Cynthia Kaump Modern Communicator

PROFESSIONAL EXPERIENCE

FORSYTHIA GROUP, LLC Jan 2010 – present

Independently owned modern communications, media relations and marketing company advising political candidates, private

corporations and non-profits on public presentation, image, and assisting in media relations through election season and each

term of political career and start up process through continual company growth.

Founder, Political Consultant/Media Specialist

Responsible for managing public image of political candidates and companies conveyed through local, regional, national

and international media; Consult candidates and Tier 1 in corporate structure on public presentation; speech writing;

Media communication; social network and new media management

• Handle all media inquiries and generate all communications to the media concerning events, issues and client

appearances

• Prepare clients for media and all public appearances in terms of what to say and how to say it

• Produce/write campaign speeches, public presentations, op-eds, articles, newsletters, white papers and web

content

• Create text for client web pages

• Manage Facebook, Twitter, LinkedIn, Instagram, Hootsuite, Periscope, Constant Contact, Blog and Hub Spot

accounts for clients used daily to promote campaigns/companies/products

• Plan and attend media events for the clients in target markets

• Notify media of client availability on relevant topics

• Liaison between clients and production companies, ad agencies, graphic artists and government agencies to

produce ads; professional fundraisers; flyers, campaign flyers, any and all internal/external communications

• Inbound marketing and digital marketing

• Email marketing campaigns

• Webpage design

• Political lobbying on client-relevant issues

• General networking

• Project Management

EDGEWOOD COLLEGE July 2015 – present

Adjunct Professor Department of Communications Studies

UNITED WAY OF DANE COUNTY August-February 2016

Loaned Executive Sponsored by Unity Health Insurance

Responsible for contributing to raise $20M for the annual capital campaign. Managed a portfolio of more than 60 clients/Donors.

Networked to generate and establish more relationships between the United Way of Dane County and the business and

government communities. Exceeded assigned individual fundraising goal by 300%.

WISCONSIN OFFICE OF THE STATE TREASURER June 2012-February 2015

Director of Communications and Community Outreach

Responsible for creation and implementation of multi-platform public outreach strategy while reducing the fiscal budget but

not effectiveness or reach of programs within the Office of the State Treasurer. Implemented more than 70 public outreach

events throughout the state. Maintained personal and professional relationships with local, regional and national media

putting OST and its programs in the weekly spotlight. Launched seasonal campaigns through various mediums to increase

agency exposure while returning record amounts of money to the people and businesses of Wisconsin. Established and

maintained government and legislative relationships through education and lobbying to advance efforts and programs for the

office.

• Created and managed annual agency marketing strategy and budget focusing on and advancing use of new media,

specifically Social Media to serve Wisconsin’s nearly 6 million constituents

• Manage all social media accounts (3 Twitter, 3 Facebook accounts) as well as WordPress blog and YouTube

channel

• Ran community outreach programs for Unclaimed Property and Edvest programs and Office of the State Treasurer

• Handled all media inquiries and generated media coverage (locally, regionally, and nationally)

• Ran eBay auction of “tangible” Unclaimed Property

• Re-designed and Managed agency website

• Created instructional videos for agency applications

• Internal and External Communications

• Wrote speeches, Opinion Editorials, Monthly newsletter

• Media Buyer for radio, television, online and other mediums

• Maintained information databases, listservs and media lists

• Tracked and monitored all legislation relevant to the advancement of the office

• Legislative Liaison successful in lobbying on a number of bills to better serve Wisconsinites and advance the goals

of the office, prepared legislative briefs, position papers and talking points to administration, agencies and legislative

offices

• Speaker at various events to educate on issues relevant to the office

• Managed Staff of 12-14

FOX NEWS CHANNEL, CHICAGO BUREAU May 2011 – June 2012

Freelance Journalist

WFLD-TV, FOX CHICAGO NEWS May 2011 – June 2012

Freelance Journalist

SUGAR SUGAR SHOES May 2011 – present

Independently owned online designer and runway inspired ladies footwear company selling high end style at low price points for

the everyday woman, making fashionable footwear affordable for everyone, advising clients/customers on fashion, image, and

trending.

CEO and Owner, Sugar Sugar Shoes

Responsible for creating marketing strategy through social, mobile, and online media for new shoe company; Manage

and maintain marketing strategy in 3 phases; Monitor fashion trends and Manage buying inventory to match; Consult

clients/customers on public image, style and overall fashion look. Handled all media inquiries and generated all

communications to the media concerning events, issues and candidate appearances

• Create, implement and carry out marketing strategy and plan for company.

