resume and portfolio - kevin s. goff
TRANSCRIPT
Kevin S. GoffMicrosoft SQL Server/Business Intelligence
ProfessionalResume and portfolio
http://www.KevinSGoff.net (Website/Blog/Webcasts)
[email protected] (Email)
Table of Contents• Who am I – General Biography
• General Philosophies
• Resume– Career highlights and awards
– Major clients I’ve worked for
– Where am I working now?
– What have I been doing the last few years?
– Before that…and then the early years
– References
• My years as an instructor/curriculum author– Overall accomplishments
– Instructor Courseware Examples (note, I’ve included several)
– Supplemental Multimedia Courseware
– Instructor Student Feedback (4 slides)
• SQL Server MVP– General MVP Information
– Community Contributions/Community speaking/Blogs
– Conference Speaker
– Columnist in CoDe Magazine
– BDBI Radio Webcasts and other Microsoft webcasts
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General Bio• Industry Developer/Architect and instructor/author since 1987
• Highly skilled in SQL Server/Business Intelligence, .NET, Crystal Reports
• Deep knowledge in T-SQL-SSIS-SSAS-SSRS-MDX-Data Warehousing-BI w/SharePoint-PerformancePoint Services
• Deep experience in custom, line of business applications for many industries
• Microsoft SQL Server MVP from 2010-present (.NET/C# MVP from 2005-2008)
• Columnist for CoDe Magazine 2004-2013 (Baker’s Dozen Productivity Tips Series)
• Conference/Community event speaker (SQL Live!, SQL Saturday, SharePoint Saturday, CodeCamp, User Group events in the Mid-Atlantic)
• Webcast series on SQL Server/Business Intelligence Topics (http://www.BDBIRadio.com)
• Leader author on one book, contributing author on another
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General Philosophies
• I’m a strong proponent of the Kimball Methodology for Data Warehousing/Dimensional Modeling, and I actively promote recommend practices in building data warehouse/analytic applications– I can tie methodology to practice, and results/outcomes. So while I strongly promote architecture, I remain highly sensitive to
functionality that clients request.
– I am a firm believer in meaningful prototypes/proof-of-concept models.
– Even though the marketing of self-service BI tools favor RAD techniques, even to the point of eschewing data modeling, I still recommend that companies shape data into star-schema models, because the tools can leverage these models the best
• I have deep knowledge of Data Modeling, ETL with SSIS and T-SQL, MDX, SSAS, SSRS, PerformancePoint Services, PowerPivot, Power View, and the BI features of SharePoint.
• I help clients with tool choices, because of my approach/experience in identifying which tools will fit best
• Because of my deep knowledge of the SQL/BI tools, I can serve in a technical mentoring role and as an exemplar on using the technology to solve problems
• I stress intellectual honesty in client communications, even when the advice might seem contrary to strategic direction from Microsoft. For instance, I’ve made clients aware of the issues in SSAS Tabular
• I have extensive experience in line of business applications, having worked for many companies.
• I can work on any phase of BI/SQL Data Warehousing applications – data model design, ETL frameworks, creating OLAP applications, writing MDX code, & building reporting/client interface modules
• I worked heavily in .NET from 2002 to 2008 and was a C#/.NET MVP from 2005-2009. I still keep up with the .NET world and understand the integration points between .NET & SQL/BI applications
• Unlike some in the industry who view these as separate paradigms, I see an organic evolutionary relationship between data warehouses/data marts and BI/OLAP applications.
