877 227 8368 | AQUENT.COMAS44-0607

Case Study:

Data Analytics—Campaign Management

Aquent helped a leading online travel company identify and find the interim marketing analytics

talent needed to track campaign results.

Challenge

A leading online travel company’s goal was to grow revenue by opportunistically

marketing perishable, last-minute hotel, cruise, and/or airfare packages to a

database of 11 million–plus opted-in users. The company wanted to justify

expanding the original pilot by tracking results and demonstrating profitability.

aquent Solution

Aquent identified, engaged, and placed two professionals: an interim business

intelligence manager and a marketing campaign analyst. Both had unique,

hard-to-find skills, including expertise with Protagona Ensemble, Unica Affinium, SQL,

and multiple query tools (MS Access, Toad, Business Objects, Cognos, and Brio).

impaCt

The addition of these interim team members allowed for measurement of the

effectiveness of the opportunistic campaigns. The results, as measured by

incremental revenue and profit, indicated a clear success. The client received

the insights needed to expand it’s targeted marketing efforts and drive revenue

for the company.