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Allison Ann Keaton 666 Bellaire Drive, Morgantown, WV 265605♦ 304.319.0584 ♦ [email protected]
Public Relations/Advertising/Business/Marketing
PROFILE
Marketing, public relations, and customer service experience for small business Implementation and management of social media platforms Event planning promotions and execution Photography and creative writing
EDUCATION
West Virginia University – Reed School of Media 2012 - 2016
Bachelor of Science: Strategic Communications, specializing in Public Relations
Minor: Business
EXTRA CURRICULAR
College
Kappa Kappa Gamma sorority, risk management assistant
EXPERIENCE
Retirement Party Planner March - May 2016
Followed a budget to create an ice cream social themed teacher retirement party Made all of the decorations by hand and planned the food
College Fashionista Internship - www.collegefashionista.com December 2015 - May 2016
Style guru for the fashion blog
Wrote articles about college fashion, modeled for photos, and photographed other students
Sales Associate/Social Media Manager/Waitress - Slight Indulgence, Morgantown, WV
May 2013 – Present
Noticed lack of P.R. and took the initiative to design and manage the business’s Facebook and Instagram
Created a go pro video tour for social media and the website
Lead waitress, cashier, provides excellent customer service, assists wine tastings, places customer basket orders, creatively assembles baskets, stocks shelves, helps in the kitchen with cooking, attends the specialty chocolate counter, cleans and closes the entire shop.
Assists in planning themed dinners and menus
Worked with the owner to design outdoor signage
Edited and redesigned the café men
Event Planning – Marketing Team August - December 2015
Helped put together the second Culinary Crawl and the first Restaurant Week for downtown Morgantown
Created extensive marketing plan
Pitched event through personal interview on the local top-40’s and news radio stations
Secured a video company to cover the event and helped direct them
Wrote the press release, media advisory, blog posts, and helped with the social media
Canvased regional market by distributing fliers and door hangers to the target audience around WV
Carrie Ann’s Bridal Marketing/PR Internship - Robinson, PA May 2015 - August 2015
Created the Instagram page and managed it along with Facebook and Pinterest platforms
Wrote posts about boutique products and tied in bridal/prom wear to current fashion trends
Modeled dresses for pictures for the website and social media
Created a video for Instagram and made a video blog
Set up and designed the wedding blog linked to the website
Designed dresses that were selected for the store’s 2016 Prom line
Modeled in Pittsburgh’s Fashion Week in September 2015 and experienced behind the scenes event work
High School
Prom Court 2nd runner up Rhododendron Girls’ State Rotary Youth Leadership Academy Howard Vollberg Scholarship -free voice lessons for one year Top Director’s Award for Show Choir Soprano Section leader Supporting role in musical and vocal assistant All-State Chamber Choir
Other areas of interestPhotography, creative writing, event planning, skiing, DIY projects, and yoga