• An architect/writer/speaker/technical mentor, bringing great value through both depth and versatility
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Summary Resume/Career Highlights
• Developer/consultant/architect for business applications since 1987
• Won awards from U.S. Dept of Agriculture from 1989-1992 for systems automation
• From 1998-2003, Lead/developer and product manager for vertical market application used in Consumer Packaged Goods Industry (clients included Keebler, Tyson, Land O’Lakes, etc). Special citations from Land O’Lakes and American Dairy Brands
• Lead developer for State Medicaid Agency solutions in Indiana, Pennsylvania, and Florida, special citations from Indiana Medicaid
• From 2004-present, regular columnist for CoDe Magazine (Baker’s Dozen Productivity Series), 40 articles, each presents 13 tips on .NET/SQL/BI topics
• Microsoft MVP from 2005 to present (2005-2009 in .NET/C#, 2010-2014 in SQL Server)
• From 2008 to 2012, lead instructor and Practice Manager for SetFocus, LLC – taught hundreds of students in SQL/BI areas, wrote large amounts of custom courseware, assisted many students in obtaining employment, and ran a consulting division where client work was integrated into the electronic classroom
• Along the way, dozens of client database/BI applications (as a consultant, architect, or training/mentor) in industries such as real estate, manufacturing, Medicaid, advertising, publishing, fashion, education, health care). Mentored the Federal Reserve in NYC on data warehousing/PerformancePoint Services/Reporting Services
• Presented five conference sessions at SQL Live! in Orlando (most sessions for any one speaker) in December 2012, 4 sessions in November 2013, and three sessions in Vegas in March 2014
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Major clients I’ve worked for
Clients where I have done significant work with SQL Server/Business Intelligence, SharePoint, .NET, and other software/database tools:
– Severstal
– United Health Group
– SetFocus
– Maggy London
– eScholar
– Federal Reserve
– Department of Agriculture/WIC Program
– State Medicaid Agencies (Pennsylvania, Indiana, Florida)
– Texas Eastern Transmission
– Citigroup
– Thomcomp – Thomas Publishing Company
– Companies in the Consumer Packaged goods area:• Keebler, Land O’Lakes, Chef America, Tyson, Kozy Shack, Ore-Ida, Warner-Lambert, Aurora Foods,
American Dairy Brands
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Where am I working now?As of July 2014, I’m working for two clients, with both contracts to finish at the end of 2014.
– Severstal, LLC
• Have worked there from March 2013 to present.
• Consultant/architect for Business Intelligence Applications using SSIS, SSAS, SSRS, and Data Warehousing
• Internal training on T-SQL, SSAS, SSRS, SSIS, and Data Warehousing methodology
• End user training on accessing OLAP cubes from Excel
– Camarena Health
• Have worked for them from November 2013 to presentConsultant/architect for Business Intelligence Applications using SSIS, SSAS, SSRS, and Data Warehousing
• Built a data model and OLAP solution for Patient demographics, Provider trends, Visit Wait Analysis, Diagnosis code reporting
• Also performed verification and logic fixes to legacy stored procedures for accuracy
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Where having I been working last few years?
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TimePeriod
Company Description
Nov2012 toApril2013
UnitedHealthGroup
Developed and enhanced SSIS ETL Framework Developed SSAS Prototypes and Month-end
processing procedures
April2007 toNov2012
SetFocus,LLC(PracticeLeadManagerandInstructor)
Business Intelligence Practice Lead, Trainer andcourseware author for Microsoft Business IntelligenceMaster’s Program
Developed and maintained internal businessintelligence applications using SharePoint and SQLServer and all tools in the BI stack
Consultant/architect for companyconsulting/database reporting projects (w/ U.S.Federal Reserve, Maggy London, eScholar)
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Going back in time….
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Time Period Company DescriptionJuly 2007 to Dec
2007HLN Consulting
(SubContractor)
Developed SQL stored procedures and SSRS reports as part of ASP.NET application for Los Angeles
Public Health Department
Oct 2006 to
May 2007Prenia Corporation
(Subcontractor)
Converted Visual FoxPro modules to SQL Server, ASP.NET 2.0 and AJAX
Constructed stored procedures and database-level custom paging for results
Jan 2006 to
May 2007Develisys Corporation
(Web Developer/Architect)
Develop order entry application in ASP.NET 2.0 and SQL Server
Also built data model, stored procedures, architecture, data mart
Feb 2006 Sanofi-Aventis (Single Contractor) Developed .NET reporting piece for I.S. Surveys
Nov 2005 Lion Bridge and Microsoft Writing C# exam questions for VS2005 certification
Jul 2005 to
Jan 2006CitiGroup - NYC
Financial Services CompanyContractor: 2 developer team
.NET Cost Management, client-server application.
