retail scenario in u.s market

7/30/2019 Retail Scenario in u.s Market

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RETAIL SCENARIOANDSTRATEGIESOFU.S. RETAIL MARKETPresented by :-Chaitali Parikh


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RETAILSCENARIO Retail is the second-largest industry in the United States both in number ofestablishments and number of employees.

The U.S. retail industry generates $3.8 trillion in retail sales annually ($4.2 trillion iffood service sales are included), approximately $11,993 per capita.

Retail trade accounts for about 12.4 percent of all business establishments in theUnited States.

Single-store businesses account for over 95 percent of all U.S. retailers, but generateless than 50 percent of all retail store sales.

The retail industry accounts for about 11.6 percent of U.S. employment. Annual retailemployment averaged 15.3 million people in 2005. Ten year employment projectionsexpect retail to increase 11.0 percent, versus 14.8 percent overall.


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Top Retailers of U.S

Company Name Rank

1) Wal - mart 12) Home Depot 23) Kroger 34) Costco 4

5) Target 56) Sears Holding 67) Walgreens 78) Lows 89) CVS 910) Safe Way 1011) Toy R Us 26

12) Circuit City 2913) Dollar General 3614) A&P 4515) Albertson16) Food Lion


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Strategies of the Retailers


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Wal-Mart

Provide customer delight

Employee welfare

Diversity of services

Tracking new market through segmenting

Environment friendly

Supply chain innovation


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Wal-Mart

Social welfare schemes.

Expansions

Mergers and acquisitions

Sponsorships

Technological innovations


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Kroger

The main 3 strategies on which the store works are:-

1) Value heavy focus on price

2) Upscale emphasis is on service and product selection

3) Mainstream intended to serve the vast majority

The Others are:-

Expansion and mergers

Partnerships

Rebranding

The market place concept


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COSTCO Wholesale

A anti wal-mart shop

Take care of your employees.

Keep prices low.

Pay attention to the customer, not the competition.

Use surprise to create excitement.

Focus on a few core options.


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TARGETAcquisitionMacy's Coronado Center, Albuquerque, NM; Macy's Westminster Mall, Westminster, CA;

Robinsons-May Glendale Galleria, Glendale, CA; and Strawbridge's Springfield Mall,

Springfield, PA.

Sponsoring eventsAnnual Minneapolis Aquatennial, Museum of Modern Art, Weekend America radio, Oscars,

Emmys, Grammys, and the Golden Globes.

Mergers with

Designer Tara Jarmon, The Knot, Amazon Enterprise Solutions

Expansion In

New toy boutique, Ice cream chain, No of Stores, grocery.

Social Responsibility

5 percent of its pre-tax operating profit, The Target/Salvation Army Wish List, The Strength of Many

The Power of One


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FOODLION

Rebranding

Expansion New areas, no of stores

Environmental protection schemes

Remodeling of stores

Consulting services food sector


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ALBERTSONS

To create a shopping experience that pleases our customers

A workplace that creates opportunities and a great working

environment for their associates

A business that achieves financial success

Disinvestment

Segmenting and catering to the niche


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THE GREAT INDIAN ANDPACIFIC TEA COMPANY

Delighting customers

Unique solution

Reduced its store Segmenting on the basis of Demand and need. (Niche market)

Supply Chain Initiative

Online ordering and delivery service

Upgrading


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WALGREENS

One place for all

Innovativeness and grabbing the opportunity

High value products

Management dedicated to growth


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CVSPHARMACY

Expansion:-

New stores and technology to drive strong future growth - both

organically and through acquisition.

Promotion strategylaunch a loyalty card program, wrap up" their holiday

Segmenting on basis of

lap of luxury, one for all, kids both big and small, fit and fabulouspeople, people who it all.


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TOYS R US

New Ventures

In-Store and Online Expansion

Promotions techniques

online gift card service, appearing in movies and tv

shows holiday shopping, in-store events for new and

expectant parents

Social Welfare


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CIRCUITCITY

Six Sigma

In partnership

IBM, Napster etc Supply Chain Innovation

Social Welfare

Multi-Channel integration


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DOLLAR GENERAL

Expansion of its Dollar General Market format, larger stores

Realignment of its merchandising

Dollar General goes private

Social Welfare


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CONCLUSION

These are strategies which every retailers has successfullyimplemented

Social welfare:-

Sponsoring events:-

Opening new segment in the shop:-

Giving cards availability to customers:-

Mergers and acquisition

Catering to Niche market:-

One shop for all

Expansion


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THANK YOU

retail scenario in u.s market

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