responsible creativity workshop utrento part ii (exploring futures)
TRANSCRIPT
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Exploring Futures
Transforming Minds
Understanding People
The new
Exploring Futures
Day I1
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The following slides had been presented during the three-day workshop in the C-Lab of the University of Trento, Trento, Italy. The general flow of the presentation and its individual components are subject of copyright by Summ( )n. The images used in this presentation are for educational purposed only, and their subsequent copyrights remain with their authors and comply with a fair use policy.
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The F-word
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…oops
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Information: cases,
methods, tools
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2020 Time machine to bring us to …
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15 min! Developing the ‘posters of the future’
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Vision of the Future
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Vision of the Future (1997)
Stefano Marzano, ���then Head of Philips Design
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Before ‘Vision of the Future’: ���“Workshop” - The Future of Office; Philips & Olivetti (c.1996)
Technology-driven future
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‘Vision of the Future’: ��� A new process employed – not only technological developments, ���but also social and cultural trends
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Sensing socio-cultural trends: A ‘caterpillar’ model
Future Concept Lab (Francesco Morace, Josephine Green)
time
avant-garde mainstream
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Exploring and mapping social trends
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Developing first sketches and storyboards
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Making models and prototypes
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When exploring the futures, ���think about communicating your visions
Photography, films, exhibition design… even a web-site was developed for VoF!
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Future of communication: Shiva, personal communicator
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Future of communication: Shiva Devil
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Future of communication: Wearable Electronics
Ski Jacket
Multimedia T-Shirt Recharge Jacket
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Future of living room
Interactive Family Tree
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Future of kids’ room
Hybrid Playground (analogue + digital)
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Future of kids’ room
Ludic Robots
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Future of music listening
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‘Vision of the Future’ communicated
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Vision of the Future
What are the lessons?
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‘Vision of the Future’ revisioned
85%
15%
of the concepts are on a market, in one form or another
of them are produced by Philips
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‘Vision of the Future’: Follow-up
Tony Fadell… Jonathan Ive, Steve Jobs, …
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Some ‘take-aways’
Exploration of the possible futures can inform - and inspire! – the development of many novel concepts…. …but it’s important not to project to the future existing realities, and only see technological developments People’s expectations have to be managed very well Trust your own visions of the future!
Read more: The book itself is rare now, but not impossible to find via ebay; a good summary is available at www.sigchi.org/chi97/proceedings/briefing/rl.htm
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Nebula
Future of Experience Design
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Experience Design ?
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Experience Design: ���Theoretical framework by Philips Design
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Experience Design in practice: Three projects (2003)
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Experience Design applied … to ‘Waking-up Experience’
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Nebula: Multimedia experience
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Nebula: Sensorial experience
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Nebula
What are the lessons?
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Wake-up Light
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Attention
III. Explore possible ���futures
II. Manage���transition and ���transformation
I. (Re) Build your ���business��� ���������������������
Time���(x Efforts) = Value
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Nebula
Some ‘take-aways’
Even small-scale future exploration can bring fruitful results One has to manage the transition from early ‘hype’ success to the solid business propositions Futures are never ‘linear’ – expect unexpected zigzags
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Explore ���
(possible) Futures
Predicting Forecasting Foresighting Prophesizing
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The futures are: What future researchers do:
spot ‘trends’ & ‘signals’
co-explore
probe/provoke
develop scenarios
analyze trends & past developments
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Extrapolating
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Predicting/forecasting
James Canton, Institute for Global Future
Lidewij Edelecoort
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Sensing the future: Trend-spotting
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CultureScan ™
Restaurant
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Light
CultureScan ™
Food
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CultureScan ™
Car Design
Fashion
Art
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CultureScan ™
Graffiti Site in Eindhoven (De Berenkuil) Self-Referential
Hyper-Realistic
Sensual
Rich, complex colors
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Sensing the signals of the future around you
“The future is already here, ���just not equally distributed”- ���
William Gibson
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Restaurant business
Interactive experience
Crazy light
Tribal food
Organic forms
Flickering Fashion Fads vs Deeper Cultural Undercurrents
Techno-Tribalism
Pop-Punk
???
Light Food Car Design Fashion Art Graffiti
Ancient Vitality
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Visualize the futures
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Provoke debates about the futures
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Use ‘unusual’ ideas about the future
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Future Scenarios: Think Futures plural
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Remember the ‘Black Swans’!
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Anticipation Project – in Trento!
Roberto Poli
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Team 1
Team II Team III
Time to play!
Team IV
Team V Team VI
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20 min! Plan and conduct your ‘exploration of future’
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Developed (at least) two scenarios of the future
20 min!
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Create prototype for the future
Prototyping ���toolkit
25 min!
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summ n! © Summ( ) n, 2013 We summon the futures. For you to play with them now. www.summn.com
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Exploring Futures
Transforming Minds
Understanding People
The new
We summon the futures. For you to play with them now. www.summn.com
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Prior to Summ( )n, Slava worked for ten years with the Strategic Future Design team of Philips Design, a design house of Philips Electronics in the Netherlands. He participated in numerous future studies to explore scenarios of the possible developments for enterprises, industries and regions, supporting strategic design and innovation of products, services, systems and brands.
Slava Kozlov is a co-founder and director of Summ( )n, the Netherlands-based collective that supports companies and organizations in their strategic innovation initiatives. Summ( )n provides in-depth understanding of people’s behavior and values today and explores the societies and cultures of tomorrow, helping to change personal and collective mindsets using ‘serious games’ and other transformative techniques.
We summon the futures. For you to play with them now. www.summn.com
Slava led/participated in a range of large-scale research projects, including design and development of ‘smart environments’and intelligent interfaces’ (such Ambient Intelligence and the Internet of Things) and numerous design explorations, supporting Experience Design, Design Probes and Co-Design/Co-Creation practices. He developed a range of novel methods and tools to conduct contextual research, future studies, cross-cultural and multi-stakeholder analysis, and to enable collaborative, participatory design (from co-research to co-creation). He was one of the pioneers of using 3D virtual worlds and MMORPGs in research, and actively employs serious games and social web for research, innovation and transformation.
Slava is one of the first members of the European Council of the IoT (Internet of Things), and currently a mentor with the star-up accelerator TechPeaks (Trento, Italy) and HighTech XL startup bootcamp in Eindhoven, the Netherlands. He is an advisor for the social innovation hub iX-Kerala (Trivandrum, Kerala, India) and together with Summ( )n a member of a global design research network Reach.