Writing SQL stored procedures and designing/building cost analysis reports/graphs in C# and Crystal
Reports
Jul 2004 to
Jan 2006Hagerty Insurance – Michigan
Agency for collector autos/boats
Contractor: 8 developer team
.NET Insurance Policy-Rating and Accounting System
Designed and developed Document Generation System (DEC pages, worksheets, over 200
letters/forms) for batch/on-line printing/emailing/faxing
Designed and developed accounting functions and reports (customer and broker financial statements,
as well as check generation)
Wrote many SQL stored procedures, functions and C# classes
Oct 2003 to
Jan 2005Thomcomp Inc. – PA
Subsidiary of Thomas PublishingContractor: 4 developer team
Sales/advertising application using Visual FoxPro and SQL Server.
Sales/commission reporting, and sales proposal/contract generation using Microsoft Word
automation
Jul 2003 to
Oct 2003Insurance Data Processing –PA
Policy, claims and billing software for
Property/Casualty insuranceSr Developer: 8 developer team
Homeowner’s insurance application using Visual FoxPro and SQL Server
Financial reporting, user-interface modules,
Dec 1996 to
Jul 2003Synectics Group, Inc. – PA
Software vendor for Trade Promotion
Management SystemManager/Developer : 5 developer team
Vertical market application: Consumer Packaged Goods (Visual FoxPro, .NET, and SQL Server)
Lead Developer, also coordinator of company Product Advisory/Steering Committee for
defining/prioritizing product enhancements.
Involved in company internal training.
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The early years
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TimePeriod
Company Description
Jun 1995
to
Nov 1996
Myers & Stauffer, CPA - KS/PA/IN
Accounting Software for government
Health Care Agencies
Team Leader/Developer: 11 developer
team
Involved in development of following using Visual FoxPro:
o Hospital cost reporting/auditing applications
o Medicaid patient assessment applications
o Nursing Home Information systems
o Custom reporting for Nursing Home Management Review Teams.
Also managed Visual FoxPro class libraries.
Nov 1994
to
Jun 1995
Texas Eastern Transmission – TX/PA
Subsidiary of Panhandle Eastern
IT Manager-Programmer/Analyst
Developed the following applications using FoxPro:
o Budget/Capital Tracking
o Department of Transportation pipeline inspections for pipeline valves, corrosion, and leakage survey.
Also managed internal network and provided network/desktop support for over 150+ users.
May 1993
to
Nov 1994
Spring Ford Knitting - PA
Manufacturer garment apparel industry
Contractor: 4 developer team
Developed the following applications using FoxPro:
o Production control reporting system
o Payroll/Labor Analysis
o Material requirements for Thread/Label usage
Jul 1989 to
May 1993
EDS/GA State Health/USDA – GA/PA
(Sub-contractor)
Developed the following for USDA/Georgia WIC using FoxPro and C++
o Reporting applications for vendor monitoring, caseload and financials
o An automated assessment and voucher-printing system - implemented in over 200 public health clinics across
Georgia.
Nov 1988
to
Jul 1989
Diversified Data Systems – PA
Hardware/software vendor
Programmer/Analyst: 2 developer
team
Developed the following client applications using FoxBase:
o Court reporting tracking system
o Real estate property sheet system
o Personnel agency applicant tracking system
Feb 1988
to
Nov 1988
Management Resources Intl. – PA
Management Consulting, Data
Conversion, and software services
Programmer/Analyst: 2 devel team
Developed the following client applications using QuickSilver and FoxBase
o Order entry/reporting system for safety supply stores
o Job Applicant tracking system
Also worked with business analysts to produce reports for a Gas/Power company from raw actuarial data.
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Professional References
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Name Contact Relationship
Andrew Brust [email protected] Former Microsoft Regional Director
Michael Gaskin
[email protected] Client, Camarena Health
Norman Earl Godwin
[email protected] Former Vice-President, Synectics Group, Inc.
Jeff Jacob [email protected] Former student and protégé
Jonathan Lefkowitz
[email protected] Client contact – Maggy London
More references are available upon request
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My Years as an Instructor – Overall accomplishments
• From 2008 to 2012 I was the leader trainer and SQL Server/BI Practice Manager for Setfocus LLC, a former Microsoft Gold Partner for Learning Solutions
• I built their BI practice, taught all BI/SQL/Data Warehousing classes, built many custom classes and courseware
• I managed/mentored multiple trainers in my functional areas
• I taught (literally) thousands of student/weeks over the five year period
• I also performed corporate SSIS/SSRS training for multiple companies, and performed a week-long training on PPS/BI with SharePoint for the Federal Reserve in April 2011.