• Produced/write daily marketing campaign pieces

• Created text for company/office web pages

• Managed Facebook and Twitter accounts for company used daily to promote Sugar Sugar Shoes

• Planned and attended media events and fashion events for Sugar Sugar Shoes to serve clients

• Liaison between manufacturers, distributors, and Director of Operations for Sugar Sugar Shoes as well as

production companies for ads; special events; trunk shows; publisher of marketing material and catalogues;

general networking

• Managed Staff of 2. Per Diem Staff of 20+

MOMENTUM ADVERTISING & DESIGN July 2008 –Jan 2010

Television production house creating internet advertisements and corporate videos in Las Vegas, Nevada.

Freelance On-Air talent/Actress

Responsible for appearing as television news personality in internet advertisements for law firms in Nevada; appeared

as businesswoman in various corporate videos for National Software Training Firm

FOX ENTERTAINMENT GROUP/FOX NEWS CORPORATION Jan 2008 –July 2008

FOX News Corporation owned organization tracking Presidential candidates’ campaigning in 72 Counties of the Midwest Region

National Political Team, News Reporter/Field Correspondent

Responsible for managing consistent communication with FOX News Managers, fellow correspondents, and Presidential

candidates’ campaign staff; leading regular conference calls with National Political Team for Midwest Region to determine

which stories get covered; tracked Presidential Candidates’ travel/appearance schedules; Responsible for generating

creative and different stories on candidates daily.

• Handled direct communication with campaign staff representing Presidential Candidates daily while tracking

their travel/appearance schedules and scheduling interviews/video opportunities

• Wrote and produced unique story ideas and stories daily for broadcast in 22 news markets and FOX News

Network.

• Created/carried out compelling live reports daily broadcast in 22 news markets and FOX News Network.

• Managed field crews daily while maintaining regular contact with three FOX News Desks, its managers, and

producers.

• Responsible for set up and execution of interviews with all presidential candidates on a regular basis

WITI-TV, FOX 6 NEWS Oct 2004-July 2008

A FOX News Corporation owned and operated television station covering 12 Counties in Southeastern Wisconsin as well as 72

counties in the State of Wisconsin 4 Emmy nominations, best live reporter,

News Reporter/Anchor/Executive Producer “Wisconsin’s Most Wanted”

Responsible for establishing confidential sources and generating exclusive, lead stories daily for nightside newscasts for

this Peabody; Executive produced and reported for twice Emmy-nominated “Wisconsin’s Most Wanted”; special projects

and investigative pieces; Go-to news veteran for breaking news; Anchored breaking news and field anchored

“Big” stories Developed, wrote, produced and reported for station’s #1 weekly franchise, “Wisconsin’s Most Wanted”

profiling wanted criminals (Market # 35 Nielson). More than 70 fugitives were apprehended the first year overseeing

the project

• Established and managed relationships with dozens of local, county, state, and federal law enforcement

• Worked very closely with photographers, editors, producers daily to deliver the most informative and interesting

story and to beat the competition

• Gathered all information on local and national news topics to properly disseminate that information via various

media; the station’s website and social media.

• Assisted in training intern, “junior” reporters, and photographers on strategies to gather the appropriate

information, as well as how to deliver that story in a persuasive fashion consistent with station’s positioning

statement.

• Reported live or anchored breaking news and severe weather coverage including the federal conviction of

Milwaukee Alderman Michael McGee, Jr. (2008); Fire at Milwaukee’s City Hall (2008); Democratic Convention

(2008)

• Wrote and assisted with producing newscasts when needed.

• Wrote, produced and edited stories for the station website

• Wrote “blog” on station’s website

• Assisted in training interns, “junior” reporters, and photographers on strategies to gather appropriate

information,as well as how to deliver that story in a persuasive fashion consistent with station’s positioning

statement.

