RESEARCH AND PLANNING DRAFT 3 PART 1C

I have found that Channel 4 airs just over 20 different cooking channels , ranging from our everyday cooking shows to dining and cooking with our top celebrities chefs such as Jamie Oliver and Gordon Ramsay.

From my research I have compared the three major television shows , these include Channel 4, Itv and BBC One. From this I have found that Channel 4 promote the most cooking channels and this is how we have come to find that Channel 4 would the most suitable for our documentary.

As you can see Itv has the least amount of cooking shows , and may not help in promoting our food debate at all.

Although the BBC airs more shows than Channel 4 , we felt that Channel 4 would be more appropriate to our audience as it is much more friendly and not as formal as the BBC.

Secondly , I also done some research on food vouchers . This may give us an insight as to why fast food is more reputable than food that is actually healthy for you.

While doing this section of my research , I have found:

That fast food vouchers are much more easier to consume than ones for healthy food , or whilst shopping in the supermarket.

This then makes it easier for us (the consumers) to go out and buy food that is cheaper and on offer than to stand and walk around in the supermarket.

However, supermarkets have not made it totally inaccessible to their customers, in more recent cases ‘expensive’ supermarkets such as Marks and Spencer's have been doing a £10 Dine in for two, Tesco have introduced the Club Card, and Sainsbury's with their Nectar Card.

Sainsbury's have introduced a “collect and spend” system with their Nectar card , it enhances customers to spend more money in order to get more points , to save money buy using the points on their next shop. On the other hand , many customers are not interested in these products as they either need to much details or have to apply online, this slows down the process and puts off the customer.

Once upon a time , the now infamous Subway’s slogans used to be “eat fresh , live healthy”. Due to noticed changes in their food , their slogan is now “Eat fresh”.

We as consumers know Subway to be relatively ‘healthy’ with their intriguing salad bowls, healthy looking sandwiches and their variety of ‘fresh vegetables’

Little do we know that the food we do consume from Subway can amount to us eating a Big Mac from Mc Donald’s or a 2 piece meal from KFC.

Subway offers a variety of sandwiches, ranging from LOW FAT options to the normal full fat , stodgy calorie intake.

•Although Subway is meant to be ‘healthy’.

•There sandwiches offer a staggering calorie intake with most of them reach almost half you daily intake without all the right nutrients.

• This is the website that provides statistics on TV adverts and viewers, I rang them and they told me they’d get back to me after the new year.

• The website does look very informative though and will follow this up

RIANNA

• When doing research online, the adverts on some websites shifted to being about food and supermarkets

• To test this I started searching for clothes

• The adverts were no longer about food

• Have the stores now bought out the internet/some websites?

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RIANNAADVERTS VS REAL LIFE

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ADVERTS VS REAL LIFE

Research – Liverpool Uni

• TV advertising of foods high in fat, sugar and salt and rising obesity.

• Adverts make children increase their total consumption of foods that are high in fat and sugar

• obese children are most susceptible to food advertising

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• Social cognitive theories suggests that food adverts can effect us subconsciously.

• Food adverts communicates ideas that are linked to positive emotions.

• Obese people recognise and react to food adverts ‘significantly more’ that healthy weight people.

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Methods of advertising

• TV campaigns• Billboards• Print media• Event sponsorship• Product placement

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Marks and Spencer.

• During rebranding they chose to do high profile media campaigns

• These adverts have the tag-line This is not just food, this is M&S food more personal to the audience

• Slow motion and close up shots, coupled with the ‘sultry’ voice of Dirva Kirwin

• These adverts are described as ‘food porn’ ‘hypersexualised’ ‘sexist’

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Examples of M&S Food Adverts

Wikipedia Page of how M&S make their adverts more flirtatious

Example of How Fast food advertisers use sexual connotations to sell their produce

Paris Hilton Burger advert.Another example of a model advertising a

burger. The adverts hints at sexual innuendos

This advert has elements of sexual innuendos. Instead of just

advertising the burger, they add the woman in a provocative position

which will aim to target woman and men as both will experience

benefits.