online on customer’s personal page. The tool helps you to understand the effectiveness of the marketing campaign (car exhibition) and 24/7 monitor the customers’ behavior around your car.


•  Footfall around the car

•  Devices brand statistics

•  Loyalty/ RF-analysis:

•  Level % of returned visitors

•  Frequency of visits

•  Recency of visits

System collects and analyses the following data:

Main characters


How to contact loyal visitors?

Welcome _BRAND_ store!

In order to receive personal offers and discounts next time you visit us – please

provide your phone number:

+37258172099

Yes, please send me personal offers!

BRAND STORE Free WIFI

•  Make a personalized offer right at the moment returning visitors enter a store •  Ability to offer special price/discount/coupon for returning visitor •  Get an approval from every person to receive such personalized offers


Loyalty – returning visits


•  Simple tool for constant monitoring and control •  Increase Revenues:

•  Assess advertisement and marketing campaigns effectiveness •  Rent rates impact for car placement (in store/shopping mall) •  Measurable effectiveness of advertising •  Right time for promos/advertising

•  Audience analytics

How car dealers use this data


INDUSTRIES •  Fashion •  Cosmetics •  Electronics •  DIY •  Mobile phones •  Shopping Malls •  Fast Food

Retailers using WIFI-analytics

TARGET AUDIENCE / KEY USERS •  TOP-Management •  Operations Management •  Marketing •  Merchandising •  Sales, Commercial •  HR •  Business development/Rent


•  Projects: Moscow, St-Petersburg, cities with >1M population •  Benchmarking for 50+ shopping malls in Tallinn, Saint-Petersburg and

Moscow •  Presented in 120+ shopping malls in Russia •  Vast experience in retail and deep business processes understanding •  Strong R&D Team •  Technical support: own and by partners •  Cooperation with big consulting and engineering companies

About US


We’re proud to serve industry leaders


Retailinstruments ltd Lõõtsa 6 Tallinn, Estonia [email protected] www.retailinstruments.ee

For more information or personal presentation please feel free to contact us:

Contact information

retailinstruments solution for car dealers

Documents

exhibited car

car placement

car dealers

place of car exhibition

wifi analytics

personal offers

wifi devices

wifi router