• I also started a consulting division in SetFocus in late 2011 and brought 2 clients into SetFocus where we performed custom SQL/BI work
• I developed several custom books (nearly 100 slides/100 pages) in the areas of T-SQL programming, Data Warehousing, SSAS, SSRS, MDX, BI with SharePoint, etc.
• From 2009 -2012 I had the highest trainer rating across all company instructors
• Regularly I worked with students to prepare them for technical interviews
• I build 100+ of custom videos using Camtasia Studio to supplement courseware
• My extensive experience as a developer/consultant always put me in the strongest possible position to correlate training and content to job-specific practical applications
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Instructor Courseware examplesExcerpt from “MDX Essentials”, an 80-page custom course book I wrote
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Instructor Courseware examplesExcerpt from “T-SQL Essentials”, an 80-page custom course book I wrote
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Instructor Courseware examplesExcerpt from “BI with SharePoint Essentials”, an example of Excel Services, built against an OLAP cube, deployed to SharePoint, and then accessed via PerformancePoint Services
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Instructor Courseware examplesExcerpt from “BI with SharePoint Essentials”, an example of PerformancePoint Services
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Instructor Courseware examplesExcerpt from “BI with SharePoint Essentials”, an example of PerformancePoint Services of a KPI scorecard with “hot-links” to multiple stacked analytic charts
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Instructor Courseware examples
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In a custom course I wrote on Data Warehousing, I start off with different business overview scenarios
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Instructor Courseware examples
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In a custom course I wrote on Data Warehousing, I talk about different Fact/Dimension relationships, such as role-playing dimensions
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Instructor Courseware examples
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I’ve written many custom exercises – one is a T-SQL allocation exercise. It’s a good exercise not only on data handling, but also demonstrates issues with different data types
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Instructor Courseware examples
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I’ve written many custom exercises – one is a T-SQL allocation exercise. It’s a good exercise not only on data handling, but also demonstrates issues with different data types
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Instructor Courseware examples
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I’ve written many custom exercises – one is a T-SQL allocation exercise. It’s a good exercise not only on data handling, but also demonstrates issues with different data types
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Instructor Courseware examples
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I’ve written many custom exercises – one is a T-SQL allocation exercise. It’s a good exercise not only on data handling, but also demonstrates issues with different data types
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Instructor Courseware examples
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This is a client report in SSRS (against an OLAP cube) that I turned into a classroom exercise. This is one of many examples of “real-life” application content I brought into the classroom
Cascading ParametersCascading Parameters
Drilldown to subreport details
Output Options
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Instructor Courseware examples
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• Business example of both Role-playing and M2M in SSAS OLAP
One Date DimensionCan look at Material Produced by Production
Date, Promise Date
Can look at Regrades by original Production Date, by Regrade Date, etc.
M2M relationshipA material line can have multiple
Responsible/Reporting Units
A single Responsible/Reporting Unit can span multiple lines
We have a UnitXLine bridge table, so that we can analyze the summary of regrade volume as a % of
total production volume
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Instructor Courseware examples
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• Business example of both Role-playing and M2M in SSAS OLAP
• The Fact/dimension usage becomes a level of abstraction
One single date can be used as an Invoice Date, or a Paid Date, or a PO Date in a transactional
spending table
An account might be the invoicing account or the PO account
A department might be the invoicing department or the PO department
SSAS Tabular does not support these relationships directly, and is therefore not a
level of abstraction. You must write DAX code to support.
