Cafe and Motel

www……...com

Denise LeathWeb Analytics

4/26/11

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ContentsAbout …Cafe & Motel

Business Objectives

Dashboard Reports

Goals and Filters

Findings and Action

Plans

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About…Café and Motel Located in ….. In ….. at the entrance to ……. Park Family-owned and operated Motel units, and cafe serving

breakfast, lunch and dinner, and carry-outs

Kid- and pet-friendly

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…… Website Eight main pages

Home Motel – link to motel inquiry page Cafe – link to cafe reservation page Store – sell cherry pie filling About Us Gallery - photos Contact Us Local Fun – things to do in …. County

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Business Objectives Drive motel

reservations Drive cafe reservations Provide information

about ….. County vacations and “things to do” which lead to staying at …..

Get people to fill out Contact Us page

Get people to fill out motel inquiry page

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Reports Reports chosen for Dashboard

Visits Visitors New vs. Returning Traffic Sources Page Views Average Page Views/Visit Bounce Rate Goals Conversions Goal Conversion Rate Entrance Sources

Automated reports Monthly Dashboard reports (because of seasonality of motel

business)

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Goal Detail 10/15/10 to 4/22/11

Goals Goal 1: "Pages

Viewed: 2+" Goal 2: "Pages

Viewed: 5+" Goal 3: "On Site:

1 Minute+"

Conversions: 4,238 conversions

2,017 conversions

2169 conversions

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Filters Exclude company employees and

database administrators from analytic information

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Findingsfor …… On:

Click icon to add picture

VisitorsTraffic SourcesTop ContentKeywordsFunnels

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Visitors to Website10/15/10 to 4/22/11 3,838 people visited this site

5,043 Visits – 26.27 visits/day 3,838 Absolute Unique Visitors 29,349 Pageviews 13,926 Unique views 5.82 Average Pageviews – 5.82 pages/visit 00:03:16 Time on Site – average time on site 14.75% Bounce Rate 74.84% New Visits – 3,776 new visitors; 1,267

returning visitors

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Traffic Sources OverviewReferring Sites 2,214.00 (43.90%) Search Engines 1,947.00 (38.61%) Direct Traffic 882.00 (17.49%)

Traffic Sources

Referring SitesSearch EnginesDirect Traffic

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Traffic Sources Top Referring Sites

google.com stumbleupon.com ……..com ……...com

Top Search Engines google yahoo bing

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Top Content - Top 5

Pages Pageviews % Pageviews

/home.aspx 8,611 29.34%

/motel.aspx 5,054 17.22%

/cafe.aspx 2,869 9.78%

/motelinquiry.aspx

2,820 9.61%

/gallery.aspx 2,490 8.48%

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Top 10 Entrance Keywords ….. ….. ….. ….. ….. ….. ….. ….. ….. …..

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Peak Traffic Dates Calendar Events, such as St. Patrick’s

Day, Spring Break, President’s Day April 18, 2011 - 61 March 28, 2011 – 65 March 17, 2011- 221 March 14, 2011 - 52 February 2, 2011 – 69 January 27,2011 – 57 January 26,2011 – 58

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Action Plans to Consider Email blasts to past customers around

calendar events Add Blog to announce upcoming events and

things happening at …… and surrounding area

Twitter account (already doing Facebook) Adding Funnels to track paths Continue with Social Bookmarking Set new Goals around Motel Inquiry, Café

Reservation, or Contact Us