• Four time Emmy nominee, voted Best Live Reporter in Wisconsin

WBBM-TV, CBS 2 CHICAGO Jan 2003-Oct 2004

A CBS News Network owned and operated television station covering third largest market in the country

News Writer/Producer

Responsible for writing and producing news stories for daily newscasts; Working closely with reporters, anchors, editors

and field crews; Supervised final video production of stories for newscasts; produced breaking news cut-ins during 24

hour war coverage

WLUK-TV, INC Oct 2000-Jan 2003

A FOX News television affiliate covering Northeastern Wisconsin and 72 counties in Wisconsin

FOX Valley Bureau News Reporter/Bureau Manager

Responsible for running Valley Bureau portion of daily meeting to determine which stories to cover and air in newscasts;

Established sources throughout region for developing news stories; Wrote, reported, and edited video daily stories for

newscasts.

• Managed dayside operations of Fox Valley Bureau

• Coordinated valley crews for daily news coverage

• Developed good sources for exclusive stories in newscasts

• Produced, wrote, and edited video of stories for daily newscasts

• Made required public appearances

• Co-hosted local “Dial for a Cure” an Ataxia-Teleganictasia (A-T) Children's Telethon that raised $100,000 (2000)

• Reported compelling news stories daily for newscasts

• Reported daily breaking news for newscasts

• Voted best news story by Native American Journalists Association

HOLTON STREET YOUTH CENTER Dec 1999-Oct 2000

A YMCA affiliated neighborhood youth center serving inner-city youth and wards of the state of Wisconsin

Youth Services Coordinator

WISN-TV, INC Aug 1999-Dec 1999

An ABC television affiliate covering 12 counties in Southeastern Wisconsin

Freelance News Reporter

CLTV, CHICAGOLAND TELEVISION Jan 1999-Dec 1999

A Tribune Broadcasting Company owned television station providing local and regional news 24 hours a day in Illinois

Freelance News Reporter

WDJT-TV, INC August 1998-Jan 1999

An CBS television affiliate covering 12 counties in Southeastern Wisconsin

News Reporter

WAOW-TV, INC Aug 1996-Aug 1998

An ABC television affiliate covering Northcentral and Northern Wisconsin News

Reporter/6pm & 10pm Producer

• Responsible for crafting and producing nightly newscasts rated #1 among its competitors (DMA #132, Nielson)

• Recorded daily network news feeds used in building newscasts

• Managed staff of reporters, photographers and anchors daily to craft news content in a persuasive fashion

consistent with station’s positioning statement.

• Wrote, reported, and edited video daily for news stories

• Reported live daily and for breaking news situations

RELATED EXPERIENCE

KISS-FM Oshkosh, Wisconsin; Fill-in AM anchor: Mar 2001-Jan 2003

WPKR-FM Oshkosh, Wisconsin; Fill-in AM anchor: Aug 2000-Jan 2003

WYCO-FM Wausau, Wisconsin; Fill-in AM anchor: Sept 1997-Aug 1998

CREDENTIALS

B.A. in Communication Arts with emphasis in Radio, Television, Film; Journalism; additional emphasis in French

language/literature studies: May 1995, University of Wisconsin-Madison

FBI Citizens Academy Graduate: 2006

Spanish Language Studies: 2001-2003, Fox Valley Technical College

Native American Journalists Association: 2002-present

AWARDS/HONORS Emmy Nomination from the National Academy of Television Arts and Sciences; 2007-2008, “Wisconsin’s Most Wanted” in

category of “Outstanding Achievement within a Regularly Scheduled News Program-Hard News Feature” Best

Live Reporter from the Milwaukee Press Club Excellence in Journalism Awards; 2007

Emmy Nomination from the National Academy of Television Arts and Sciences; 2006-2007, “Wisconsin’s Most Wanted” in

category of “Outstanding Achievement within a Regularly Scheduled News Program-Hard News Feature”

Emmy Nomination from the National Academy of Television Arts and Sciences; 2006-2007, “Adam Walsh Act” in category

of “Outstanding Achievement within a Regularly Scheduled News Program-Specialty Report: Politics/Government

Emmy Nomination from the National Academy of Television Arts and Sciences; 2006-2007, “Composite” in category of

“Outstanding Achievement for individual Excellence Off Camera: Writing-news”

Best News Story from the Native American Journalists Association; 2002, “Oneida: The Dying Language”

COMPUTER EXPERTISE Microsoft Products: Word, Excel, Powerpoint, Publisher and other Microsoft Office applications

Other Applications: Wagers finance program, Wisconsin Content Management System, Social and Digital Analytics, AVID

Newsroom Software, AVID Editing Systems, I-News, Blackboard, Andar, basic HTML understanding,

Facebook, Twitter, Periscope, Instagram, Wordpress, ios, SEM, SEO, HTML