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Multimedia Courseware• I’ve used Camtasia for years to create multimedia demos to supplement class content• Here are a few of the videos I’ve created:• SSIS:
• Data Profiling Task:• http://www.commongroundsolutions.net/DataProfilingTask.zip
• Multicast and Excel Handling• http://www.commongroundsolutions.net/Multicast.zip
• Using the T-SQL Merge/stored procedure as part of an SSIS package• http://www.commongroundsolutions.net/UsingMerge_Insert_Update.zip
• Dynamic version of a conditional split using a ForEach ADO Enumerator• http://www.commongroundsolutions.net/ProductCategoryExtract.zip
• SSAS:• Analysis Services Report Actions
• http://www.commongroundsolutions.net/reportActions.zip• Introduction to creating SSAS OLAP Cubes
• http://www.commongroundsolutions.net/SSASIntro.zip• Differences between MOLAP and ROLAP
• http://www.commongroundsolutions.net/MOLAP_ROLAP.ZIP
• MDX:• Using GENERATE to produce a nested TOPCOUNT
• http://www.commongroundsolutions.net/MDX_Generate_TopCountWithinTopCount.zip• Using ParallelPeriod and PeriodsToDate
• http://www.commongroundsolutions.net/MDX_ParallelPeriod_PeriodsToDate.zip
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Instructor Student feedback
• The following are a few student testimonials and evaluations
• I have more statistics and testimonials if you need more – these are a few of the highlights
• An important context here is one of outcomes – I have many testimonials where the content and training I’ve provided have led to people obtaining (and keeping) contracts and jobs
• Because of my substantial amount of industry experience (which I continued even while as an instructor), I was viewed as an exemplar on teaching technology to meet business interests.
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Instructor Student feedback
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Instructor Student feedback
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Instructor Student feedback•Overall Q4 2010 + 2011 trainer evaluation ratings (based on 10 point eval system)•Taught approximately 325 student/weeks (75% of students fill out evaluations)•#1 Company trainer 2009 through 2012 based on evaluation ratings• 9.98 trainer evaluation rating for Q3 2011 (company record)•No single week with an avg eval rating less than 9 in over 2 years (company record) •8 consecutive full quarters with overall average of 9.5 or higher (company record)
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Microsoft MVP Recipient (General)
• I’ve been a Microsoft MVP every year since 2005 (10 straight years)
• 2005-2009 for C#/.NET
• 2010-2014 (present) for SQL Server
• The main efforts tied to my MVP status are:
– Community Speaking at SQL/Sharepoint/.NET Events and user Groups (about 20-25 sessions a year)
– My articles in CoDe Magazine (columnist since 2004)
– My new weekly SQL/BI Webcast (BDBI Radio)
– 13-part Microsoft webcast in 2012 on SQL Server
– Occasional blogging
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Microsoft MVP Recipient - Community speaking
• I’ve been speaking at community events since 2005, about 20-25 a year
• SQL/SharePoint Saturday, CodeCamp, and User Group events in Mid-Atlantic.
• I presented five sessions (most of any speaker) at SQLLive! in Orlando in Dec. 2012 , avg eval scores were 4.54, 4.5, 4.3, 4.33, and 4.5 for the sessions
• Partial list of Topics over the last 3 years:– New Features in SQL Server 2012
– Columnstore index in SQL Server 2012
– Getting the most of PerformancePoint Services 2010
– BI with SharePoint 2010
– Integrating .NET with BI applications
– Integrating SSRS with SharePoint 2010
– Overview of SSAS 2012 Tabular Model
– What’s new in SSIS 2012
– Change Data Capture in SQL Server 2012
– Reporting Services for Application Developers
– Building Maps in SSRS
– Integrating MDX with OLAP applications
– Transact SQL for Application Developers
– Building SSAS OLAP Databases
– Differences between SSAS Tabular and SSAS OLAP
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Microsoft MVP Recipient - Conference Speaking
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• I’ve been part of the Live 360 Conference brand (SQL Live) since 2012.
