resume march 2016

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AARON SPENCE 1620 Roosevelt Ave, Bottom floor Orlando, FL. 32804 (407) 765-1376 [email protected] PROFILE Driven Event/Experiential Manager/Brand Ambassador with extensive experience and a diverse background that includes: in-market promotions/event management, tour, trade shows, sampling, guerilla marketing, mobile marketing, logistics management, strategic planning, collegiate marketing, emceeing, brand ambassador, spokesperson, sampling, street teams, recruiting, training, scheduling, recapping/ reporting, video and photo, field auditing, and promotions. Industry experience includes: entertainment and promotional marketing. Collegiate graduate from the University of Central Florida with a Bachelors of Science Degree in marketing. Employment/Contractor History includes: Adelante, Ascent, ATN, Attack, Beloved Staffing, BMT, CPC, Encore, EcoTV, Eventpro, Full Access Experiential, Fusion, GC Events, GMR, MKTG, the AMP agency, Promosynthesis, RedPeg, Stevenson Group and a variety of other local and national agencies. Mechanically inclined with experience overseeing and working set-ups ranging from 3 – 12 hours. Experience managing teams of 2-20 brand ambassadors and up to 4 assistant managers. MOST RECENT ACTIVITY [Brand Ambassador] Audi/12 hrs of Sebring/Gail & Rice/March 17-19 [Brand Ambassador/Emcee] Geico/Central Florida Fair/RedPeg/March 3-6 [Brand Ambassador] Birthright Israel/UCF Market Day/Ascent/Feb 17-18 [Brand Ambassador] Geico/Daytona 500/RedPeg/Feb 19-21 [Brand Ambassador] Roche/Convention/Alt Terrain/ Jan 26-29 [Brand Ambassador] Audi/Rolex 24/Gail & Rice/ Jan 23, 24 [Brand Ambassador] Share a Coke event/Convention/Simplicity Branding & Mktg/Jan 20 [Brand Ambassador] Nintendo Holiday Mall Program/Mall Interactive Display/TMA/Nov 1-Dec 23 [Market Manager] Vitamin Water/13 wk vehicle team/Ignition, Inc/June-Sept [Field Market Manager] 7-Eleven/Slurpee 8 wk Mobile advertising/Attack/April-May [Field Market Manager] Boost Mobile/5 wk Mobile advertising/Lime Media/Jan- March ‘14 [Tradeshow Model] Int’l Builders Show/Bank of America Plinko game/EPS/Jan 12-15 [Tradeshow Model] Surf Expo/Modeling for a new clothing line/Liberated China/Jan 6-8 [Brand Ambassador] Adidas Disney Soccer Showcase/Sponsor/Direction Tour Mktg/Dec 26-Jan 3 [Brand Ambassador] Coors Light/Mountain man interactive character/Facetime/Jun- Dec ‘13

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Page 1: Resume March 2016

AARON SPENCE1620 Roosevelt Ave, Bottom floor

Orlando, FL. 32804(407) 765-1376

[email protected]

PROFILE

Driven Event/Experiential Manager/Brand Ambassador with extensive experience and a diverse background that includes: in-market promotions/event management, tour, trade shows, sampling, guerilla marketing, mobile marketing, logistics management, strategic planning, collegiate marketing, emceeing, brand ambassador, spokesperson, sampling, street teams, recruiting, training, scheduling, recapping/ reporting, video and photo, field auditing, and promotions. Industry experience includes: entertainment and promotional marketing. Collegiate graduate from the University of Central Florida with a Bachelors of Science Degree in marketing. Employment/Contractor History includes: Adelante, Ascent, ATN, Attack, Beloved Staffing, BMT, CPC, Encore, EcoTV, Eventpro, Full Access Experiential, Fusion, GC Events, GMR, MKTG, the AMP agency, Promosynthesis, RedPeg, Stevenson Group and a variety of other local and national agencies. Mechanically inclined with experience overseeing and working set-ups ranging from 3 – 12 hours. Experience managing teams of 2-20 brand ambassadors and up to 4 assistant managers.

