retail trends 2020 - deloitte united states · 2020-05-13 · • economic malaise & brexit •...

Retail Trends 2020

#RetailTrends

2 | © 2020 Deloitte LLP. All rights reserved.

“The year of the activist”

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•

•


A L O O K B A C K A T 2 0 1 9

• Global warming – last decade confirmed as the warmest on record (NASA, NOAA, Met Office)

• 2 major heatwaves in Europe –June and July 2019

• Australian bush fires have destroyed 15 million acres of land with 1 billion animals feared dead

• Carbon dioxide levels are the highest that have ever been recorded

• 2020 likely to continue this trend (Met Office)


• Fashion and food industries combined account for 30% of global carbon emissions.

• Fashion industry emits more carbon than international flights & maritime shipping combined

• Fashion industry accounts for 20% of World’s water waste

• One truckload of clothing is landfilled or burned every second

• Food industry is responsible for 60% of global biodiversity loss

• £9.7bn of food waste in 2018 in the UK

• 5,000 items of plastic found per mile of beach in the UK

A L O O K B A C K A T 2 0 1 9

Source: Ellen McArthur Foundation, WEF


A L O O K B A C K A T 2 0 1 9

42% of millennials have

begun or deepened a

business relationship

because a consumer

company has a positive

impact on the environment.

World Economic Forum 2019 Global Risks

Report

79% of UK consumers think

it's now harder to trust

brands than before, and

46% say they’ve already

boycotted brands that don’t

share their values.

Ford Trends Report, p17 and 21

https://social.ford.com/content/dam/ford

social/en_US/articles/2020-ford-trends-

report/2020_Ford_Trends_Report.pdf

“Denmark is the leading country in the world, when it comes to

being climate conscious. Danes are generally more concerned

about sustainability than our European neighbours” says

Consumer and retail expert at Retail Institute Scandinavia,

Dorte Wimmer. CSR.dk: https://csr.dk/den-danske-forbruger-anno-2019-handler-mere-bæredygtigt

Updated with input from Nordics


A L O O K B A C K A T 2 0 1 9

Despite strong fundamentals confidence falls & spending slows

Growth of online Restructuring business and boardrooms

• Confidence declines• Fundamentals remain strong• Economic malaise & Brexit• Spending growth slows

• E-commerce now 21% of retail• Amazon & eBay 40% of the market• Niche players also driving growth• Repurposing of retail estate

• 9,169 store closures • 85,000 job losses• 57% more insolvencies in Dec• 30% FTSE350 changed CEO

Retail Trends2020


The re-invention of retail…continues

• Curated marketplaces• New digital experiences• 5G is coming

What’s next for retail?

R E T A I L T R E N D S

Purpose is the new Digital

• Conscious consumption• Inclusion is also a business

opportunity

Sustainability paradigm shift

• Retail’s circular future – reduce, re-use, recycle

• Radically transparent supply chains


Reduce packaging, reduce waste, reduce emissions

S U S T A I N A B I L I T Y P A R A D I G M S H I F T


Re-use grows as business and consumer look to extend the life of products through re-sale and rental



Re-cycling increasingly in demand



Brand trust is becoming a potent currency and will push brands to take bolder action in developing transparent supply chains



The proliferation of choice leads consumers to look for curated experiences

T H E R E - I N V E N T I O N O F R E T A I L C O N T I N U E S


Please provide pictures in high res

Digital is playing an increasingly important and creative role in the customer experience



t

Digital is playing an increasingly important and creative role in the customer experience



…and it will fuel the growth of connected spaces and immersive experiences



While recent attention has focused on sustainability; social, ethical and community purposes are likely to emerge further in 2020

P U R P O S E I S T H E N E W D I G I T A L


Move from exclusive to inclusive is just good business

P U R P O S E I S T H E N E W D I G I T A L


R E T A I L T R E N D S

This publication has been written in general terms and we recommend that you obtain professional advice before acting or refraining from action on any of the contents of this publication. Deloitte LLP accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication.

Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 1 New Street Square, London, EC4A 3HQ, United Kingdom.

Deloitte LLP is the United Kingdom affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NSE LLP do not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms.

© 2020 Deloitte LLP. All rights reserved.

retail trends 2020 - deloitte united states · 2020-05-13 · • economic malaise & brexit •...

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