• Did 5 sessions in Orlando in 2012
• Did 4 sessions in Orlando in 2013
• Did 3 sessions in Las Vegas in 2014 (evalresults not yet available)
• Key point – my average eval rating in every category exceeds the speaker average
Microsoft MVP Recipient - Code Magazine
• Since 2004, I’ve been a regular contributor for CoDe (“Component Developer”) Magazine, with a column called “The Baker’s Dozen”
• Every issue I write 13 productivity tips on different Microsoft technologies
• From 2004 to 2009 I wrote a mix of articles on .NET and SQL Server
• From 2010 to present I write almost exclusively on SQL/BI Topics
• I’ve authored 40 articles total, here are some of the most popular ones– 13 Tips for building a Tabular Model in SSAS 2012 (Jan 2013, very popular article)
– 13 Tips for Optimizing SQL Queries (Part 2 of 2) (Nov 2012)
– 13 Tips for Optimizing SQL Queries (Part 1 of 2) (July 2012)
– 13 Tips for Building SSAS OLAP Cubes (Mar 2011)
– 13 Tips for SSIS 2008 (Jul 2010, received feedback this helped developers greatly)
– 13 Tips for LINQ (July 2007)
– 13 Tips for building ASP.NET Lookup pages with SQL Server (Mar 2007)
– 13 Tips for .NET Remoting (May 2006, Polymorphic Podcast commented, “best article on topic”)
– 13 Productivity Tips for ADO.NET 2.0 (Jan 2006)
– 13 Tips for Building a Distributed .NET Application (July 2005, very popular article)
– 13 Tips for the WinForms DataGrid (Nov 2004, debut article, was received extremely well)
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Microsoft MVP Recipient - Code Magazine (feedback)
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Microsoft MVP Recipient - BDBIRadio webcast
• In late 2012, SetFocus LLC (company I trained for) went bankrupt.
• That left many students in limbo regarding their quest to learn the SQL/BI tools. This is a way to help some of them continue their learning path.
• I’ve been writing articles on .NET and SQL/BI topics for CoDe Magazine since 2004, and have always wanted to bring a live, interactive element to the content of my articles
• I’ve been a Microsoft MVP since 2005 and I believe very strongly in helping other developers to ascend the learning curve
• So on January 20th 2013, I started a weekly webcast, 13 tips on a specific SQL/BI area each week
• http://www.bdbiradio.com/
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Microsoft MVP Recipient – SQL 2012 MS Webcasts
• In March of 2012, I began a weekly 13 part series with Microsoft Technet on new features in SQL Server 2012
• 13 topics (each one about an hour in length)– New SQL 2012 Columnstore Index
– New T-SQL 2012 Features
– New SQL 2012 FileTable feature
– New Features in SSIS 2012 (2 webcasts)
– New BISM in Analysis Services
– New SSAS Tabular Model (2 webcasts)
– New PowerPivot 2.0 Features (2 webcasts)
– New Language Features in DAX 2.0
– New SSRS 2012 Integration with SharePoint 2010
– New Power View Reporting Tool
• http://blogs.technet.com/b/jweston/archive/2012/03/28/sql-2012-free-training-one-blog-post-13-webcast-recordings-mvp-kevin-goff.aspx
• http://blogs.technet.com/b/jweston/archive/2012/03/06/free-online-training-the-baker-s-dozen-13-part-live-webcast-series-on-sql-server-2012-starting-march-23rd-june-15th.aspx
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Microsoft MVP Recipient – Blogging
• Because I write so many articles (that eventually become free on Code Magazine’s website) and do many webcasts, I only write blog entries on occasion
• However, here are some extended blog entries I’ve done the last few years. They demonstrate my focus on “deep-dive” approaches:
– http://kevin_s_goff.typepad.com/kevin_s_goff_weblog/2010/11/11-07-2010-setfocus-bisql-masters-program-tip-ssrs-2008ssrs-2008-r2-olap-reports-and-overwriting-mdx-parameters.html
– http://kevin_s_goff.typepad.com/kevin_s_goff_weblog/2010/05/05-24-2010---setfocus-bisql-masters-program-tip-change-data-capture-in-sql-server-2008.html
– http://kevin_s_goff.typepad.com/kevin_s_goff_weblog/2010/03/03082010-setfocus-bisql-masters-program-tip-sending-an-email-inside-of-ssis-to-a-gmail-account.html
– http://kevin_s_goff.typepad.com/kevin_s_goff_weblog/2010/01/1-17-2010---setfocus-bisql-masters-program-tip-when-prevmember-alone-isnt-enough-in-mdx.html
– http://kevin_s_goff.typepad.com/kevin_s_goff_weblog/2009/12/12-23-2009---setfocus-bisql-masters-program-tip-resolving-the-issue-of-multiple-join-statements-and-multiple-aggregations.html
– http://kevin_s_goff.typepad.com/kevin_s_goff_weblog/2009/12/12-21-2009-reason-1-of-a-list-of-thousands-of-reasons-why-mdx-is-important.html
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