RESEARCH AND PLANNING DRAFT 3 PART 2B

Part P

Consideration of Evaluation Questions• 1. In what ways does your media product use, develop

or challenge forms and conventions of real media products?

Our media product uses forms and conventions of real media product by having a presenter and voiceovers, we also use statistics. We develop by having the presenter’s voice as the voice of God. We challenge the forms and conventions by using re-enactments as archival footage to show the past.

Consideration of Evaluation Questions

• 3. What have you learned from your audience feedback?

Our documentary is an up to date topic and is fun and interesting as well as informing

Consideration of Evaluation Questions

• 4. How did you use media technologies in the construction and research, planning and evaluation stages?

• We used our camera phones to film our target audience responses as well as PowerPoint and the internet for research. Media platforms such as YouTube helped us with our added research on the topic for example finding adverts.

Part Q

LOCATIONS

• TESCO – Brent Park• MARKS AND SPENCER – Edgware Road• SHAHNA’S KITCHEN – Harlesden• OXFORD STREET/CARNABY STREET• TIARA’S HOUSE

TIARA RIANNA NKECHI SHAHNA

LOCATION WHY WE ARE USING IT?

TESCO To film material for our voiceovers

MARKS AND SPENCER

Show products and the company

SHAHNA’S KITCHEN

To film the set up/ case study

CJM To get information from sociologist and food tech teachers

OXFORD STREET/CARNABY

STREET

Public opinion

TIARA’S HOUSE Case study

TIARA RIANNA NKECHI SHAHNA

PRESENTER WHY WE ARE FILMING THEM THERE?

MARKS AND SPENCER

To show the products bought for the experiment, establishing shots – when talking about fast food

OXFORD STREET Show her asking the public question

SHAHNA’S KITCHEN

To film the cooking part of the task, introducing what exactly is going on.

CJM To interview teachers

RIANNA

PUBLIC INTERVIEWS: WHERE AND WHY?

RIANNA

Oxford street• To get the publics opinion on marks and

spencer.• How they view the adverts. Hopefully just

coming out of M&S will present extreme views• It is a tourist spot so we will get different

people and different opinions.

Case studies, Statistics & ExpertsUsing case studies; Tiaras family as they are on a

special diet and Shahna’s family as not including her they are a conventional family.

Statistics on the marks and spencer’s advertThis relates to the topic as it will help add weight to

the argument when talking about the consumption of food.

Statistics on the store itselfThis relates to the topic as it will help ascertain why

people don’t go about cooking their own foodRIANNA

Case studies, Statistics & Experts

Statistics on the cost of both fast and organic foodThis relates to the topic because it could help answer the

question we are asking in the episode Experts: The first port of call for experts we are using are is

sociology teachers and food tech teachersWHY? Because they would have relevant information to

help our studyExperts: I have spoken to my friend Nicole who is getting in

touch with a chef who studies GASTRONOMY and works in a large Pizza Express

This is useful because he could tell us the pros and cons and help evaluate what will be better as he studies this.RIANNA

ASSUMED ACTORS

Male adult.AGE: 18-45

FROM: London (living or working in the city)FOUND: high street,

outside relevant shops, shopping centres

Female adult.AGE: 18-45

FROM: London (living or working in the city)FOUND: high street,

outside relevant shops, shopping centres

Assumed children/teens.

AGE: 5-17FROM: London (living or learning in the city)FOUND: in a home or school environment.

Not planned characters but real life.

RIANNA

Interviewees• People we want to interview & why.– Women with children or child carers – fit the stereotype of

women doing a lot of cooking for children & so would have a solid opinion on good and bad food.

– University students – fit the stereotype of having poor diets so it would be good to see an opinion from people like this.

– Children – good to see whether they understand that there is good and bad food and which they prefer & why

– Men – to see if the stereotypical attitude that their partners or mothers cook for them effect their choices on food.

RIANNA

IntervieweesFOR EXPERTS• Chefs

– Have a developed trained understanding of food

• Cooking apprentices– Learning on the job of things going on current in the food world, most hands on &

up-to-date

• People who study food technology (in school and higher education)– Have, or will gain a credited knowledge in the food field so they must know a lot.

• People who teach food technology – Similar to above, they are teachers and so their opinion is always trust worthy

and developed.

RIANNA

Part R

Picture of Shahna. (Presenter)

Color: neutral colors

Body Language: stood striaght , presenting detailed ‘political’ infromation.

Setting: various settings relevant to whats being said.

Face expression: smiling when necessary, when factual information os being presented , more relaxed and serious.

Lighting: always seen in a natural high key lighting , as presenter is helping the consumer not saying anything to harm.

Costume: black and white and speaking directly to audiencem, when with interviees jeans & boots (neutral)- less formal.

Part S

Costumes & Props• The Presenter (Shahna) will be wearing:

• Black Trousers• White Top• Black shoes• Black Jacket

• Props: Milkshake

This is because it is a neutral outfit and will not take away the attention from the

documentary. The costume will also add to the serious tone of the documentary as we

feel it is on-going debate.