MOST RECENT ACTIVITY

[Brand Ambassador] Audi/12 hrs of Sebring/Gail & Rice/March 17-19 [Brand Ambassador/Emcee] Geico/Central Florida Fair/RedPeg/March 3-6 [Brand Ambassador] Birthright Israel/UCF Market Day/Ascent/Feb 17-18 [Brand Ambassador] Geico/Daytona 500/RedPeg/Feb 19-21 [Brand Ambassador] Roche/Convention/Alt Terrain/ Jan 26-29 [Brand Ambassador] Audi/Rolex 24/Gail & Rice/ Jan 23, 24 [Brand Ambassador] Share a Coke event/Convention/Simplicity Branding & Mktg/Jan 20 [Brand Ambassador] Nintendo Holiday Mall Program/Mall Interactive Display/TMA/Nov 1-Dec 23 [Market Manager] Vitamin Water/13 wk vehicle team/Ignition, Inc/June-Sept [Field Market Manager] 7-Eleven/Slurpee 8 wk Mobile advertising/Attack/April-May [Field Market Manager] Boost Mobile/5 wk Mobile advertising/Lime Media/Jan-March ‘14 [Tradeshow Model] Int’l Builders Show/Bank of America Plinko game/EPS/Jan 12-15 [Tradeshow Model] Surf Expo/Modeling for a new clothing line/Liberated China/Jan 6-8 [Brand Ambassador] Adidas Disney Soccer Showcase/Sponsor/Direction Tour Mktg/Dec 26-Jan 3 [Brand Ambassador] Coors Light/Mountain man interactive character/Facetime/Jun-Dec ‘13 [Field Market Manager] Post Cereal Events/3 events/7 days @ AYF/GC Marketing/Dec 7-13th [Event Manager] Nintendo Holiday Mall Program/Mall Interactive Display/MKTG/Nov 1-Dec 23 [Brand Ambassador] GMC/Monday Night Football/Ride and Drive/Assist/Nov 5 [Field Manager] Post Cereal sampling/Managed 6 BA’s for 3 day event/Pierce/GC/Nov 2, 3, 6 [Brand Ambassador] Zumba Instuctor Convention/Registration, retail/Encore/Aug 25-27 [Brand Ambassador] Movie Premier/Coors Light/Mountain man interactive character/Facetime/July 25-26 [Brand Ambassador] Ocean Potion/Sand sculpting contest/Victory/April 25-29 [Brand Ambassador] Sabra Hummus/Local guerilla tour in central FL/Method Models/April-July [Brand Ambassador] Nintendo 3DS Tour/Interactive display on college campus/MKTG/April 11-14 [Tradeshow Model] CTIA Wireless Convention/Verizon/Xperia Play/Marketing Werks/March 23-25 [Brand Ambassador] Mt. Dew Tour/Sampling at sporting event/Promosynthesis/Nov 10th

[Brand Ambassador] Snickers Marathon/Rock & Roll Marathon/Assist/Nov 3, 4 [Model] Champs Sports/Photoshoot – internal corporate usage/Benz Models/Oct 12, 13 [Brand Ambassador] ADA Convention/GlaxoSmithKline booth/Stevenson Group/Oct 9-11 [Brand ambassador] Blue Cross Blue Shield/Home Show, Orlando/ATN/Oct 8th [Model] Stock photography/Orlando/John Paul Careless/Oct 3rd [Brand Ambassador] GMC Monday Night Football/Ride and Drive/Assist Marketing/Oct 1, 2 [Model] Xante liqueurs/Night-club promotion/Signature Concepts/Sept 29th [Team Lead] Microsoft Xbox Kinect Tour/Mall Interactive Display/Attack/Aug 29-Oct 24

