The Mobile Tactics You

Need to Drive Sales

Presenter: Danielle Sullivan

WorkBook pg.69

Danielle Sullivan | Director of Account Services Danielle Sullivan has been with Liquidus from the inception of its programmatic media offering and currently oversees the entire account department. Danielle came to Liquidus with 5 years of automotive digital experience under her belt. She’s a University of Illinois graduate and currently resides in Chicago with her boyfriend and Instagram-famous pup, @MeesterWalter.

Mobile is the primary device for vehicle shopping research

HALF of car shoppers with mobile devices use them while at the dealership to compare prices to make sure they’re getting a good deal, read reviews and view model descriptions.

THE TWO STRATEGIES

THE TACTICS Geo-fencing Target individuals within a defined geographic location in real-time.

Location-Based Reach shoppers based on where they have physically been in the last 30 days and beyond - OR – Geo-fence locations to gather a pool of users exposed to the ad and remarket to those devices after the fact

CRM Targeting Convert your customer mailing list or emails to IP addresses and target those individuals online.

THE TACTICS Geo-fencing Target individuals within a defined geographic location in real-time.

Location-Based Reach shoppers based on where they have physically been in the last 30 days and beyond - OR – Geo-fence locations to gather a pool of users exposed to the ad and remarket to those devices after the fact

CRM Targeting Convert your customer mailing list or emails to IP addresses and target those individuals online.

THE TACTICS Location-Based Reach shoppers based on where they have physically been in the last 30 days and beyond - OR – Geo-fence locations to gather a pool of users exposed to the ad and remarket to those devices after the fact

CRM Targeting Convert your customer mailing list or emails to IP addresses and target those individuals online.

Geo-fencing Target individuals within a defined geographic location in real-time.

how to use it define it

dos and don’ts

THE TACTICS

Geo-fencing THE TACTICS

define it how to use it dos and don’ts

Geo-fencing THE TACTICS

how to use it Find shoppers where they are right now.

define it

dos and don’ts

Geo-fencing THE TACTICS

how to use it Find shoppers where they are right now.

define it

dos and don’ts

Where They Are Right Now

how to use it

Geo-fencing THE TACTICS

define it

dos and don’ts Radius Get creative Layering tactics

Location-Based THE TACTICS

define it how to use it dos and don’ts

Option #1 Use existing location data

Option #2 Collect your own user pool and remarket

Location-Based THE TACTICS

Where They Have Been

how to use it define it

dos and don’ts

Location-Based THE TACTICS

Multiple locations Get creative Layering tactics

how to use it define it

dos and don’ts

CRM Targeting THE TACTICS

define it how to use it dos and don’ts

THE TACTICS CRM Targeting

how to use it define it

dos and don’ts

THE TACTICS CRM Targeting

Make an impact Keep your list fresh Limit your message

how to use it define it

dos and don’ts

THE CREATIVE Format (rich media or static) 1.

2. 3. 4.

Size (320x50 – 300x250 – 300x50 – 320x480) Messaging Landing page

REPORTING AND ATTRIBUTION METHODS

Verified visitors, showroom visits, match-backs 1. 2.

3.

Impressions, clicks-throughs | rich media- interactions, interaction time, video play time UTMs and post-click analysis

Q & A