linkedin for car dealers
Post on 19-Oct-2014
1.586 views
DESCRIPTION
LinkedIn is one of the most effective networking tools available, and can help your sales staff fill the pipeline with future leads. See how to leverage the network at your dealership the right way.TRANSCRIPT
TODAY’S AGENDA:1. Introduction2. Why LinkedIn?3. Building4. Connecting5. Engaging6. Questions
ABOUT ME:•Marketing @PCG•Author at LinkedIn & Business Magazine•NJ Department of Labor Keynote Speaker•Founder of top 100 small business blog
Twitter: @themktgmechanicLinkedIn: www.linkedin.com/in/sbcmurphy
EVERYTHING IS RELATIVE
A TOOL, NOT A STRATEGY
ACT SHORT TERM, THINK LONG TERM
WHY LINKEDIN?
QUICK STATS:•More users than Twitter
(sometimes)•Majority aged 25-55•Mostly professionals and employed•Many report management positions
PROMISING DEMOGRAPHICS
BOOSTPOD SCORE
INCREASE CREDIBILITY
(Insert Your Picture Here)
OVERVIEW
Always have a picture
Keep descriptive titles
Be detailed
Add relevant links
Claim your profile!
SUMMARY
Let your personality shine
View from the top
Make contact easy
Keywords!
EXPERIENCE
Company + You
Include as much as you can
Keywords!
TESTIMONIALS
Ask customers
Ask vendors
Ask employers
Ask coworkers
OTHER
Education can be a great introduction in smaller communities
Add relevant websites and links
WHO TO CONNECT WITH:
Customers Colleagues
Vendors Community Influencers
ADD PEOPLE
Find existing connections or add new ones
OFFLINE TACTICS
Always ask customers for business cards
Add your profile to your business card
Include on all other social platforms and web assets
CREATE A SCHEDULE
Try to communicate with all of your contacts at least once a year.
note: only do this with people you’ve actually spoken to!
POST UPDATES
Company news
Industry news
Ask questions
COMMENT
Interesting updates
Congratulations
Questions
PAY IT FORWARDConnect others in your network that could benefit from each other.
BE A REAL PERSON!!!
QUESTIONS?
Twitter: @themktgmechanicLinkedIn: www.linkedin.com/in/sbcmurphy