Page 2: Resume March 2016

DETAILED AND EXTENSIVE WORK HISTORY

- GC Marketing: Managed a 7-day program for Post Cereal at an American Youth Football tournament. Oversaw 4 BA’s and managed all in-market logistics.- Lime Media: Drove a branded truck for Boost Mobile 9 hrs a day all over Central Florida.- MKTG: Mall Manager for Nintendo’s Holiday Mall Program. Nov-Dec ‘10

- 1 ½ month program, managing 16 staff and 4 assistant mangers.- Responsibilities: fully accountable for mall operations and staff management; weekly

timesheets; scheduling; facilitate 8 hour training session for assistant managers and staff; event reporting; coordinate and oversee load in and load out of entire footprint, etc.- Glaceau Vitamin Water: TOUR Manager/Vehicle Emcee, Feb ’05 - Aug ‘06 - Responsibilities: Coordinate events, help with scheduling, drive wrapped vehicle to and from events, oversee brand ambassadors, train ambassadors on brand messaging, emcee duties (engage the consumer with games/prizes and brand messaging via mic), light set up and break down of tents/banners, sample product, etc.Business accounts in Orlando/Tampa increased from 3 to 15 while employed!- Attack Marketing: Lead brand ambassador (overseeing 8 staff daily) for Microsoft Xbox 360 Kinect tour in Tampa, FL. 8 week program.- Attack Marketing: Team lead for an 11-week corporate-wide Quizno's delivery service marketing campaign in Orlando. - Awarded top sales bonus - GT Events: Manager of 4-day Cartoon Network promo at OCCC, overseeing staff.- Attack Marketing: Manager of Disney’s Prince of Persia event at Pleasure Island, overseeing staff.- Attack Marketing: Manager of Disney’s UP movie event at Pleasure Island, overseeing staff.- MKTG: 5-week Nintendo Wii promotion/product demonstrator.- Red Bull: Vehicle ambassador for 8 months in Orlando.- GMR: 5-week Hershey's Chocolate promo in the Florida mall.- ATN: ESPN RV tour, Orlando, at the Amway Arena. 3-day event.- Ascent Talent: Model/ambassador for Ball Park Franks at the Dew Tour ’08 in Orlando. 4-day event. - Attack Marketing: Ambassador for Canon Cameras at Superbowl XLIII in Tampa.- ATN: Model/ambassador for weeklong Adidas soccer promo at Disney’s Wide World of Sports. - Ogilvy: Model/ambassador for Skintimate at the National Dance Championships at Disney. - Ogilvy: Product demonstrator/spokesperson for SC Johnson in Tampa. 10 week program.- Adelante Live: Model/ambassador for BK Studio at Universal Citywalk. 8-week program.

- Hundreds of other promotions from ’03 – Present. Companies: Action Event Pros, Adelante, Ascent, Assist Marketing, ATN, Attack, Beloved Staffing, BMT, CPC, Encore, EcoTV, Eventpro, Full Access Experiential, Fusion, GC Events, GMR, MKTG, the AMP agency, RedPeg, Stevenson Group, etc.

Clients: Adidas, ALS, Boost Mobile, Burger King, Cartoon Network, Coca Cola, Disney, Microsoft, Nintendo, SC Johnson, ESPN, IBM, Pollo Tropical, Marshalls, IMAX, Panasonic, Red Bull, Vitamin Water & Vitamin Water Energy, Nestea, Target, Sambazon, Full Throttle, Monster Energy, Hershey’s, Canon, Ball Park, Fairwinds Trade Union, Skintimate, Fifth Third Bank, 7-Eleven, Post Cereal, Nike, Blackberry, Nature's Valley, Majestic, Regal Cinemas, Coors Light, Jack Daniels (Gentleman Jack, Tennessee Honey) and many, many more!

HIGHLIGHTS OFQUALIFICATIONS

- Marketing Degree- 10 years promotional experience, including management, tour, team lead, emcee positions.- Hardworking, detail-minded, always positive and energetic- Strong written and oral communication skills- Demonstrated ability to effectively work with little or no direct supervision

EDUCATION: University of Central Florida

Page 3: Resume March 2016

- Bachelor of Science in Marketing